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Author: Bernd Eylert
Publisher: John Wiley & Sons
ISBN: 0470016523
Category : Technology & Engineering
Languages : en
Pages : 326
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Book Description
As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. Focuses on commercial considerations such as regulation, markets, security and charging issues Provides wide-ranging content on the business issues that are attractive to a non-technical readership Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.
Author: Bernd Eylert
Publisher: John Wiley & Sons
ISBN: 0470016523
Category : Technology & Engineering
Languages : en
Pages : 326
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Book Description
As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. Focuses on commercial considerations such as regulation, markets, security and charging issues Provides wide-ranging content on the business issues that are attractive to a non-technical readership Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.
Author: Ismail Khalil
Publisher: IGI Global
ISBN: 9781609605636
Category : Computers
Languages : en
Pages : 0
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Book Description
We are living in a world of mobile multimedia. The field of mobile computing and multimedia is expanding in an unprecedented pace. Indicators are the rapidly increasing penetration of the smart phones and other mobile devices market around the world, which is growing nearly twice as fast as the desktop market. Mobile multimedia is the set of protocols and standards for multimedia information exchange over wireless networks. It enables information systems to process and transmit multimedia data to provide the end user with services from various areas, such as the mobile working place, mobile entertainment, mobile information retrieval, user-generated content and context based services. Innovations in Mobile Multimedia Communications and Applications: New Technologies provides an in-depth coverage of next-generation mobile computing paradigm, including mobile wireless technologies, mobile services and applications, and research and development challenges surrounding backend systems, network infrastructure, and mobile terminals including smart phones and other mobile devices.
Author: Alvaro Suarez Sarmiento
Publisher: IGI Global
ISBN: 9781613501443
Category : Computers
Languages : en
Pages : 0
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Book Description
Multimedia services facilitate the real-time processing and communication of images, audio, and text. The convergence of computer communication and telecommunication has redefined current multimedia services, encouraging the creation of multimedia interfaces for videoconferencing, VoIP, instant messaging, and gaming. Multimedia Services and Streaming for Mobile Devices: Challenges and Innovations provides tutorials, surveys, case descriptions, and original contributions that address current research findings and business success cases in multimedia services and streaming for mobile devices. This publication is useful to researchers, developers, engineers, and innovators working in multimedia services or mobile devices, as well as academics, industry professionals, and researchers who aspire to learn about recent progress and future trends in the field.
Author: Khalil, Ismail
Publisher: IGI Global
ISBN: 1605660477
Category : Computers
Languages : en
Pages : 1154
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Book Description
"The book is intended to clarify the hype, which surrounds the concept of mobile multimedia through introducing the idea in a clear and understandable way, with a strong focus on mobile solutions and applications"--Provided by publisher.
Author: Khalil, Ismail
Publisher: IGI Global
ISBN: 1591408687
Category : Computers
Languages : en
Pages : 626
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Book Description
"This handbook provides insight into the field of mobile multimedia and associated applications and services"--Provided by publisher.
Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author: Karmakar, Gour
Publisher: IGI Global
ISBN: 1591407680
Category : Computers
Languages : en
Pages : 420
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Book Description
With rapid growth of the Internet, the applications of multimedia are burgeoning in every aspect of human life including communication networks and wireless and mobile communications. Mobile Multimedia Communications: Concepts, Applications and Challenges captures defining research on all aspects and implications of the accelerated progress of mobile multimedia technologies. Covered topics include fundamental network infrastructures, modern communication features such as wireless and mobile multimedia protocols, personal communication systems, mobility and resource management, and security and privacy issues. A complete reference to topics driving current and potential future development of mobile technologies, this essential addition to library collections will meet the needs of researchers in a variety of related fields.
Author: Grzegorz Iwacz
Publisher: John Wiley & Sons
ISBN: 0470714166
Category : Computers
Languages : en
Pages : 200
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Book Description
Introducing mobile multimedia – the technologies, digital rights management and everything else you need to know for delivering cost efficient multimedia to mobile terminals Efficiency and cost effectiveness within multimedia delivery is fast becoming a hot topic in wireless communications, with mobile operators competing to offer inexpensive, reliable services. The selection of an appropriate technology and matching it with the offered mix of services will be essential to achieve the market success. Multimedia Broadcasting and Multicasting in Mobile Networks discusses multimedia services, introducing the potentials and limitations of the multicasting and broadcasting technologies. The authors address the key points related to the deployment of the technology including digital rights management issues, particularly important in terms of the large, business scale deployment of multimedia services and business models. The book discusses the early trials and deployment of Internet Protocol Datacasting (IPDC) and Multimedia Broadcast/Multicast Service (MBMS) and offers an introduction to multicasting in wireless cellular networks. Multimedia Broadcasting and Multicasting in Mobile Networks: Offers a tutorial introduction to multicasting in wireless cellular networks Provides an overview of the current technologies that deliver mobile multimedia, weighing of the potentials and limitations of various solutions Includes the early trials and deployment of Internet Protocol Datacasting (IPDC) and Multimedia Broadcast/Multicast Service (MBMS) Details Digital Rights Management (DRM), MediaFLO, Digital Multimedia Broadcasting (DMB), Terrestrial Integrated Services Digital Broadcasting (ISDB-T) and others Contains business models, trials and user feedback This book provides mobile operators, graduate engineers, network designers and strategists in mobile engineering with a thorough understanding of mobile multimedia and its impact on the telecommunications industry. Undergraduate and postgraduate students studying telecommunications will also find this book of interest.
Author: Tim Hayden
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Author: Aguado, Juan Miguel
Publisher: IGI Global
ISBN: 1466688394
Category : Technology & Engineering
Languages : en
Pages : 467
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Book Description
In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.
