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Author: Mark W. Schaefer
Publisher:
ISBN: 9780578419862
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Author: Mark W. Schaefer
Publisher:
ISBN: 9780578419862
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Author: Clifford Bob
Publisher: Cambridge University Press
ISBN: 052184570X
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
This book rejects dominant views that needy political movements readily gain help from nongovernmental organizations.
Author: Clifford Bob
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
How do a few Third World conflicts become international causes célèbres, while most remain isolated and unknown? Why, for instance, has there been so much recent attention to the Darfur crisis ő but so little to ongoing conflict in the Democratic Republic of Congo, despite vastly more casualties in the latter than in the former? "The Marketing of Rebellion: Insurgents, Media, and International Activism" rejects the view that those who gain such support are simply the lucky winners in a "global humanitarian lottery." It also rejects the idea that there is a "meritocracy of suffering" in which the worst-off groups gain the most support. Instead, I argue that conflicts, and the insurgent groups involved in them, face a Darwinian struggle for scarce media attention, NGO activism, and international concern. In this competition, the lion's share of resources go to the savviest, not the neediest. The book presents a theory of how insurgent groups raise international awareness and match themselves to the interests and concerns of powerful international audiences. Key factors include interactions with the international media, framing, and leadership skills. The book covers numerous examples spanning conflicts in Tibet, Sudan, and elsewhere. In addition, the book tests and applies the theory through systematic comparative analysis of matched Mexican and Nigerian insurgencies - both successes and failures in the quest for international support. Published by Cambridge University Press, The Marketing of Rebellion won the 2006 International Studies Association Best Book Award and the Scholarly Achievement Award of the North Central Sociological Association. It was also named a Top Book of 2006 by The Globalist.
Author: Michael Serazio
Publisher: NYU Press
ISBN: 0814724590
Category : Social Science
Languages : en
Pages : 238
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Book Description
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Author: Pinheiro, Margarida M.
Publisher: IGI Global
ISBN: 1522562966
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Author: Todd Wolfson
Publisher: University of Illinois Press
ISBN: 0252096800
Category : Social Science
Languages : en
Pages : 240
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Book Description
Digital Rebellion examines the impact of new media and communication technologies on the spatial, strategic, and organizational fabric of social movements. Todd Wolfson begins with the rise of the Zapatistas in the mid-1990s, and how aspects of the movement--network organizational structure, participatory democratic governance, and the use of communication tools as a binding agent--became essential parts of Indymedia and all Cyber Left organizations. From there he uses oral interviews and other rich ethnographic data to chart the media-based think tanks and experiments that continued the Cyber Left's evolution through the Independent Media Center's birth around the 1999 WTO protests in Seattle. After examining the historical antecedents and rise of the global Indymedia network, Wolfson melds virtual and traditional ethnographic practice to explore the Cyber Left's cultural logic, mapping the social, spatial and communicative structure of the Indymedia network and detailing its operations on the local, national and global level. He also looks at the participatory democracy that governs global social movements and the ways the movement's twin ideologies, democracy and decentralization, have come into tension, and how what he calls the switchboard of struggle conducts stories of shared struggle from the hyper-local and dispersed worldwide. As Wolfson shows, understanding the intersection of Indymedia and the Global Social Justice Movement illuminates their foundational role in the Occupy struggle, Arab Spring uprising, and the other emergent movements that have in recent years re-energized radical politics.
Author: Sarah Jamila Stevenson
Publisher: North Star Editions, Inc.
ISBN: 0738729876
Category : Young Adult Fiction
Languages : en
Pages : 168
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Book Description
Getting called a “towel head” inspires high school senior Asha Jamison with a great money-making idea: selling T-shirts promoting the Latte Rebellion, a club that raises awareness of mixed-race students. When their “cause” goes viral, Asha’s life spirals out of control.
Author: Michelle A. Mazur
Publisher:
ISBN: 9780578421117
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
You've been told you need to find "an idea worth spreading" in order to get your message out there and grow your business. The 3 Word Rebellion offers a surprising twist on this idea:You already have a one-of-a-kind idea inside of you that will not only spread like wildfire, but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it with this innovative messaging framework.e
Author: Sarah Santacroce
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author: Martin Gurri
Publisher: Stripe Press
ISBN: 1953953344
Category : Political Science
Languages : en
Pages : 465
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Book Description
How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.
