Marketing Rebellion PDF Download
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Author: Mark W. Schaefer
Publisher:
ISBN: 9780578419862
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Author: Mark W. Schaefer
Publisher:
ISBN: 9780578419862
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results
Author: Clifford Bob
Publisher: Cambridge University Press
ISBN: 052184570X
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
This book rejects dominant views that needy political movements readily gain help from nongovernmental organizations.
Author: Todd Wolfson
Publisher: University of Illinois Press
ISBN: 0252096800
Category : Social Science
Languages : en
Pages : 249
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Book Description
Digital Rebellion examines the impact of new media and communication technologies on the spatial, strategic, and organizational fabric of social movements. Todd Wolfson reveals how aspects of the mid-1990s Zapatistas movement--network organizational structure, participatory democratic governance, and the use of communication tools as a binding agent--became essential parts of Indymedia and other Cyber Left organizations. From there he uses oral interviews and other rich ethnographic data to chart the media-based think tanks and experiments that continued the Cyber Left's evolution through the Independent Media Center's birth around the 1999 WTO protests in Seattle. Melding virtual and traditional ethnographic practice to explore the Cyber Left's cultural logic, Wolfson maps the social, spatial and communicative structure of the Indymedia network and details its operations on the local, national and global level. He looks at the participatory democracy that governs global social movements and the ways democracy and decentralization have come into tension, and how "the switchboard of struggle" conducts stories from the hyper-local and disperses them worldwide. As he shows, understanding the intersection of Indymedia and the Global Social Justice Movement illuminates their foundational role in the Occupy struggle and other emergent movements that have re-energized radical politics.
Author: Sarah Jamila Stevenson
Publisher: North Star Editions, Inc.
ISBN: 0738729876
Category : Young Adult Fiction
Languages : en
Pages : 168
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Book Description
Getting called a “towel head” inspires high school senior Asha Jamison with a great money-making idea: selling T-shirts promoting the Latte Rebellion, a club that raises awareness of mixed-race students. When their “cause” goes viral, Asha’s life spirals out of control.
Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 1260011933
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Author: Pinheiro, Margarida M.
Publisher: IGI Global
ISBN: 1522562966
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Author: Sarah Santacroce
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: William Hogeland
Publisher: Simon and Schuster
ISBN: 1439193290
Category : History
Languages : en
Pages : 322
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Book Description
A gripping and sensational tale of violence, alcohol, and taxes, The Whiskey Rebellion uncovers the radical eighteenth-century people’s movement, long ignored by historians, that contributed decisively to the establishment of federal authority. In 1791, on the frontier of western Pennsylvania, local gangs of insurgents with blackened faces began to attack federal officials, beating and torturing the tax collectors who attempted to collect the first federal tax ever laid on an American product—whiskey. To the hard-bitten people of the depressed and violent West, the whiskey tax paralyzed their rural economies, putting money in the coffers of already wealthy creditors and industrialists. To Alexander Hamilton, the tax was the key to industrial growth. To President Washington, it was the catalyst for the first-ever deployment of a federal army, a military action that would suppress an insurgency against the American government. With an unsparing look at both Hamilton and Washington, journalist and historian William Hogeland offers a provocative, in-depth analysis of this forgotten revolution and suppression. Focusing on the battle between government and the early-American evangelical movement that advocated western secession, The Whiskey Rebellion is an intense and insightful examination of the roots of federal power and the most fundamental conflicts that ignited—and continue to smolder—in the United States.
Author: Michael Serazio
Publisher: NYU Press
ISBN: 0814724590
Category : Social Science
Languages : en
Pages : 238
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Book Description
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
