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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 136
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 136
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Book Description
Author: Mary Burnham
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1656
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Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1644
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Book Description
Author: Victor P. Buell
Publisher: New York : McGraw-Hill
ISBN:
Category : Marketing
Languages : en
Pages : 1306
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Book Description
The broad scope and practical input from more than l00 recognized marketing authorities nationwide have made the Handbook of Modern Marketing an invaluable reference for all levels of marketing managers. This revised and updated edition covers recent developments in all areas of marketing, including globilization of major industries, innovations in the marketing of services, and technology's effect on marketing strategies. Explores consumer, industrial, services, and government markets.
Author: Roland Marchand
Publisher: Univ of California Press
ISBN: 0520403657
Category : History
Languages : en
Pages : 470
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Book Description
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
Author: Rosabeth Moss Kanter
Publisher: Simon and Schuster
ISBN: 0671696254
Category : Business & Economics
Languages : en
Pages : 426
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Book Description
This text is based upon a wide-ranging, five-year study of some of the world's most successful companies including Kodak, IBM, Ford and CBS. It shows how to be a success in the rapidly changing corporate market place.
Author: Edward C. Bursk
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Author: Oscar Schisgall
Publisher: Ferguson Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Author: United Nations Economic Commission for
Publisher: Hassell Street Press
ISBN: 9781014668240
Category :
Languages : en
Pages : 164
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Kim B. Clark
Publisher:
ISBN: 9780000906038
Category : New products
Languages : en
Pages : 116
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Book Description
Products with integrity perform superbly, provide good value, and satisfy customer's expectations in every respect, including such intangibles as their look and feel.
