The Lost Tetrads of Marshall McLuhan

The Lost Tetrads of Marshall McLuhan PDF Author: Marshall McLuhan
Publisher: OR Books
ISBN: 1682190978
Category : Social Science
Languages : en
Pages : 274

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Book Description
Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

The Lost Tetrads of Marshall McLuhan

The Lost Tetrads of Marshall McLuhan PDF Author: Marshall McLuhan
Publisher: OR Books
ISBN: 1682190978
Category : Social Science
Languages : en
Pages : 274

Get Book

Book Description
Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

Marshall Mcluhan

Marshall Mcluhan PDF Author: W. Terrence Gordon
Publisher: Gingko Press
ISBN: 9781584231448
Category : Biography & Autobiography
Languages : en
Pages : 0

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Book Description
More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan's ideas. Gordon evocatively portrays McLuhan's central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. Escape Into Understanding is a discriminating and passionate portrait of one of the 20th Century's truly great men. It traces McLuhan's life from its beginning in the prairie city of Edmonton, Alberta, through his education at Cambridge and his teaching career in America to his startling breakthroughs in communication while at the University of Toronto. Wherever he went, McLuhan left the indelible memory of his passion for learning as a vital legacy among colleagues, friends and acquaintances. This is the man Gordon successfully evokes in this superb biography.

The Digital Critic

The Digital Critic PDF Author: Robert Barry
Publisher: OR Books
ISBN: 1682190773
Category : Literary Criticism
Languages : en
Pages : 204

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Book Description
What do we think of when we think of literary critics? Enlightenment snobs in powdered wigs? Professional experts? Cloistered academics? Through the end of the 20th century, book review columns and literary magazines held onto an evolving but stable critical paradigm, premised on expertise, objectivity, and carefully measured response. And then the Internet happened. From the editors of Review 31 and 3:AM Magazine, The Digital Critic brings together a diverse group of perspectives—early-adopters, Internet skeptics, bloggers, novelists, editors, and others—to address the future of literature and scholarship in a world of Facebook likes, Twitter wars, and Amazon book reviews. It takes stock of the so-called Literary Internet up to the present moment, and considers the future of criticism: its promise, its threats of decline, and its mutation, perhaps, into something else entirely. With contributions from Robert Barry, Russell Bennetts, Michael Bhaskar, Louis Bury, Lauren Elkin, Scott Esposito, Marc Farrant, Orit Gat, Thea Hawlin, Ellen Jones, Anna Kiernan, Luke Neima, Will Self, Jonathon Sturgeon, Sara Veale, Laura Waddell, and Joanna Walsh.

Folding the Red into the Black

Folding the Red into the Black PDF Author: Walter Mosley
Publisher: OR Books
ISBN: 1682190498
Category : Political Science
Languages : en
Pages : 128

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Book Description
Walter Mosley is one of America’s bestselling novelists, known for his critically acclaimed series of mysteries featuring private investigator Easy Rawlins. His writing is hard-hitting, often limned with a political subtext, and aimed at a broad audience. Years ago, when Mosley was working on a doctorate in political theory, he envisioned writing very different kinds of books from those for which he has become celebrated. But once you’ve been tagged as a novelist, and in Mosley’s case, a genre writer, even a bestselling one, it is hard to get an airing for ideas that cross those boundaries. Folding the Red into the Black has grown out of Mosley’s public talks, which have gotten both enthusiastic and agitated responses, making him feel the ideas in those talks should be explored in greater depth. Mosley’s is an elastic mind, and in this short polemic he frees himself to explore some novel ideas. He draws on personal experiences and insights as an African-American, a Jew, and one of our great writers to present an alternative manifesto of sorts: “We need to throw off the unbearable weight of bureaucratic capitalist and socialist demands; demands that exist to perpetuate these systems, not to praise and raise humanity to its full promise. And so I propose the word, the term Untopia.”

Women of Resistance

Women of Resistance PDF Author: Iris Mahan
Publisher: OR Books
ISBN: 1682191397
Category : Poetry
Languages : en
Pages : 205

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Book Description


Ivyland

Ivyland PDF Author: Miles Klee
Publisher: OR Books
ISBN: 1935928619
Category : Fiction
Languages : en
Pages : 263

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Book Description
Debut novelist Miles Klee takes a landscape of drugs, decay, loss and, perhaps, hope, and manages to make the ensemble wryly funny: something only a few notable contemporaries such as Jeff Vandermeer and Michael Chabon have been able to do. Post-urban New Jersey is instantly recognizable in this interlinked series of short vignettes. . . . and Lev's living room is puddles of water and sun, and a bunch of those furry caterpillars are hauling themselves from surface to surface. Populated by a bumbling, murderous citizenry of corrupt cops, innocents, ravenous addicts, lovesick geniuses, and cynical adventurers, Ivyland operates in the shadow of a giant pharmaceutical corporation that thrives on people's weaknesses . . . and may have an even more sinister agenda. It's our world, only a bit more extreme, and lovingly, precisely depicted with the adept skills native to a master of dark humor.

Desperately Seeking Self-Improvement

Desperately Seeking Self-Improvement PDF Author: Carl Cederström and André Spicerm
Publisher: OR Books
ISBN: 1682191036
Category : Biography & Autobiography
Languages : en
Pages : 360

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Book Description
In these pages, the authors of the widely-acclaimed The Wellness Syndrome throw themselves headlong into the world of self-optimization, a burgeoning movement that seeks to transcend the limits placed on us by being merely human, whether the feebleness of our bodies or our mental incapacities. Cederström and Spicer, though willing guinea pigs in an extraordinary (and sometimes downright dangerous) range of techniques and technologies, had hitherto undertaken little by way of self-improvement. They had rarely seen the inside of a gym, let alone utilized apps that deliver electric shocks in pursuit of improved concentration. But, in the course of a year spent researching this book, they wore head-bands designed to optimize meditation, attempted to boost their memory through learning associative techniques (and failed to be admitted to MENSA), trained for weightlifting competitions, wrote what they (still) hope might become a bestselling Scandinavian detective story, enrolled in motivational seminars and tantra sex workshops, attended new-age retreats and man-camps, underwent plastic surgery, and experimented with vibrators and productivity drugs. André even addressed a London subway car whilst (nearly) naked in an attempt to boost attention. Somewhat surprisingly, the two young professors survived this year of rigorous research. Further, they have drawn deeply on it to produce a hilarious and eye-opening book. Written in the form of two parallel diaries, Desperately Seeking Self-Improvement provides a biting analysis of the narcissism and individual competitiveness that increasingly pervades a culture in which social solutions are receding and individual self-improvement is the only option left.

The Spread Mind

The Spread Mind PDF Author: Riccardo Manzotti
Publisher:
ISBN: 9781944869496
Category : Philosophy
Languages : en
Pages : 304

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Book Description
An Italian philosopher, psychologist and robotics engineer, Manzotti presents an alternative and ecological hypothesis about how consciousness exists in the real world.

Pandemic!

Pandemic! PDF Author: Slavoj Žižek
Publisher: John Wiley & Sons
ISBN: 150954612X
Category : Social Science
Languages : en
Pages : 142

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Book Description
As an unprecedented global pandemic sweeps the planet, who better than the supercharged Slovenian philosopher Slavoj Žižek to uncover its deeper meanings, marvel at its mind-boggling paradoxes and speculate on the profundity of its consequences? We live in a moment when the greatest act of love is to stay distant from the object of your affection. When governments renowned for ruthless cuts in public spending can suddenly conjure up trillions. When toilet paper becomes a commodity as precious as diamonds. And when, according to Žižek, a new form of communism – the outlines of which can already be seen in the very heartlands of neoliberalism – may be the only way of averting a descent into global barbarism. Written with his customary brio and love of analogies in popular culture (Quentin Tarantino and H. G. Wells sit next to Hegel and Marx), Žižek provides a concise and provocative snapshot of the crisis as it widens, engulfing us all.

Digination

Digination PDF Author: Robert C. MacDougall
Publisher: Lexington Books
ISBN: 161147440X
Category : Technology & Engineering
Languages : en
Pages : 322

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Book Description
Digination offers an inter-disciplinary, broad overview of the psychic, social, and institutional effects of some of the most popular digital communication technologies and applications operating today. Written in an engaging style appropriate for non-specialist readers interested in broadening their awareness and enhancing their understanding of popular trends in media use.