Indian Life and Health Insurance Industry PDF Download

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Indian Life and Health Insurance Industry

Indian Life and Health Insurance Industry PDF Author: Novi Dewan
Publisher: Springer Science & Business Media
ISBN: 3834997889
Category : Business & Economics
Languages : en
Pages : 183

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Book Description
Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.