The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value PDF Download
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Author: Thomas Barta
Publisher: McGraw Hill Professional
ISBN: 1259834727
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Author: Thomas Barta
Publisher: McGraw Hill Professional
ISBN: 1259834727
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Author: John Adair
Publisher: Bloomsbury Publishing
ISBN: 1472956982
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
The eight basic - but critical - lessons that everyone should know in order to lead others successfully. In any job, there will come a time when you are asked to lead other people. But while people are often well trained in the skill set of their particular profession, few people are ever taught how to lead. As such, those first steps into leadership can seem daunting – what do you actually do? How do you really lead? How do you build an effective team? And how do you lead colleagues who used to be your peers? How to Lead Others is the second book in the John Adair Masterclass Series, and it conveys the basics of leadership in a way that is concise, relevant and practical by breaking down leadership into eight simple lessons: · Defining the task; · Effective planning; · Briefing; · Controlling; · Motivating; · Organizing; · Evaluating; and · Leading by example. Aimed at those who, regardless of industry or business sector, are about take their first steps on the leadership path, or who are at an early stage in their career and realise that leadership responsibilities lie ahead of them, How to Lead Others is the essential handbook to one of the most important and challenging aspects of professional life.
Author: Craig Groeschel
Publisher: Zondervan
ISBN: 0310362733
Category : Religion
Languages : en
Pages : 254
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Book Description
MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Author: Sattar Bawany
Publisher: Business Expert Press
ISBN: 1637422350
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
As the business community has learned through the COVID-19 pandemic, it’s more important than ever for leaders to anticipate and plan for the possibility of an unplanned disruptive event. The more prepared you are to manage shocks, the less likely you’ll fall victim to the serious harm a crisis has the potential to inflict. Crisis management is one of several interrelated core disciplines comprising enterprise risk management, along with emergency preparedness, disaster response, business continuity planning, supply chain risk mitigation, and cyber liability prevention. Crisis management practices can help lessen the magnitude of emergencies and disasters while decreasing the uncertainty and anxiety associated with these events. This book provides insights into an understanding of leadership in a new era of radical uncertainty and disruption brought about by other challenges such as climate change, financial crises, terrorism, demographic changes in the labor market, health/disease risk from the pandemic, and rapid developments in innovative digital technologies and its impact on transformation at the workplace.
Author: Sally Helgesen
Publisher: Berrett-Koehler Publishers
ISBN: 157675894X
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
The Female Vision shows why: • What women see matters to organizations • What women notice is what organizations need now • What women value Will Define Organizational Excellence in The Future Women often see the world from a different angle than men. But this fact has been overlooked in most organizations. In this brilliant and strongly argued new book, Sally Helgesen and Julie Johnson demonstrate why “the female vision”—what women notice, what they value, how they connect the dots—constitutes women's most powerful asset in the workplace. Drawing on multiple strands of research, including their own Satisfaction Profile Assessment, they show what companies must do to engage, energize, and support talented women. And they show women how to nurture and sustain their own greatest gifts.
Author: Doris Kearns Goodwin
Publisher: Simon & Schuster
ISBN: 1476795932
Category : History
Languages : en
Pages : 496
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Book Description
From Pulitzer Prize–winning author and esteemed presidential historian Doris Kearns Goodwin, an invaluable guide to the development and exercise of leadership from Abraham Lincoln, Theodore Roosevelt, Lyndon B. Johnson, and Franklin D. Roosevelt. The inspiration for the multipart HISTORY Channel series Abraham Lincoln and Theodore Roosevelt. “After five decades of magisterial output, Doris Kearns Goodwin leads the league of presidential historians” (USA TODAY). In her “inspiring” (The Christian Science Monitor) Leadership, Doris Kearns Goodwin draws upon the four presidents she has studied most closely—Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt, and Lyndon B. Johnson (in civil rights)—to show how they recognized leadership qualities within themselves and were recognized as leaders by others. By looking back to their first entries into public life, we encounter them at a time when their paths were filled with confusion, fear, and hope. Leadership tells the story of how they all collided with dramatic reversals that disrupted their lives and threatened to shatter forever their ambitions. Nonetheless, they all emerged fitted to confront the contours and dilemmas of their times. At their best, all four were guided by a sense of moral purpose. At moments of great challenge, they were able to summon their talents to enlarge the opportunities and lives of others. Does the leader make the times or do the times make the leader? “If ever our nation needed a short course on presidential leadership, it is now” (The Seattle Times). This seminal work provides an accessible and essential road map for aspiring and established leaders in every field. In today’s polarized world, these stories of authentic leadership in times of apprehension and fracture take on a singular urgency. “Goodwin’s volume deserves much praise—it is insightful, readable, compelling: Her book arrives just in time” (The Boston Globe).
Author: Todd Henry
Publisher: Penguin
ISBN: 073521171X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
A practical handbook for every manager charged with leading teams to creative brilliance, from the author of The Accidental Creative and Die Empty. Doing the work and leading the work are very different things. When you make the transition from maker to manager, you give ownership of projects to your team even though you could do them yourself better and faster. You're juggling expectations from your manager, who wants consistent, predictable output from an inherently unpredictable creative process. And you're managing the pushback from your team of brilliant, headstrong, and possibly overqualified creatives. Leading talented, creative people requires a different skill set than the one many management books offer. As a consultant to creative companies, Todd Henry knows firsthand what prevents creative leaders from guiding their teams to success, and in Herding Tigers he provides a bold new blueprint to help you be the leader your team needs. Learn to lead by influence instead of control. Discover how to create a stable culture that empowers your team to take bold creative risks. And learn how to fight to protect the time, energy, and resources they need to do their best work. Full of stories and practical advice, Herding Tigers will give you the confidence and the skills to foster an environment where clients, management, and employees have a product they can be proud of and a process that works.
Author: Walter Isaacson
Publisher: W. W. Norton & Company
ISBN: 0393080536
Category : History
Languages : en
Pages : 336
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Book Description
“Though we cannot learn leadership, we can learn from leaders, which is why this volume is so engaging and valuable.”—Boston Globe What made FDR a more successful leader during the Depression crisis than Hoover? Why was Eisenhower more effective as supreme commander at war than he was as president? Who was Pauli Murray and why was she a pivotal figure in the civil rights movement? Find the answers to these questions and more in essays by great historians including Sean Wilentz, Alan Brinkley, Annette Gordon-Reed, Jean Strouse, Frances FitzGerald, and others. Entertaining and insightful individually, taken together the essays address the enduring ingredients of leadership, the focus of an introduction by Walter Isaacson.
Author: Peter Bregman
Publisher: John Wiley & Sons
ISBN: 111981653X
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Discover how to change the lives of the people around you In You Can Change Other People, the world’s #1 executive coach, Peter Bregman, and Howie Jacobson, Ph.D., share the Four Steps to help the people around you make positive change — even if they’ve been stuck for years. The authors rely on over 50 years of collective professional experience to show you exactly what to say to influence those around you for the better. Changing the way you talk will stop you from being perceived as a critic, and turn you into a welcomed and effective ally. You’ll learn how to: Disarm their defensiveness and increase their confidence to act Turn people’s biggest problems into even bigger opportunities Ensure accountability and follow through without making them dependent on you No one wants to be changed; but change and personal growth are critical to success, and more importantly, to a fulfilled life. You Can Change Other People is a must-read for those who want to improve their impact with co-workers, family members, and everyone in between.
Author: Mike Burrows
Publisher:
ISBN: 9780985305192
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
"I set myself the task of describing the 'humane, start with what you do now approach to change' not as a productivity tool, but as a management method built around a strong framework of values-a way to help organizations work better for their people, their customers, and other stakeholders." - Mike Burrows, author Kanban from the Inside takes a distinctive approach to the Kanban Method-using a system of nine values to explain what it is, to give insight into how its practitioners think, and to offer practical advice on how to apply it. Readers new to Kanban will understand why and how it works, while those with experience will appreciate its fresh perspective and the connections it makes with a range of related models. Part I draws on real-world experience to explain the Kanban Method through nine values: transparency, balance, collaboration, customer focus, flow, leadership, understanding, agreement, and respect. It also introduces Kanban's three Agendas and the Kanban Lens. Part II describes other models useful to understanding and applying the Kanban Method more effectively. It is a tour through related bodies of knowledge, including Systems Thinking, Lean, Agile, and Theory of Constraints. Part III is a step-by-step implementation guide that brings up to date the Systems Thinking Approach to Introducing Kanban (STATIK). It offers practical ways to capture and address in your Kanban implementation the needs of your organization, your colleagues, and your customers. --------------------------- "This book is the new standard that I will recommend to anyone getting started with Kanban." -Wolfgang Wiedenroth, Kanban Trainer/Coach, it-agile "It is not focused just on the mechanics of the kanban board; rather it explains everything you need around it to keep a Kanban initiative moving." -Klaus Leopold, Kanban Trainer/Coach, LEANability "This gave me a deeper understanding of familiar concepts and introduced concepts new to me." -Kevin Murray, Delivery Director, Valtech UK
