Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 96
Book Description
The Law of Political Broadcasting and Cablecasting
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 96
Book Description
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 96
Book Description
The Law of Political Broadcasting and Cablecasting
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 116
Book Description
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 116
Book Description
Federal Communications Commission Reports
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Communication policy
Languages : en
Pages : 1600
Book Description
Publisher:
ISBN:
Category : Communication policy
Languages : en
Pages : 1600
Book Description
Federal Register
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 1870
Book Description
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 1870
Book Description
Inside Political Campaigns
Author: Gary A. Copeland
Publisher: Bloomsbury Publishing USA
ISBN: 0313370079
Category : Political Science
Languages : en
Pages : 294
Book Description
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Publisher: Bloomsbury Publishing USA
ISBN: 0313370079
Category : Political Science
Languages : en
Pages : 294
Book Description
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
Negative Political Advertising
Author: Karen S. Johnson-Cartee
Publisher: Routledge
ISBN: 1135439257
Category : Business & Economics
Languages : en
Pages : 317
Book Description
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Publisher: Routledge
ISBN: 1135439257
Category : Business & Economics
Languages : en
Pages : 317
Book Description
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
The Law of Political Broadcasting and Cablecasting
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 58
Book Description
Publisher:
ISBN:
Category : Broadcasting
Languages : en
Pages : 58
Book Description
Annual Report
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Artificial satellites in telecommunication
Languages : en
Pages : 136
Book Description
Publisher:
ISBN:
Category : Artificial satellites in telecommunication
Languages : en
Pages : 136
Book Description
The Law of Political Broadcasting and Cablecasting
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 87
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 87
Book Description
Advertising in the Broadcast and Cable Media
Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description