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Author: Jeetendr Sehdev
Publisher: St. Martin's Press
ISBN: 1250107539
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Author: Jeetendr Sehdev
Publisher: St. Martin's Press
ISBN: 1250107539
Category : Business & Economics
Languages : en
Pages : 256
Get Book
Book Description
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Author: Jeetendr Sehdev
Publisher: St. Martin's Press
ISBN: 1250107520
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Résumé : How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
Author: Jeetendr Sehdev
Publisher: Hachette UK
ISBN: 0349412995
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. 'One of the most influential books of the year' Michael Levin, Huffington Post 'The most buzzed about business book of the year!' Forbes 'Everything that a PR or spin doctor has traditionally advised: do the opposite' The Times 'The best in the business' Variety *One of Bustle's 20 Best Nonfiction Books* In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through? Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch. From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Russ Roberts
Publisher: Portfolio
ISBN: 1591847958
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
"How the insights of an 18th century economist can help us live better in the 21st century. Adam Smith became famous for The Wealth of Nations, but the Scottish economist also cared deeply about our moral choices and behavior--the subjects of his other brilliant book, The Theory of Moral Sentiments (1759). Now, economist Russ Roberts shows why Smith's neglected work might be the greatest self-help book you've never read. Roberts explores Smith's unique and fascinating approach to fundamental questions such as: - What is the deepest source of human satisfaction? - Why do we sometimes swing between selfishness and altruism? - What's the connection between morality and happiness? Drawing on current events, literature, history, and pop culture, Roberts offers an accessible and thought-provoking view of human behavior through the lenses of behavioral economics and philosophy"--
Author: Rainer Zitelmann
Publisher:
ISBN: 9781852527891
Category :
Languages : en
Pages : 210
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Book Description
The art of self-marketing has never been more important. Best-selling author Rainer Zitelmann shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer - essential reading for anyone wanting to create their own successful personal brand. "Skillfully combines meticulous analysis with entertaining mini-biographies and practical insights with gossip... Even those who don't want to be on the biggest stage will want to read about how others have done it." OK! Magazine (Germany) "The book portrays twelve completely different celebrities who have more in common with each other than they would probably have ever thought themselves. These illustrious figures serve as models and examples for anyone who wants to learn the tricks of the marketing trade - to get ahead professionally and privately, to build a brand and engage with people on the internet and elsewhere." GRAZIA "If you want to build a brand, this is your bible." ERFOLG Magazine
Author: Nassim Nicholas Taleb
Publisher: Random House
ISBN: 0425284638
Category : Philosophy
Languages : en
Pages : 305
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Book Description
#1 NEW YORK TIMES BESTSELLER • A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life. As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights: • For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations. • Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general. • Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others. • You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets. • Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines. • True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it. The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”
Author: Sam Riviere
Publisher: Faber & Faber
ISBN: 0571356931
Category : Poetry
Languages : en
Pages : 121
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Book Description
After Fame is a discursive rendering of the Roman epigrammatist Martial's Book I. Its 118 poems, on themes such as work, friendship and public life, are modelled after the source material through a variety of 'treatments' - most notably machine translation (for which Latin still presents near-insurmountable difficulties), employing the results as scaffolding for poems that quickly improvise their way clear of their originals. As it progresses, the book is increasingly interrupted by reflections on authorship, technology, cultural complicity and the privileged, mediating role of the poet: all fixations of Martial's work that still resonate today. Pitched between translation and new writing, After Fame challenges the integrity of both categories, dramatising the obscurity of its source, refraining from easy equivalences, while insisting on its contemporary relevance.
Author: Jane Fonda
Publisher: National Geographic Books
ISBN: 0593296249
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
A call to action from Jane Fonda, one of the most inspiring activists of our time, urging us to wake up to the looming disaster of climate change and equipping us with the tools we need to join her in protest In 2019, daunted by the looming disaster of climate change and inspired by Greta Thunberg, Naomi Klein, and student climate strikers, Jane Fonda asked herself one question: What can I do? Jane Fonda, one of the most influential activists of our time, moved to Washington, D.C., and has since led thousands of people in demonstrations on Capitol Hill. In launching Fire Drill Fridays, Fonda teamed up with Greenpeace, leading climate scientists, and community organizers not only to understand what’s at stake, but to equip all of us with the education and tools we need to join her in protest. What Can I Do? isn’t a wish list—it’s a to-do list. So many of us recognize the urgency in stemming the tide of climate change but aren’t sure where to start. Our window of opportunity to act is quickly closing. And it isn’t only Earth’s life-support systems that are unraveling, so too is our social fabric. This is going to take an all-out war on drilling, fracking, deregulation, racism, misogyny, colonialism, and despair—all at the same time. The problems we face now require every one of us to join the fight for not only our immediate future, but for the future of generations to come. 100% of the author's net proceeds from What Can I Do? have gone to Greenpeace
Author: Don Miguel Ruiz
Publisher: Amber-Allen Publishing
ISBN: 1934408018
Category : Self-Help
Languages : en
Pages : 102
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Book Description
Bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love. • A New York Times bestseller for over 7 years • Over 5.2 million copies sold in the U.S. • Translated into 38 languages worldwide Don Miguel Ruiz’s book is a roadmap to enlightenment and freedom.” — Deepak Chopra, Author, The Seven Spiritual Laws of Success “An inspiring book with many great lessons . . .” — Wayne Dyer, Author, Real Magic “In the tradition of Castaneda, Ruiz distills essential Toltec wisdom, expressing with clarity and impeccability what it means for men and women to live as peaceful warriors in the modern world.” — Dan Millman, Author, Way of the Peaceful Warrior
