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Author: Jeetendr Sehdev
Publisher: St. Martin's Press
ISBN: 1250107539
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Author: Jeetendr Sehdev
Publisher: St. Martin's Press
ISBN: 1250107539
Category : Business & Economics
Languages : en
Pages : 254
Get Book Here
Book Description
In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Author: Jeetendr Sehdev
Publisher: St. Martin's Press
ISBN: 1250107520
Category : Biography & Autobiography
Languages : en
Pages : 254
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Book Description
Résumé : How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
Author: Jeetendr Sehdev
Publisher: Hachette UK
ISBN: 0349412995
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. 'One of the most influential books of the year' Michael Levin, Huffington Post 'The most buzzed about business book of the year!' Forbes 'Everything that a PR or spin doctor has traditionally advised: do the opposite' The Times 'The best in the business' Variety *One of Bustle's 20 Best Nonfiction Books* In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through? Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch. From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.
Author: Sarah Andrews
Publisher: Simon and Schuster
ISBN: 1761102729
Category : Design
Languages : en
Pages : 223
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Book Description
In Principles of Style, Sarah Andrews presents her unique take on teaching design, drawing on her experience of working in the industry and as a teacher in her school, which has reached cult status around the world. Importantly, Principles of Style aims to be a timeless learning tool for readers, no matter their own personal style, with Sarah revealing many of the ideas, tips and skills she has accumulated along the way. She does this by examining some of her key projects and favourite rooms, as well as by focusing on her ten rules of styling, formulated both through hands-on experience and studies in the science of design. Sarah believes that everyone has the ability to create interiors that are right for them; in this inspiring and eminently practical book, she aims to demonstrate just how to do so.
Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author: Jane Fonda
Publisher: National Geographic Books
ISBN: 0593296249
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
A call to action from Jane Fonda, one of the most inspiring activists of our time, urging us to wake up to the looming disaster of climate change and equipping us with the tools we need to join her in protest In 2019, daunted by the looming disaster of climate change and inspired by Greta Thunberg, Naomi Klein, and student climate strikers, Jane Fonda asked herself one question: What can I do? Jane Fonda, one of the most influential activists of our time, moved to Washington, D.C., and has since led thousands of people in demonstrations on Capitol Hill. In launching Fire Drill Fridays, Fonda teamed up with Greenpeace, leading climate scientists, and community organizers not only to understand what’s at stake, but to equip all of us with the education and tools we need to join her in protest. What Can I Do? isn’t a wish list—it’s a to-do list. So many of us recognize the urgency in stemming the tide of climate change but aren’t sure where to start. Our window of opportunity to act is quickly closing. And it isn’t only Earth’s life-support systems that are unraveling, so too is our social fabric. This is going to take an all-out war on drilling, fracking, deregulation, racism, misogyny, colonialism, and despair—all at the same time. The problems we face now require every one of us to join the fight for not only our immediate future, but for the future of generations to come. 100% of the author's net proceeds from What Can I Do? have gone to Greenpeace
Author: Radha Chadha
Publisher: Nicholas Brealey International
ISBN: 1904838294
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Author: Sherwin B. Nuland
Publisher: Random House
ISBN: 1588367231
Category : Biography & Autobiography
Languages : en
Pages : 225
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Book Description
“Life is short, and the Art so long; the occasion fleeting; experience fallacious; and judgment difficult. The physician must not only be prepared to do what is right himself, but also to make the patient, the attendants, and the externals, cooperate.” –attributed to Hippocrates, c. 400 B.C.E. The award-winning author of How We Die and The Art of Aging, venerated physician Sherwin B. Nuland has now written his most thoughtful and engaging book. The Uncertain Art is a superb collection of essays about the vital mix of expertise, intuition, sound judgment, and pure chance that plays a part in a doctor’s practice and life. Drawing from history, the recent past, and his own life, Nuland weaves a tapestry of compelling stories in which doctors have had to make decisions in the face of uncertainty. Topics include the primitive (and sometimes illegal) procedures doctors once practiced with good intentions, such as grave robbing and prescribing cocaine as an anesthetic (which resulted in a physician becoming America’s first cocaine addict); the curious “cures” for irregularity touted by people from the ancient Egyptians to the cereal titan John Harvey Kellogg and bodybuilder Charles Atlas; and healers grappling with today’s complex moral and ethical quandaries, from cloning to gene therapy to the adoption of Eastern practices like acupuncture. Nuland also recounts his most dramatic experiences in a forty-year medical career: the time he was called out of the audience of a Broadway play to help a man having a heart attack (when no other doctor there would respond), and how he formed a profound friendship with an unforgettable–and doomed–heart patient. Behind these inspiring accounts always lie the mysteries of the human body and human nature, the manner in which the ill can will themselves back to health and the odd and essential interactions between a body’s own healing mechanisms and a doctor’s prescriptions. Riveting and wise, amusing and heartrending, The Uncertain Art is Sherwin Nuland’s best work, gems from a man who has spent his professional life acting in the face of ambiguity and sharing what he has learned.
Author: Derek Thompson
Publisher: Penguin
ISBN: 110198032X
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.
Author: Sharon Dutra
Publisher:
ISBN: 9780692864135
Category :
Languages : en
Pages : 156
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Book Description
New Beginnings was written to help the reader develop a greater understanding of the basic principles of Christianity. Thousands of people come to faith in Jesus Christ every year, but they are not prepared to progress in their faith because of a lack of biblical knowledge. Some common questions I hear from new and mature Christians alike is: "What is the meaning behind the things I hear and see at church?" "What is the next step in my faith?" This book is a great resource to help answer these questions. New Beginnings can be used in a group or individual study. It is perfect for Sunday School or Wednesday night classes. There are 12 chapters, which include subjects such as "What is Sin?"; "Who is God?"; "What is Communion"; "What is Baptism" and "What is Faith?" The author's simple style and scriptural insight make this book an excellent tool for anyone who seeks a deeper relationship with Jesus Christ. Regardless of your spiritual background, New Beginnings was written for those who desire to build a solid biblical foundation in their Christian faith.
