Author: Yvonne J. MarkowitzPublisher: MFA Publications
ISBN: 9780878468119
Category : Jewelers
Languages : en
Pages : 0
Book Description
The story of a brand collaboration that produced a legacy of dazzling jewels From the mid-1930s through the 1940s, the collaboration of the American jewelry firm Trabert & Hoeffer with the Parisian house Mauboussin produced some of the most extraordinary high-style jewels of its time. Hollywood stars such as Claudette Colbert and Marlene Dietrich appeared on-screen and off flashing the firm's historic gems mounted in diamond-studded platinum settings. Even during the Depression and World War II, Trabert & Hoeffer-Mauboussin prospered and expanded across the country, not only by continuing to supply stylish custom jewelry to celebrities and socialites, but also by marketing more affordable ornaments. Its best -known invention was the Reflection line of semi-custom jewelry--Your personality in a jewel. Crafted from interchangeable parts, it made a bold new modern look available to a wider range of customers by allowing them to mix and match preconstructed parts with their own choice of gemstones. Drawing on historical sources that include part of the firm's design archives, now at the Museum of Fine Arts, Boston, this book tells a story of design and marketing innovations, shrewd business decisions and adaptability to changing times that produced a legacy of dazzling jewels.
