Author: Neil Farmer
Publisher: Gower Publishing, Ltd.
ISBN: 9780566088773
Category : Business & Economics
Languages : en
Pages : 232
Book Description
We are on the verge of major breakthroughs in change management, knowledge management, organizational design, talent management, employee engagement, innovation, outsourcing and almost all of the traditional approaches to HR. Managing and motivating people effectively in a turbulent, fast-changing world is, for the first time, about to enter the executive's comfort zone. Neil Farmer explains how to adapt your organization to the informal networks that form most of the basis for communication between managers and employees. It is possible to identify accurately who the key players are across informal personal networks and this book explores the key themes.
The Invisible Organization
Author: Neil Farmer
Publisher: Gower Publishing, Ltd.
ISBN: 9780566088773
Category : Business & Economics
Languages : en
Pages : 232
Book Description
We are on the verge of major breakthroughs in change management, knowledge management, organizational design, talent management, employee engagement, innovation, outsourcing and almost all of the traditional approaches to HR. Managing and motivating people effectively in a turbulent, fast-changing world is, for the first time, about to enter the executive's comfort zone. Neil Farmer explains how to adapt your organization to the informal networks that form most of the basis for communication between managers and employees. It is possible to identify accurately who the key players are across informal personal networks and this book explores the key themes.
Publisher: Gower Publishing, Ltd.
ISBN: 9780566088773
Category : Business & Economics
Languages : en
Pages : 232
Book Description
We are on the verge of major breakthroughs in change management, knowledge management, organizational design, talent management, employee engagement, innovation, outsourcing and almost all of the traditional approaches to HR. Managing and motivating people effectively in a turbulent, fast-changing world is, for the first time, about to enter the executive's comfort zone. Neil Farmer explains how to adapt your organization to the informal networks that form most of the basis for communication between managers and employees. It is possible to identify accurately who the key players are across informal personal networks and this book explores the key themes.
The Invisible Organization
Author: Mitch Russo
Publisher: Createspace Independent Publishing Platform
ISBN: 9781512231625
Category : Employee motivation
Languages : en
Pages : 0
Book Description
Companies all over the world could greatly benefit from moving part of even all their staff to work from home as virtual employees. Using the techniques and strategies inside The Invisible Organization, all that is possible quickly and efficiently. If you are the CEO of a company that could benefit by generating more profits, shedding overhead and thrilling staff, this book is a must read. Penned by former CEO of Tony Robbins and Chet Holmes Business Breakthroughs, International, Russo successfully scaled the company with nearly 100% growth per year, and about 300 remote staff, owning no infrastructure. Russo helps clients create the leadership management strategy as outlined in his book and advises CEOs on moving "virtual" with confidence. Why is this book different than other books on working virtually? Because it comes from the CEOs perspective as an operating executive; dealing with the strategy of creating momentum around changing the company, slowly at first and then accelerating as results prove viable. The book is more of a blueprint designed to accomplish this singular act of internal revolution.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781512231625
Category : Employee motivation
Languages : en
Pages : 0
Book Description
Companies all over the world could greatly benefit from moving part of even all their staff to work from home as virtual employees. Using the techniques and strategies inside The Invisible Organization, all that is possible quickly and efficiently. If you are the CEO of a company that could benefit by generating more profits, shedding overhead and thrilling staff, this book is a must read. Penned by former CEO of Tony Robbins and Chet Holmes Business Breakthroughs, International, Russo successfully scaled the company with nearly 100% growth per year, and about 300 remote staff, owning no infrastructure. Russo helps clients create the leadership management strategy as outlined in his book and advises CEOs on moving "virtual" with confidence. Why is this book different than other books on working virtually? Because it comes from the CEOs perspective as an operating executive; dealing with the strategy of creating momentum around changing the company, slowly at first and then accelerating as results prove viable. The book is more of a blueprint designed to accomplish this singular act of internal revolution.
The Invisible Link
Author: Michael Y. Yoshino
Publisher: MIT Press
ISBN: 9780262240253
Category : Business & Economics
Languages : en
Pages : 316
Book Description
A sogo shosha is like no other type of company. "The Invisible Link "provides a systematic and well-balanced description that covers virtually all aspects of sogo shosha operations, from finance to personnel.The sogo shosha is not defined by the products it handles or even by the services it performs, for it offers a broad and changing array of goods and functions. Its business goals are equally elusive, for maximization of profits from each transaction is clearly not the major goal, at either the operating or philosophical level. The sogo shosha could be broadly defined as a large, diversified, multinational enterprise engaged primarily in trading. Yet it is a uniquely Japanese business operation whose structural and strategic dynamics have no close counterparts in North America and Europe.There are only nine sogo shosha in Japan - six of them of major significance - and the largest employs fewer than 15,000. Among them, they handle about one-half of all of Japan's exports and imports. The sogo shosha typically deal in bulk in products that are highly standardized and technologically unsophisticated - raw materials, commodities, intermediary products. A large sogo shosha will finance, develop, manufacture and/or carry over 20,000 different items, "from noodles to missiles" as one slogan has it."The Invisible Link "gives detailed coverage to such topics as historical evolution of the sogo shosha, strategic responses and competitive dynamics, culture and organization, administrative structures and processes, human resource systems, career outcomes, interunit and interfirm coordination, sectional and network organization, and emerging challenges as the nature of the Japanese economy changes.M. Y Yoshino is Professor of Business Administration at the Harvard Business School. Two of his books, "Japan's Managerial System" and "The Japanese Marketing System," were published by The MIT Press. Thomas B. Lifson is an Associate in the Program on US-Japan Relations at Harvard University.
Publisher: MIT Press
ISBN: 9780262240253
Category : Business & Economics
Languages : en
Pages : 316
Book Description
A sogo shosha is like no other type of company. "The Invisible Link "provides a systematic and well-balanced description that covers virtually all aspects of sogo shosha operations, from finance to personnel.The sogo shosha is not defined by the products it handles or even by the services it performs, for it offers a broad and changing array of goods and functions. Its business goals are equally elusive, for maximization of profits from each transaction is clearly not the major goal, at either the operating or philosophical level. The sogo shosha could be broadly defined as a large, diversified, multinational enterprise engaged primarily in trading. Yet it is a uniquely Japanese business operation whose structural and strategic dynamics have no close counterparts in North America and Europe.There are only nine sogo shosha in Japan - six of them of major significance - and the largest employs fewer than 15,000. Among them, they handle about one-half of all of Japan's exports and imports. The sogo shosha typically deal in bulk in products that are highly standardized and technologically unsophisticated - raw materials, commodities, intermediary products. A large sogo shosha will finance, develop, manufacture and/or carry over 20,000 different items, "from noodles to missiles" as one slogan has it."The Invisible Link "gives detailed coverage to such topics as historical evolution of the sogo shosha, strategic responses and competitive dynamics, culture and organization, administrative structures and processes, human resource systems, career outcomes, interunit and interfirm coordination, sectional and network organization, and emerging challenges as the nature of the Japanese economy changes.M. Y Yoshino is Professor of Business Administration at the Harvard Business School. Two of his books, "Japan's Managerial System" and "The Japanese Marketing System," were published by The MIT Press. Thomas B. Lifson is an Associate in the Program on US-Japan Relations at Harvard University.
The Invisible Leader
Author: Zach Mercurio
Publisher:
ISBN: 9781599328515
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The Best Leaders Aren't People Instead, innovative and emerging research shows that a compelling and other-centered authentic purpose--The Invisible Leader--may be the most powerful influencer of our behaviors, attitudes, and motivation in organizations, work, school, and life. Yet despite the increasing evidence of purpose's power, many of the organizations, systems, and institutions which dominate human life aren't built to elicit and leverage the fundamental human search for purpose and meaning. In this must-read book for anyone who considers themselves a leader, international speaker, trainer, and organizational performance scholar Zach Mercurio shows business leaders, educators, students, athletes, and parents how to AWAKEN, CLARIFY, and DELIVER their reason for existence--their authentic purpose. Personal, researched, and even mind-shifting, the tools in the The Invisible Leader will help you lead with authentic purpose and build a life and organization that matters. "Zach Mercurio has written a compelling book filled with powerful stories, cutting-edge research, and practical tools that shows us how to lead with purpose..." - Arianna Huffington, Founder and CEO at Thrive Global, #1 New York Times Bestselling Author of Thrive and The Sleep Revolution. "If you are seeking both practical guidance and powerful inspiration to unlock the power of purpose in your life or organization, The Invisible Leader is for you. Through vivid storytelling and compelling research, Zach Mercurio proves yet again that the pursuit and achievement of a world-bettering purpose is the most powerful driving force in life and work." - Aaron Hurst, National Bestselling Author of The Purpose Economy, CEO at Imperative "At KPMG, our purpose-driven culture inspires us to make a tangible difference for our clients, our people, and society. In The Invisible Leader, Zach Mercurio explains why bringing purpose into the workplace is a business imperative and shares valuable insights on how to unleash its power within yourself and your organization." - Lynne Doughtie, U.S. Chairman & CEO, KPMG "Nothing inspires or motivates people more than purpose - to know that our lives and our work can make a difference. The Invisible Leader is a profoundly practical guide to empowering people with purpose so that your organization can make the greatest possible impact." - Andrew Ripley, Co-Founder & CEO, PurposeMatch.com "A compelling, research-based case for elevating a shared "why" to its rightful place: as the invisible leader that pulls us all forward. Zach is a clear leader in the #lovework Revolution; get this book and join him in the movement!" - Josh Allan Dykstra, CEO at Strengthscope U.S. & Author of Igniting the Invisible Tribe: Designing An Organization That Doesn't Suck
Publisher:
ISBN: 9781599328515
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The Best Leaders Aren't People Instead, innovative and emerging research shows that a compelling and other-centered authentic purpose--The Invisible Leader--may be the most powerful influencer of our behaviors, attitudes, and motivation in organizations, work, school, and life. Yet despite the increasing evidence of purpose's power, many of the organizations, systems, and institutions which dominate human life aren't built to elicit and leverage the fundamental human search for purpose and meaning. In this must-read book for anyone who considers themselves a leader, international speaker, trainer, and organizational performance scholar Zach Mercurio shows business leaders, educators, students, athletes, and parents how to AWAKEN, CLARIFY, and DELIVER their reason for existence--their authentic purpose. Personal, researched, and even mind-shifting, the tools in the The Invisible Leader will help you lead with authentic purpose and build a life and organization that matters. "Zach Mercurio has written a compelling book filled with powerful stories, cutting-edge research, and practical tools that shows us how to lead with purpose..." - Arianna Huffington, Founder and CEO at Thrive Global, #1 New York Times Bestselling Author of Thrive and The Sleep Revolution. "If you are seeking both practical guidance and powerful inspiration to unlock the power of purpose in your life or organization, The Invisible Leader is for you. Through vivid storytelling and compelling research, Zach Mercurio proves yet again that the pursuit and achievement of a world-bettering purpose is the most powerful driving force in life and work." - Aaron Hurst, National Bestselling Author of The Purpose Economy, CEO at Imperative "At KPMG, our purpose-driven culture inspires us to make a tangible difference for our clients, our people, and society. In The Invisible Leader, Zach Mercurio explains why bringing purpose into the workplace is a business imperative and shares valuable insights on how to unleash its power within yourself and your organization." - Lynne Doughtie, U.S. Chairman & CEO, KPMG "Nothing inspires or motivates people more than purpose - to know that our lives and our work can make a difference. The Invisible Leader is a profoundly practical guide to empowering people with purpose so that your organization can make the greatest possible impact." - Andrew Ripley, Co-Founder & CEO, PurposeMatch.com "A compelling, research-based case for elevating a shared "why" to its rightful place: as the invisible leader that pulls us all forward. Zach is a clear leader in the #lovework Revolution; get this book and join him in the movement!" - Josh Allan Dykstra, CEO at Strengthscope U.S. & Author of Igniting the Invisible Tribe: Designing An Organization That Doesn't Suck
Invisible Hands
Author: Jonathan Sheehan
Publisher: University of Chicago Press
ISBN: 0226824047
Category : History
Languages : en
Pages : 394
Book Description
A synthesis of eighteenth-century intellectual and cultural developments that offers an original explanation of how Enlightenment thought grappled with the problem of divine agency. Why is the world orderly, and how does this order come to be? Human beings inhabit a multitude of apparently ordered systems—natural, social, political, economic, cognitive, and others—whose origins and purposes are often obscure. In the eighteenth century, older certainties about such orders, rooted in either divine providence or the mechanical operations of nature, began to fall away. In their place arose a new appreciation for the complexity of things, a new recognition of the world’s disorder and randomness, new doubts about simple relations of cause and effect—but with them also a new ability to imagine the world’s orders, whether natural or manmade, as self-organizing. If large systems are left to their own devices, eighteenth-century Europeans increasingly came to believe, order will emerge on its own without any need for external design or direction. In Invisible Hands, Jonathan Sheehan and Dror Wahrman trace the many appearances of the language of self-organization in the eighteenth-century West. Across an array of domains, including religion, society, philosophy, science, politics, economy, and law, they show how and why this way of thinking came into the public view, then grew in prominence and arrived at the threshold of the nineteenth century in versatile, multifarious, and often surprising forms. Offering a new synthesis of intellectual and cultural developments, Invisible Hands is a landmark contribution to the history of the Enlightenment and eighteenth-century culture.
Publisher: University of Chicago Press
ISBN: 0226824047
Category : History
Languages : en
Pages : 394
Book Description
A synthesis of eighteenth-century intellectual and cultural developments that offers an original explanation of how Enlightenment thought grappled with the problem of divine agency. Why is the world orderly, and how does this order come to be? Human beings inhabit a multitude of apparently ordered systems—natural, social, political, economic, cognitive, and others—whose origins and purposes are often obscure. In the eighteenth century, older certainties about such orders, rooted in either divine providence or the mechanical operations of nature, began to fall away. In their place arose a new appreciation for the complexity of things, a new recognition of the world’s disorder and randomness, new doubts about simple relations of cause and effect—but with them also a new ability to imagine the world’s orders, whether natural or manmade, as self-organizing. If large systems are left to their own devices, eighteenth-century Europeans increasingly came to believe, order will emerge on its own without any need for external design or direction. In Invisible Hands, Jonathan Sheehan and Dror Wahrman trace the many appearances of the language of self-organization in the eighteenth-century West. Across an array of domains, including religion, society, philosophy, science, politics, economy, and law, they show how and why this way of thinking came into the public view, then grew in prominence and arrived at the threshold of the nineteenth century in versatile, multifarious, and often surprising forms. Offering a new synthesis of intellectual and cultural developments, Invisible Hands is a landmark contribution to the history of the Enlightenment and eighteenth-century culture.
The Invisible Advantage
Author: Soren Kaplan
Publisher: Greenleaf Book Group
ISBN: 1626343225
Category : Business & Economics
Languages : en
Pages : 188
Book Description
** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.
Publisher: Greenleaf Book Group
ISBN: 1626343225
Category : Business & Economics
Languages : en
Pages : 188
Book Description
** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.
Making the Invisible Visible
Author: T. Thatchenkery
Publisher: Springer
ISBN: 0230339344
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Making the Invisible Visible is a study of Asian Americans in the workplace and provides a framework through which to transform the same qualities that are contributing to this invisibility phenomenon into a positive leadership approach that provides a counterweight to balance the showmanship approach to leadership.
Publisher: Springer
ISBN: 0230339344
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Making the Invisible Visible is a study of Asian Americans in the workplace and provides a framework through which to transform the same qualities that are contributing to this invisibility phenomenon into a positive leadership approach that provides a counterweight to balance the showmanship approach to leadership.
The Invincible Company
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1119523982
Category : Business & Economics
Languages : en
Pages : 398
Book Description
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
Publisher: John Wiley & Sons
ISBN: 1119523982
Category : Business & Economics
Languages : en
Pages : 398
Book Description
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.
The Limits of Organization
Author: Kenneth J. Arrow
Publisher: W. W. Norton & Company
ISBN: 0393355799
Category : Business & Economics
Languages : en
Pages : 61
Book Description
The tension between what we wish for and what we can get, between values and opportunities, exists even at the purely individual level. A hermit on a mountain may value warm clothing and yet be hard-pressed to make it from the leaves, bark, or skins he can find. But when many people are competing with each other for satisfaction of their wants, learning how to exploit what is available becomes more difficult. In this volume, Nobel Laureate Kenneth J. Arrow analyzes why - and how - human beings organize their common lives to overcome the basic economic problem: the allocation of scarce resources. The price system is one means of organizing society to mediate competition, and Arrow analyzes its successes and failures. Alternative modes of achieving efficient allocation of resources are explored: government, the internal organization of the firm, and the 'invisible institutions' of ethical and moral principles. Professor Arrow shows how these systems create channels to make decisions, and discusses the costs of information acquisition and retrieval. He investigates the factors determining which potential decision variables are recognized as such. Finally, he argues that organizations must achieve some balance between the power of the decision makers and their obligation to those who carry out their decisions - between authority and responsibility.
Publisher: W. W. Norton & Company
ISBN: 0393355799
Category : Business & Economics
Languages : en
Pages : 61
Book Description
The tension between what we wish for and what we can get, between values and opportunities, exists even at the purely individual level. A hermit on a mountain may value warm clothing and yet be hard-pressed to make it from the leaves, bark, or skins he can find. But when many people are competing with each other for satisfaction of their wants, learning how to exploit what is available becomes more difficult. In this volume, Nobel Laureate Kenneth J. Arrow analyzes why - and how - human beings organize their common lives to overcome the basic economic problem: the allocation of scarce resources. The price system is one means of organizing society to mediate competition, and Arrow analyzes its successes and failures. Alternative modes of achieving efficient allocation of resources are explored: government, the internal organization of the firm, and the 'invisible institutions' of ethical and moral principles. Professor Arrow shows how these systems create channels to make decisions, and discusses the costs of information acquisition and retrieval. He investigates the factors determining which potential decision variables are recognized as such. Finally, he argues that organizations must achieve some balance between the power of the decision makers and their obligation to those who carry out their decisions - between authority and responsibility.
The Invisible Sale
Author: Tom Martin
Publisher: Que Publishing
ISBN: 0133431274
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
Publisher: Que Publishing
ISBN: 0133431274
Category : Business & Economics
Languages : en
Pages : 272
Book Description
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers