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Business & Economics
2001 2001

The Marketing Plan

Author: William M. Luther
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814426159
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.