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Author: Allan Afuah
Publisher: McGraw-Hill/Irwin
ISBN: 9780072511666
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
This text draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.
Author: Allan Afuah
Publisher: McGraw-Hill/Irwin
ISBN: 9780072511666
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
This text draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.
Author: Chas Fox
Publisher:
ISBN: 9781946466747
Category :
Languages : en
Pages :
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Book Description
Author: William Aspray
Publisher: MIT Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
The effect of a commercialized Internet on American business, from the boom in e-commerce and adjustments by bricks-and-mortar businesses to file-sharing and community building.
Author: Matt Bailey
Publisher: John Wiley & Sons
ISBN: 0470633743
Category : Computers
Languages : en
Pages : 601
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Book Description
Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Author: Scott C. Fox
Publisher: Amacom
ISBN: 0814431917
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Because its time to upgrade your life.
Author: Patricia B. Seybold
Publisher: Random House Business Books
ISBN: 9780712680714
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Author: Catherine Juon
Publisher: Que Publishing
ISBN: 0789747898
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an "online sales engine" to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace
Author: Piet Kommers
Publisher: IGI Global
ISBN: 1466672633
Category : Computers
Languages : en
Pages : 429
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Book Description
Efficiency and Efficacy are crucial to the success of national and international business operations today. With this in mind, businesses are continuously searching for the information and communication technologies that will improve job productivity and performance and enhance communications, collaboration, cooperation, and connection between employees, employers, and stakeholders. The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0 takes a historical look at the policy, implementation, management, and governance of productivity enhancing technologies. This work shares best practices with public and private universities, IS developers and researchers, education managers, and business and web professionals interested in implementing the latest technologies to improve organizational productivity and communication.
Author: Matthew Paulson
Publisher: American Consumer News, LLC
ISBN: 9780990530008
Category : Electronic commerce
Languages : en
Pages : 198
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Book Description
Matthew Paulson, Founder of Analyst Ratings Network, Lightning Releases and GoGo Photo Contest, has weathered the failures and triumphs of being an entrepreneur for nearly a decade to create his own seven-figure Internet business. 40 Rules for Internet Business Success is his collection of core principles and strategies he used to grow his business.
Author: Jill H. Ellsworth
Publisher: Wiley
ISBN: 9780471058090
Category : Computers
Languages : en
Pages : 402
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Book Description
This book is a complete guide to the Internet for marketing sales, publicity and all types of business uses. Written by a professor, who is on several Internet committees, the text gives professionals detailed step-by-step advice for conducting all sorts of business on the Internet without violating Internet taboos. Discusses and explains getting on the Internet, exchanging information, doing market research, obtaining product and technical information, announcing products, conducting ``live'' conferences and making sales.
