The Influence of One-sided Versus Two-sided Message and Single Versus Multiple Channel in Persuasion PDF Download
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Author: Sotira Krousti-Theophanous
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 162
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Book Description
Author: Sotira Krousti-Theophanous
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 162
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Book Description
Author: James B. Stiff
Publisher: Guilford Publications
ISBN: 1462526845
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ΓΏ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author: James B. Stiff
Publisher: Guilford Publications
ISBN: 146252950X
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author: James Brian Stiff
Publisher: Guilford Press
ISBN: 9781572307025
Category : Language Arts & Disciplines
Languages : en
Pages : 372
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Book Description
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Author: David H. Jonassen
Publisher: Taylor & Francis
ISBN: 0805841458
Category : Education
Languages : en
Pages : 1195
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Book Description
This edition of this handbook updates and expands its review of the research, theory, issues and methodology that constitute the field of educational communications and technology. Organized into seven sectors, it profiles and integrates the following elements of this rapidly changing field.
Author: James William Neuliep
Publisher: Prentice Hall
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 390
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Book Description
This work organizes human communication theories by the process of explanation, not by traditional contexts. It is designed to show students how communication theory actually works in their professional and personal lives.
Author: David Jonassen
Publisher: Routledge
ISBN: 1135637369
Category : Education
Languages : en
Pages : 1195
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Book Description
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Charles Dressler Ertle
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 218
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 458
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Book Description
Author: Moritz Cleve
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Two-sided message research has often led to ambiguous findings due to several factors. The present study examines if the level of general involvement with the product category presented in the persuasive message influences whether or not the inclusion of unfavorable information can generate positive effects on source credibility, brand attitude, and behavioral intent. Past studies on the effects of involvement on sidedness failed to deliver clear results, due to vague operationalizations, irrelevant claims and message statements. A 3 (sidedness: one-sided, two-sided unrelated attributes, or two-sided related attributes) x 2 (involvement: low or high) factorial design was used for this study. Contrary to past research, this study indicates that two-sided messages have many facets. Although a main effect for two-sided messages over one-sided ones was present, findings indicate nearly all of the benefits associated with two-sided messages were due the relatedness of the negative information claim. Two-sided messages without relatedness of information performed no differently than the one-sided format.
