The Indian Media Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Indian Media Business PDF full book. Access full book title The Indian Media Business by Vanita Kohli. Download full books in PDF and EPUB format.
Author: Vanita Kohli
Publisher: SAGE
ISBN: 9780761934691
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
Author: Vanita Kohli-Khandekar
Publisher: Sage Publications Pvt. Limited
ISBN: 9789354790904
Category :
Languages : en
Pages : 332
Get Book Here
Book Description
It offers a comprehensive view of the media business in India and a clear sense of how this industry operates.
Author: Vanita Kohli
Publisher: SAGE
ISBN: 9780761934691
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
Author: Vanita Kohli
Publisher: SAGE Publications Pvt. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
With Its Many Unusual Insights And Comprehensive Coverage, This Unique Book Will Attract A Wide Readership. Besides Students Of Mass Communication, Media Business And Advertising, It Will Be Of Equal Interest To Analysts, Media Professionals, Investment Bankers, Advertising And Pr Professionals, And Anyone Interested In India`S Vibrant Media Industry.
Author: Vanita Kohli
Publisher:
ISBN: 9788178293073
Category : Mass media
Languages : en
Pages : 258
Get Book Here
Book Description
Author: Adrian Athique
Publisher:
ISBN: 9780199482641
Category : Mass media
Languages : en
Pages :
Get Book Here
Book Description
Author: PROF SURBHI. DAHIYA
Publisher: Oxford University Press
ISBN: 0198879652
Category : Language Arts & Disciplines
Languages : en
Pages : 465
Get Book Here
Book Description
India has the second largest number of Internet users in the world today. In response to this twenty-first century wave of rapid Internet growth and usage, journalism in India is now mainly digital. Challenging the existing forms of print legacies and old media networks are a number of digital media startups that have fuelled and radically altered consumption of information by providing different and innovative forms of content strategies and distribution strategies. These include profit-based content startups, aggregation-based startups, and non-profit startups. Digital First uses a longitudinal case study approach to analyze key digital media startups in the Indian journalism industry today: notably, The Print, The Wire, The Citizen, NewsLaundry, ScoopWhoop, PARI, InShorts, Youth ki Awaaz, Scroll.in, Khabar Lahariya, AltNews, The Logical Indian among others. These organizations represent different strategies, approaches, and ideologies. The book discusses ways in which these startups began, and have grown, their organizational structures and policies, and their varied business models.
Author: Uday Sahay
Publisher: Oxford University Press, USA
ISBN:
Category : History
Languages : en
Pages : 312
Get Book Here
Book Description
This book is a collection of articles based on first-hand experiences in news media by eminent Indian media personalities. It is a comprehensive collection, exploring different kinds of news reporting across TV, print, and radio as also across different genres like sports, business, entertainment, war. Each essay is written as a primer yet with important tips from the foremost practitioners, which makes the business of reporting and news both a science and an art. Additionally, it also has essays on production and the news process. It is easily the first of a kind volume available within an Indian context. The volume illustrates how TV news reporting differs from the print, the importance of radio, the specific experiences in reporting business, crime, political, war stories. It also talks about the advantages of using the media for social marketing and many more engaging examples.
Author: Surbhi Dahiya
Publisher: Oxford University Press, USA
ISBN: 9780190132620
Category : Journalism
Languages : en
Pages : 0
Get Book Here
Book Description
Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.
Author: Adrian Athique
Publisher: Oxford University Press
ISBN: 0199091781
Category : Political Science
Languages : en
Pages : 507
Get Book Here
Book Description
The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms. Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India’s distinct regions, cultures, and human networks. Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India’s media economy.
Author: Rajeer Bhatnagar
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 376
Get Book Here
Book Description
