The Impact of Product's Packaging Color on Customers' Buying Preferences Under Time Pressure PDF Download
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Author: Saad Javed
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This research aims to test whether product's packaging color influences customers' purchasing preferences or not and does time pressure moderates this relationship? It studied the importance of color in determining customers' buying preferences when they have limited time to do shopping. This study revealed that buying preference of a customer is relatively more dependent on the color scheme than on time constraint. However, time pressure was an important moderating factor which influenced the effect of packaging colors on customers' purchasing preferences. This study emphasized that companies cannot afford to ignore the significance of time constraints and color scheme of the products on customers' buying behavior.
Author: Saad Javed
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
This research aims to test whether product's packaging color influences customers' purchasing preferences or not and does time pressure moderates this relationship? It studied the importance of color in determining customers' buying preferences when they have limited time to do shopping. This study revealed that buying preference of a customer is relatively more dependent on the color scheme than on time constraint. However, time pressure was an important moderating factor which influenced the effect of packaging colors on customers' purchasing preferences. This study emphasized that companies cannot afford to ignore the significance of time constraints and color scheme of the products on customers' buying behavior.
Author: Satyajit Chakrabarti
Publisher: CRC Press
ISBN: 1000929345
Category : Computers
Languages : en
Pages : 822
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Book Description
IRTM 2023 We live in an inter-connected world. In the era of Industry 5.0, technology is getting embedded more and more in the way ‘we learn, live, work and play’. This progression is accelerating at a pace never seen before. Inter disciplinary and collaborative research across disciplines within the Technology domain and Management domain, and across the Technology — Management interface is opening up exciting new possibilities for solving problems whose solutions are beyond the scope of a single discipline, domain or practice, and helping to create a brave, new world. We are living in an incredible time of change. Our effort to hold such an interdisciplinary conference, in the virtual mode, apparently resonated across the academic community, as was evident from the huge response that the first ever conference on “Interdisciplinary Research in Technology and Management”, (IRTM) held in February 2021 had received from participants across many countries. This has encouraged the organizers to hold the next edition of the conference physically in Kolkata on a larger scale in the online mode. The pandemic unleashed by Covid 19 in the last two years has shaken the socio-economic foundations of countries and societies to a point where the world cannot be the same as before the pandemic. It has re-focused the world’s attention on the priority of healthcare, and healthcare infrastructure and its innovative management. Inevitably, questions have again been raised more vehemently on what kind of a world we want to live in. Environmental concerns are being pursued with renewed vigour, The urgency of developing new, robust infrastructure relevant for the new world is gaining wider consensus. By 2030, as reports suggest, cyber – physical systems, internet of things and wearable technology will be everywhere and in everything, renewable energy will power the world, and digital entertainment will take centre stage among other developments. The third edition of the conference on “Interdisciplinary Research in Technology and Management” attempts to spotlight the above concerns. The number of tracks on which papers are invited from scholars, researchers, consultants and practitioners to share their interdisciplinary research and consultative work has been enlarged. As before, the papers will be peer reviewed and authors of the selected papers will be invited to present their papers in the IRTM conference. The presentation of papers will be interspersed with Keynote Talks by eminent experts on the theme of the conference or individual domains.
Author: V. Suma
Publisher: Springer Nature
ISBN: 9819916240
Category : Technology & Engineering
Languages : en
Pages : 876
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Book Description
This book presents selected papers from the 7th International Conference on Inventive Systems and Control (ICISC 2023), held on January 30–31, 2023, at JCT College of Engineering and Technology, Coimbatore, India. The conference proceedings of ICISC 2023 include an analysis of the class of intelligent systems and control techniques that utilizes various artificial intelligence technologies, where there are no mathematical models and system available to make them remain controlled. Inspired by various existing intelligent techniques, the primary goal of ICISC 2023 proceedings is to present the emerging innovative models to tackle the challenges faced by the existing computing and communication technologies.
Author: Samik Shome
Publisher: Allied Publishers
ISBN: 939095147X
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
This volume contains 27 papers in all. The papers included in this volume provide various facets of the management perspectives in the field of human resources, corporate governance, sustainability, entrepreneurship and gig economy, among others. Admittedly, in a multi-author book such as this, a divergence of topics and issues as well as views on a given topic or issue is inevitable. The book encompasses in its fold a wide range of business and policy issues in the Indian setup. Further, in view of the fact that the various papers included in the present volume are authored by researchers with diverse interests and backgrounds, it is not surprising that each paper may look unique even in terms of its structure of presentation, too. In such a situation, the editor’s dilemma should not be difficult to imagine for the reader. As editors of this volume, therefore, we deliberately preferred to keep the author’s style, arguments or conclusions, intact. In more precise terms, the papers included in this volume are largely in their original form and content. Although we, not being completely oblivious of our editorial responsibilities, have attempted some cosmetic aesthetics here and there in respect of some papers.
Author: Alma Maria Jennifer Gutierrez
Publisher: Springer Nature
ISBN: 3030633357
Category : Technology & Engineering
Languages : en
Pages : 406
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Book Description
This book presents the proceedings of the Joint Conference of the Asian Council on Ergonomics and Design and Southeast Asian Network of Ergonomics Societies (ACED SEANES), held on December 2-4, 2020. By highlighting the latest theories and models, as well as cutting-edge technologies and applications, and by combining findings from a range of disciplines including engineering, design, robotics, healthcare, management, computer science, human biology and behavioral science, it provides researchers and practitioners alike with a comprehensive, timely guide on human factors and ergonomics. It also offers an excellent source of innovative ideas to stimulate future discussions and developments aimed at applying knowledge and techniques to optimize system performance, while at the same time promoting the health, safety and wellbeing of individuals. The proceedings include papers from researchers and practitioners, scientists and physicians, institutional leaders, managers and policy makers that contribute to constructing the Human Factors and Ergonomics approach across a variety of methodologies, domains and productive sectors.
Author: Nawaz Ahmad
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So packaging performs an important role in marketing and encouraging or even sometimes discouraging the consumer from buying a product, especially at the point of sale or at the time when a consumer is choosing from among different brands of similar products type. This could be treated as one of the most important factor influencing a consumer's purchase decision. This study was conducted keeping in view the importance of product packaging and the great impact it can make on the purchase decision, after studying different aspects and components of packaging. It was found that the colors of packaging is the most important and significant feature at 1%, followed by a picture or image of the purchasing which is significant at 10%.
Author: Vickie Lynn VanHurley
Publisher:
ISBN:
Category : Advertising, Point-of-sale
Languages : en
Pages : 356
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Book Description
Author: Adam Muhammad Amir
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659660443
Category :
Languages : en
Pages : 100
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Book Description
This research paper examines the impact of packaging elements on consumer buying behavior. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behavior. Packaging has now changed its traditional role of protecting the product to communicate a complete message about the product, to get the consumer attention on retail stores and to provide convenience for consumers to use the product (Rundh, 2013). It is important for firms, marketers and packaging designers to know how packaging influences consumers' purchase decisions. In order to know the impact of packaging on consumers the study was carried out to find the relationship between packaging elements and consumer buying behavior. The packaging elements were further divided into visual elements and verbal elements. Visual elements included packaging color, packaging design, packaging material, packaging size and packaging graphics. Verbal elements included nutritional information, product information and country-of-origin.
Author: Mahera Mazhar
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
The objective of this study is to determine role of packaging on consumer's buying behavior. The purpose of this research is to examine the essential factors, which are driving then success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purpose SPSS software has been used. In this study samples of 300 respondents has been collected and tested the reliability of the model. According to the finding of the research study, it has been observed that the packaging is the most important factor. It is further concluded that the packaging elements like its color, Packaging material, Design of Wrapper and innovation are more important factors when consumers making any buying decision. Finally it has also been concluded that the Packaging is one of the most important and powerful factor, which influences consumer's purchase decision.
Author: Huda Khan
Publisher: Taylor & Francis
ISBN: 1000637689
Category : Design
Languages : en
Pages : 141
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Book Description
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
