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Author: Robyn Waters
Publisher: Penguin
ISBN: 9781591841364
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.
Author: Robyn Waters
Publisher: Penguin
ISBN: 9781591841364
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.
Author: Elaine Cardenas
Publisher: Lexington Books
ISBN: 9780739114773
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
"[This book] is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorman, have divided the essays into four groups: myth and space, myth and body, myth and discourse, and myth as vehicle. An introduction by the editors places the study of the Hummer in a cultural context." -- from cover, page 4.
Author: Robyn Waters
Publisher: Penguin
ISBN: 1440627274
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA. When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was "in" and what was "out." Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank. In today’s marketplace the "next big thing" has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what’s important…to them. Today a cookie cutter approach no longer works. Waters explains that for every trend there’s an equally valid countertrend. In The Hummer and the Mini, Waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. There are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. You can thrive by selling huge cars (the Hummer) or tiny ones (the Mini). You can turn something old into something new and desirable (the Vespa) or turn a commodity into a luxury (In-and-Out Burgers at the Oscars). You can even customize a product designed for the masses (personalized postage stamps) or sell less as more (Minute Clinics). Through lively tales of influential trends and countertrends, The Hummer and the Mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas.
Author: Michael Green
Publisher:
ISBN: 9781610590426
Category : Hummer trucks
Languages : en
Pages : 100
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Book Description
Author: Robyn Waters
Publisher: Penguin
ISBN: 1101010886
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
According to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve. The Trendmaster’s Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. It’s a quick read that packs a lot of insight between "A is for antennae" and "Z is for Zen." Anyone can use the tools in The Trendmaster’s Guide to become more aware of the world around them. Even if you weren’t born with a trendspotting bone in your body, you don’t have to be a follower forever. No one these days can afford to just be catching on when others are already moving on. Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If you’ve ever witnessed a trend unfolding and said to yourself, "I should have seen this coming," there’s hope. You too can become a trendmaster.
Author: Tere Stouffer
Publisher: Simon and Schuster
ISBN: 1440550115
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Create a foolproof budget that's right for you! Everyone wants a simple and practical way to manage their money, but with countless financial planners, budgeting articles, and websites available, it's not always easy to figure out where to start. Filled with only the most essential information on budgeting, this book shows you how to build a financial plan that not only meets your needs, but helps you stay on track. From prioritizing goals and listing expenses to saving regularly and planning for future finances, this book guides you through all the important steps of budgeting with realistic advice. You'll be able to create a visual portrait of your finances as well as learn how to manage your spending, stay out of debt, and build for the future. This book also includes a resource guide for free and up-to-date web tools that make the process as easy and comprehensive as possible. With The Only Budgeting Book You'll Ever Need, you will finally be able to find peace of mind knowing that you can create a realistic budget that works for your financial situation and goals.
Author: Tere Stouffer
Publisher: Simon and Schuster
ISBN: 1605502111
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
When you work, take care of a family, and maintain a home, you need practical ways to make every dollar count. The Everything Budgeting Book, 2nd Edition can help you use your money wisely today and prepare for the future at the same time! This step-by-step guide will help you to: Assess and improve your spending patterns Find ways to save on everyday expenses Use worksheets to keep your finances in order Prepare for unexpected events and plan for the future Whether you're saving for a house, a child's education, or a new car, this essential guide can help you meet your financial goals. Before long, you will be able to balance your checkbook, avoid pre-payday panic, and still have money for the things you really want. So embrace your budget-and start enjoying the wealth you never knew you had!
Author: Scott Richard Lord
Publisher: FriesenPress
ISBN: 1460249119
Category : Fiction
Languages : en
Pages : 263
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Book Description
Tom Tresh is a small-time Los Angeles attorney always looking for a big score. Divorced and broke, with an ex-wife and a seven year old son to support, Tom has spent his career trying to walk the line between defending his criminal clients and becoming involved in their crimes. So when his old friend Charlie asks him to help broker a deal for a mysterious new computer program and promises him a huge payday for his services, Tom is willing to turn a blind eye to the details. Big mistake. Two of the people involved in the theft are found gruesomely slaughtered in a vacant lot. It’s a warning. If Tom doesn’t return the program, a “Logic Bomb” capable of destroying the world’s vital computer systems, then all Tom has -- his family, his friends, his life -- will be brutally exterminated. Tom’s frantic fight to unravel the conspiracy erupts into an all-out war waged in court and in the street against a cartel of corporate thugs, Chinese spies, domestic terrorists, and the U.S. government. Tom recruits an army of his own, led by the head of a murderous LA gang, a beautiful and deadly former cop, and a mysterious genius hacker. As Tom’s team races towards a fierce and violent showdown, no one can be trusted and everything is at stake. In The Logic Bomb, veteran Los Angeles attorney Scott Richard Lord has crafted a riveting novel as fresh as tomorrow’s Internet headlines. Populated with vividly compelling and original characters, sprawling across indelible Left Coast landmarks, the story is filled with the incredible but true details of the secret machinery behind the cyber war being fought everywhere today.
Author: John Grisham
Publisher: Vintage
ISBN: 0385536887
Category : Fiction
Languages : en
Pages : 322
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Book Description
#1 NEW YORK TIMES BESTSELLER • “The Racketeer is guilty of only one thing: keeping us engaged until the very last page.”—USA Today • In the history of the United States, only four active federal judges have been murdered. Judge Raymond Fawcett has just become number five. His body is found in his remote lakeside cabin. There is no sign of forced entry or struggle. Just two dead bodies: Judge Fawcett and his young secretary. And one large, state-of-the-art, extremely secure safe, opened and emptied. One man, a former attorney, knows who killed Judge Fawcett, and why. But that man, Malcolm Bannister, is currently residing in the Federal Prison Camp near Frostburg, Maryland. Though serving time, Malcolm has an ace up his sleeve. He has information the FBI would love to know. Malcolm would love to tell them. But everything has a price—and the man known as the Racketeer wasn’t born yesterday. Don’t miss John Grisham’s new book, THE EXCHANGE: AFTER THE FIRM!
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 104
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Book Description
