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Author: Robyn Waters
Publisher: Penguin
ISBN: 9781591841364
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.
Author: Robyn Waters
Publisher: Penguin
ISBN: 9781591841364
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.
Author: Robyn Waters
Publisher: Penguin
ISBN: 1440627274
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA. When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was "in" and what was "out." Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank. In today’s marketplace the "next big thing" has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what’s important…to them. Today a cookie cutter approach no longer works. Waters explains that for every trend there’s an equally valid countertrend. In The Hummer and the Mini, Waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. There are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. You can thrive by selling huge cars (the Hummer) or tiny ones (the Mini). You can turn something old into something new and desirable (the Vespa) or turn a commodity into a luxury (In-and-Out Burgers at the Oscars). You can even customize a product designed for the masses (personalized postage stamps) or sell less as more (Minute Clinics). Through lively tales of influential trends and countertrends, The Hummer and the Mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas.
Author: Elaine Cardenas
Publisher: Lexington Books
ISBN: 9780739114773
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
"[This book] is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorman, have divided the essays into four groups: myth and space, myth and body, myth and discourse, and myth as vehicle. An introduction by the editors places the study of the Hummer in a cultural context." -- from cover, page 4.
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ISBN:
Category : Military art and science
Languages : en
Pages : 104
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Book Description
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 1198
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Book Description
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Publisher: Jeffrey Frank Jones
ISBN:
Category :
Languages : en
Pages :
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Book Description
Over 12,000 total pages! Just a SAMPLE of included public domain U.S Army, Marine Corps (USMC) and Air Force Technical Manuals: TECHNICAL MANUAL TRUCK, UTILITY: CARGO/TROOP CARRIER, 1-1/4 TON, 4X4, M998 1090 pages - TECHNICAL MANUAL ENGINE, DIESEL: DDA MODEL 6.2 LITER 266 pages - HAND RECEIPT TRUCK, UTILITY: CARGO/TROOP CARRIER, 1-1/4 TON, 4X4, 20 pages - OPERATOR?S MANUAL TRUCK, UTILITY: CARGO/TROOP CARRIER, 1-1/4 TON, 4X4, M998 403 pages - TECHNICAL MANUAL ENGINE, DIESEL: DDA MODEL 6.2 LITER 133 pages - TECHNICAL MANUAL TRANSPORTABILITY GUIDANCE M998 SERIES 44 pages - TECHNICAL MANUAL UNIT MAINTENANCE M998, M1038, M966, M1045, M1046, M1025, M1026, M1043, M1043A2, M1045A1, M966A1, M1097A2, M1038A1, M998A1, M1043A1, M1044, M1044A1, M996A1 1151 pages - TECHNICAL MANUAL Volume No. 1 883 pages - TECHNICAL MANUAL Volume No. 2 944 pages - TECHNICAL MANUAL ELECTRIC ENVIRONMENTAL SYSTEM 353 pages - TECHNICAL MANUAL TRAILER, CARGO: 2040 POUNDS, 2-WHEEL M1101 319 pages - TECHNICAL MANUAL VOLUME NO. 2 969 pages - TECHNICAL MANUAL VOLUME NO. 1 908 pages OPERATOR?S MANUAL TRUCK, UTlUTk S250 SHELTER CARRIER, 4X4, Ml 113 286 pages - TECHNICAL MANUAL TRUCK, UTILITY: 5250 SHELTER CARRIER, 4X4, Ml 113 Volume No. 2 1276 pages - TECHNICAL MANUAL TRUCK, UTILITY: 5250 SHELTER CARRIER, 4X4, Ml 113 Volume No. 1 1206 pages - TECHNICAL MANUAL 4X4, Ml 113 879 pages LUBRICATION ORDER 1-1/4-TON, 4X4, M998, M1038, M966, M1036, M1045, M1046, M1025, M1026, M1043, M1044, M1037, M1042, M996, M997, M1035 14 pages.
Author: Carrie Collins
Publisher: Carrie Collins
ISBN:
Category : Fiction
Languages : en
Pages : 242
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Book Description
The last thing Kristen Carleo expected when she left work was for the building to explode. That is, until she found out her no-good brother claimed she owned the building and now owes over a half million dollars to people he’d swindled. With only a few months to raise the money, Kristen is doing all she can to stay out of jail and hide from the people after her. Wasting time on men isn’t on her schedule. Wondering why he can’t catch the eye of Kristen, Martino Mancini finally gets his chance when he’s called in for a rescue of a delicate nature. He’s puzzled though because the closer they seem to get, the further away she pulls. Blaze knows she’s hiding something, but he doesn’t know what. All he wants is to help her, all she wants is to protect those she loves. Sparks fly, flames rage, can their relationship stand the heat?
Author: Clay Reynolds
Publisher: Baen Books
ISBN: 1625795270
Category : Fiction
Languages : en
Pages : 268
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Book Description
Southwestern Encounters with the Strange and Poignant Moving, quirky, strange, revealing, and terrifying encounters with total strangers, average people going about their day-to-day lives, but taking time to reveal their unique experiences. Often funny, sometimes sad, always poignant, their voices reveal both the comedy and tragedy of life, and expose the unique humanity behind the anonymous faces of the ordinary person. At the publisher's request, this title is sold without DRM (Digital Rights Management).
Author: Michael Green
Publisher:
ISBN: 9781610590426
Category : Hummer trucks
Languages : en
Pages : 100
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Book Description
Author: Laura Fenton
Publisher: Gibbs Smith
ISBN: 1423652541
Category : House & Home
Languages : en
Pages : 430
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Book Description
A comprehensive guide to small-space secrets and real-life solutions for living in 1,200 square feet or less. The Little Book of Living Small shows readers how to make the most of limited square footage—with grace and style—and serves as the cheerleader readers need to help themselves feel satisfied and proud of their choice to live with less. In addition to exploring both the motivation behind choosing to live in a small space, as well as the practical, everyday advice for managing a tight footprint, The Little Book of Living Small also includes case studies: 12 style-savvy, small-space dwellers open their doors and share their design secrets. Author Laura Fenton covers a range of homes including studio apartments, one- and two-bedroom houses, a tiny house, a co-living space, and even whole houses. Stylistically these homes range from urban, rural, minimalist, and country, with the unifying thread that they are all real homes of less than 1,200 square feet that offer clever solutions that readers can use in their own homes. Laura Fenton is the lifestyle director at Parents magazine. With more than fifteen years of experience, her work has appeared in major publications including Better Homes & Gardens, Country Living, Good Housekeeping, and on leading home websites including Remodelista.com, HGTV.com, ElleDecor.com, HouseBeautiful.com, Refinery29, and elsewhere. Through her writing she has explored the topic of living small for more than a decade. She lives small with her husband, a photographer, and their son in Jackson Heights, Queens, in New York.
