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Author: Robyn Waters
Publisher: Penguin
ISBN: 9781591841364
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.
Author: Robyn Waters
Publisher: Penguin
ISBN: 9781591841364
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.
Author: Robyn Waters
Publisher:
ISBN: 9781436295437
Category : Consumer behavior
Languages : en
Pages : 222
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Book Description
Author: Robyn Waters
Publisher: Penguin
ISBN: 1440627274
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA. When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was "in" and what was "out." Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank. In today’s marketplace the "next big thing" has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what’s important…to them. Today a cookie cutter approach no longer works. Waters explains that for every trend there’s an equally valid countertrend. In The Hummer and the Mini, Waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. There are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. You can thrive by selling huge cars (the Hummer) or tiny ones (the Mini). You can turn something old into something new and desirable (the Vespa) or turn a commodity into a luxury (In-and-Out Burgers at the Oscars). You can even customize a product designed for the masses (personalized postage stamps) or sell less as more (Minute Clinics). Through lively tales of influential trends and countertrends, The Hummer and the Mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas.
Author: Laura Fenton
Publisher: Gibbs Smith
ISBN: 1423652541
Category : House & Home
Languages : en
Pages : 381
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Book Description
A comprehensive guide to small-space secrets and real-life solutions for living in 1,200 square feet or less. The Little Book of Living Small shows readers how to make the most of limited square footage—with grace and style—and serves as the cheerleader readers need to help themselves feel satisfied and proud of their choice to live with less. In addition to exploring both the motivation behind choosing to live in a small space, as well as the practical, everyday advice for managing a tight footprint, The Little Book of Living Small also includes case studies: 12 style-savvy, small-space dwellers open their doors and share their design secrets. Author Laura Fenton covers a range of homes including studio apartments, one- and two-bedroom houses, a tiny house, a co-living space, and even whole houses. Stylistically these homes range from urban, rural, minimalist, and country, with the unifying thread that they are all real homes of less than 1,200 square feet that offer clever solutions that readers can use in their own homes. Laura Fenton is the lifestyle director at Parents magazine. With more than fifteen years of experience, her work has appeared in major publications including Better Homes & Gardens, Country Living, Good Housekeeping, and on leading home websites including Remodelista.com, HGTV.com, ElleDecor.com, HouseBeautiful.com, Refinery29, and elsewhere. Through her writing she has explored the topic of living small for more than a decade. She lives small with her husband, a photographer, and their son in Jackson Heights, Queens, in New York.
Author: Susan Morrison
Publisher: Timber Press
ISBN: 160469839X
Category : Gardening
Languages : en
Pages : 225
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Book Description
“Big ideas for your small garden.” —Garden Design When it comes to gardens, bigger isn’t always better, and The Less Is More Garden shows you how to take advantage of every square foot of space. Designer Susan Morrison offers savvy tips to match your landscape to your lifestyle, draws on years of experience to recommend smart plants with seasonal interest, and suggests hardscape materials to personalize your space. Inspiring photographs highlight a variety of inspiring small-space designs from around the country. With The Less Is More Garden, you’ll see how limited space can mean unlimited opportunities for gorgeous garden design.
Author: Elaine Cardenas
Publisher: Lexington Books
ISBN: 9780739114773
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
"[This book] is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorman, have divided the essays into four groups: myth and space, myth and body, myth and discourse, and myth as vehicle. An introduction by the editors places the study of the Hummer in a cultural context." -- from cover, page 4.
Author: Robyn Waters
Publisher: Penguin
ISBN: 1101010886
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
According to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else. She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve. The Trendmaster’s Guide features her favorite tips and examples for understanding and anticipating trends. Every letter from A to Z offers an insight to help readers navigate the unknown and prepare for whatever their costomers want next. It’s a quick read that packs a lot of insight between "A is for antennae" and "Z is for Zen." Anyone can use the tools in The Trendmaster’s Guide to become more aware of the world around them. Even if you weren’t born with a trendspotting bone in your body, you don’t have to be a follower forever. No one these days can afford to just be catching on when others are already moving on. Waters stresses that recognizing and reacting to trends is a learned skill, and it can be acquired without spending time in the streets of Milan or the high schools of Orange County. If you’ve ever witnessed a trend unfolding and said to yourself, "I should have seen this coming," there’s hope. You too can become a trendmaster.
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 666
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Book Description
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 636
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Book Description
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 1198
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Book Description
