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Author: Hans Hedin
Publisher: John Wiley & Sons
ISBN: 1119961629
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs. From the Inside Flap Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets. What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right? Get an insider's look at how some of the world's most respected international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors. Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices.
Author: Hans Hedin
Publisher: John Wiley & Sons
ISBN: 1119961629
Category : Business & Economics
Languages : en
Pages : 218
Get Book Here
Book Description
Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs. From the Inside Flap Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets. What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right? Get an insider's look at how some of the world's most respected international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors. Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices.
Author: Hans Hedin
Publisher: John Wiley & Sons
ISBN: 1118923626
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. • Full of best practice advice from hundreds of real-life international case studies • Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data • Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
Author: Hans Hedin
Publisher:
ISBN:
Category : Business intelligence
Languages : en
Pages :
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Book Description
Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 536
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Book Description
The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.
Author: Marcin Wardaszko
Publisher: Springer Nature
ISBN: 3030721329
Category : Computers
Languages : en
Pages : 469
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Book Description
This book constitutes revised selected papers from the 50th International Simulation and Gaming Association Conference, ISAGA 2019, which took place in Warsaw, Poland, during August 26–30, 2019.The 38 papers presented in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections named: simulation gaming in the science space; simulation gaming design and implementation; simulation games for current challenges; simulation games and gamification; and board perspective on simulation gaming.
Author: Clinton Aigbavboa
Publisher: Springer Nature
ISBN: 3031224345
Category : Technology & Engineering
Languages : en
Pages : 817
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Book Description
This book gathers papers from the 12th Construction Industry Development Board (CIDB) Postgraduate Research Conference, which was held at the International Convention Centre, East London, Eastern Cape, South Africa, from July 10 to 12, 2022. The conference directly addresses the objectives of SDG9: “Building resilient infrastructure, promoting inclusive and sustainable industrialization and fostering innovation”. Moreover, the conference is designed to promote capacity development and transformation within the built-environment space by providing an all-inclusive platform to established and emerging researchers to discuss the recent advancements needed to move the industry forward.
Author: India. Directorate of Economics and Statistics
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 80
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Book Description
Author: Robert Dover
Publisher: Edward Elgar Publishing
ISBN: 1800378807
Category : Political Science
Languages : en
Pages : 247
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Book Description
This Research Agenda explores the academic field of intelligence studies and how it is developing into an increasingly international and diverse area of study.
Author: H. Aghazadeh
Publisher: Springer
ISBN: 1137379324
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Author: Avner Barnea
Publisher: Rowman & Littlefield
ISBN: 1793619891
Category : Political Science
Languages : en
Pages : 233
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Book Description
The disciplines of strategic intelligence at the governmental level and competitive business intelligence constitute accepted methods of decision-supporting to prevent mistakes and strategic surprise. This research discovered that many researchers in the intelligence field feel that intelligence methodology in both contexts has reached a “glass ceiling.” Thus far, research has focused separately on national intelligence and intelligence in business, without any attempt to benchmark from one field to the other. This book shows that it is possible to use experience gained in the business field to improve intelligence practices in national security, and vice versa through mutual learning. The book’s main innovation is its proposition that mutual learning can be employed in the context of a model distinguishes between concentrated and diffused surprises to provide a breakthrough in the intelligence field, thereby facilitating better prediction of the surprise development. We Never Expected That: A Comparative Study of Failures in National and Business Intelligence focuses on a comparison between how states, through their intelligence organizations, cope with strategic surprises and how business organizations deal with unexpected movement in their field. Based on this comparison, the author proposes a new model which can better address the challenge of avoiding strategic surprises. This book can contribute significantly to the study of intelligence, which will become more influential in the coming years.
