The Guide to Successful Destination Management PDF Download
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Author: Pat Schaumann
Publisher: John Wiley & Sons
ISBN: 0471226254
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
* The first complete book on the subject of destination management. * Authored by the leading association of destination managers. * Includes the Association of Destination Management Executives (ADME)'s Accepted Practices and Guidelines.
Author: Pat Schaumann
Publisher: John Wiley & Sons
ISBN: 0471226254
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
* The first complete book on the subject of destination management. * Authored by the leading association of destination managers. * Includes the Association of Destination Management Executives (ADME)'s Accepted Practices and Guidelines.
Author: Bill Baker
Publisher: Destination Branding Book
ISBN: 9780979707605
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Author: World Tourism Organization
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1804558907
Category : Travel
Languages : en
Pages : 335
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Book Description
Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.
Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author: Larry Dwyer
Publisher: Springer
ISBN: 3319422464
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
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Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author: Samuel deBlanc Goldblatt
Publisher: John Wiley & Sons
ISBN: 0470640103
Category : Business & Economics
Languages : en
Pages : 657
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Book Description
While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better. The book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education. This book broadly explores sustainable management in the hospitality, tourism, conference and exhibition, and meeting and event industries, as well as countless smaller industries that include arts and music festivals and tour operators. Readers who are studying in, working in, or even just interested in these industries will reap innumerable benefits from the exciting journey ahead of them in The Complete Guide to Greener Meetings and Events.
Author: Manuel Rodríguez-Díaz
Publisher: MDPI
ISBN: 3039214713
Category : Business & Economics
Languages : en
Pages : 122
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Book Description
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.
Author: Nigel Morgan
Publisher: Routledge
ISBN: 1136411097
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
