The Golden Age of Advertising-- the 50s PDF Download
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Author: Jim Heimann
Publisher:
ISBN: 9783822840900
Category : Design
Languages : en
Pages : 0
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Book Description
Following World War Two, American consumers were bombarded by an ever-increasing amount of advertising for a vast array of new products. This book looks at the unabashed consumerism of the 1950s, examining the adverts which reflected the affluent and dynamic lives of Americans in this decade.
Author: Jim Heimann
Publisher:
ISBN: 9783822840900
Category : Design
Languages : en
Pages : 0
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Book Description
Following World War Two, American consumers were bombarded by an ever-increasing amount of advertising for a vast array of new products. This book looks at the unabashed consumerism of the 1950s, examining the adverts which reflected the affluent and dynamic lives of Americans in this decade.
Author: Jim Heimann
Publisher: Taschen America Llc
ISBN: 9783822840900
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen.
Author: Steven Heller
Publisher: Taschen America Llc
ISBN: 9783822850817
Category : Art
Languages : en
Pages : 351
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Book Description
Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.
Author: Miles Beller
Publisher: Chronicle Books (CA)
ISBN: 9780811808286
Category : Social Science
Languages : en
Pages : 95
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Book Description
Author: Jim Heimann
Publisher:
ISBN: 9780760780794
Category : Advertising
Languages : en
Pages : 352
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Book Description
Author: Kathryn Fuller-Seeley
Publisher: Univ of California Press
ISBN: 0520295048
Category : Biography & Autobiography
Languages : en
Pages : 388
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Book Description
"Jack Benny became one of the most influential entertainers of the 20th century--by being the top radio comedian, when the comics ruled radio, and radio was the most powerful and pervasive mass medium in the US. In 23 years of weekly radio broadcasts, by aiming all the insults at himself, Benny created Jack, the self-deprecating "Fall Guy" character. He indelibly shaped American humor as a space to enjoy the equal opportunities of easy camaraderie with his cast mates, and equal ego deflation. Benny was the master of comic timing, knowing just when to use silence to create suspense or to have a character leap into the dialogue to puncture Jack's pretentions. Jack Benny was also a canny entrepreneur, becoming one of the pioneering "showrunners" combining producer, writer and performer into one job. His modern style of radio humor eschewed stale jokes in favor informal repartee with comic hecklers like his valet Rochester (played by Eddie Anderson) and Mary Livingstone his offstage wife. These quirky characters bouncing off each other in humorous situations created the situation comedy. In this career study, we learn how Jack Benny found ingenious ways to sell his sponsors' products in comic commercials beloved by listeners, and how he dealt with the challenges of race relations, rigid gender ideals and an insurgent new media industry (TV). Jack Benny created classic comedy for a rapidly changing American culture, providing laughter that buoyed radio listeners from 1932's depths of the Great Depression, through World War II to the mid-1950s"--Provided by publisher.
Author: John Wade
Publisher: Pen and Sword History
ISBN: 9781526729255
Category : Literary Collections
Languages : en
Pages : 0
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Book Description
John Wade grew up in the 1950s, a decade that has since been dubbed the 'golden age of science fiction'. It was a wonderful decade for science fiction, but not so great for young fans. With early television broadcasts being advertised for the first time as 'unsuitable for children' and the inescapable barrier of the 'X' certificate in the cinema barring anyone under the age of sixteen, the author had only the radio to fall back on - and that turned out to be more fertile for the budding SF fan than might otherwise have been thought. Which is probably why, as he grew older, rediscovering those old TV broadcasts and films that had been out of bounds when he was a kid took on a lure that soon became an obsession.For him, the super-accuracy and amazing technical quality of today's science fiction films pale into insignificance beside the radio, early TV and B-picture films about people who built rockets in their back gardens and flew them to lost planets, or tales of aliens who wanted to take over, if not our entire world, then at least our bodies. This book is a personal account of John Wade's fascination with the genre across all the entertainment media in which it appeared - the sort of stuff he revelled in as a young boy - and still enjoys today.
Author: Thomas Hatsis
Publisher: Simon and Schuster
ISBN: 1644112574
Category : Body, Mind & Spirit
Languages : en
Pages : 443
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Book Description
• Explores the different groups--from research labs to the military--who were seeking how best to utilize LSD and other promising psychedelics like mescaline • Reintroduces forgotten scientists like Robert Hyde and Rosalind Heywood • Looks at the CIA’s notorious top-secret mind-control program MKUltra • Reveals how intellectuals, philosophers, artists, and mystics of the 1950s used LSD to bring ancient rites into the modern ageExploring the initial stages of psychedelic study in Europe and America, Thomas Hatsis offers a full history of the psychedelic-fueled revolution in healing and consciousness expansion that blossomed in the 1950s--the first “golden age” of psychedelic research. Revealing LSD as a “wonder child” rather than Albert Hofmann’s infamous “problem child,” the author focuses on the extensive studies with LSD that took place in the ’50s. He explores the different groups--from research labs to the military to bohemian art circles--who were seeking how best to utilize LSD and other promising psychedelics like mescaline. Sharing the details of many primary source medical reports, the author examines how doctors saw LSD as a tool to gain access to the minds of schizophrenics and thus better understand the causes of mental illness.The author also looks at how the CIA believed LSD could be turned into a powerful mind-control weapon, including a full account of the notorious top-secret program MKUltra. Reintroducing forgotten scientists like Robert Hyde, the first American to take LSD, and parapsychologist Rosalind Heywood, who believed LSD and mescaline opened doors to mystical and psychic abilities, the author also discusses how the infl uences of Central American mushroom ceremonies and peyote rites crossbred with experimental Western mysticism during the 1950s, turning LSD from a possible madness mimicker or mind weapon into a sacramental medicine. Finally, he explores how philosophers, parapsychologists, and mystics sought to use LSD to usher in a new age of human awareness.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749448370
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author: David John Koenig
Publisher:
ISBN:
Category :
Languages : en
Pages : 428
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Book Description
COEURS NOIRS is a collection of FILM NOIR newsprint ads from the 1940's & 1950's. Over 400 films are presented here, pulled from newspapers from all over the United States and Canada. This book is for lovers of classic motion pictures, art, graphic design and most importantly the celluloid style known as FILM NOIR! Beautiful cover art by artist John Harbourne.
