The Future of the Mass Audience PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Future of the Mass Audience PDF full book. Access full book title The Future of the Mass Audience by W. Russell Neuman. Download full books in PDF and EPUB format.
Author: W. Russell Neuman
Publisher: Cambridge University Press
ISBN: 9780521424042
Category : Performing Arts
Languages : en
Pages : 224
Get Book Here
Book Description
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
Author: W. Russell Neuman
Publisher: Cambridge University Press
ISBN: 9780521424042
Category : Performing Arts
Languages : en
Pages : 224
Get Book Here
Book Description
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
Author: James Webster
Publisher: Routledge
ISBN: 1136685936
Category : Language Arts & Disciplines
Languages : en
Pages : 200
Get Book Here
Book Description
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category : Computers
Languages : en
Pages : 336
Get Book Here
Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author: Philip M. Napoli
Publisher: Columbia University Press
ISBN: 0231150350
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
Author: Denis McQuail
Publisher: SAGE Publications
ISBN: 1506339239
Category : Language Arts & Disciplines
Languages : en
Pages : 177
Get Book Here
Book Description
The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conflicts. In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience," as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies.
Author: Angharad N. Valdivia
Publisher: John Wiley & Sons
ISBN: 1405171952
Category : Social Science
Languages : en
Pages : 606
Get Book Here
Book Description
A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.
Author: Karen Ross
Publisher: McGraw-Hill Education (UK)
ISBN: 0335227635
Category : Social Science
Languages : en
Pages : 208
Get Book Here
Book Description
“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Author: Patrick Barwise
Publisher: SAGE
ISBN: 1849207208
Category : Language Arts & Disciplines
Languages : en
Pages : 221
Get Book Here
Book Description
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Author: Marie K. Shanahan
Publisher: Routledge
ISBN: 1351807056
Category : Language Arts & Disciplines
Languages : en
Pages : 138
Get Book Here
Book Description
Comments on digital news stories and on social media play an increasingly important role in public discourse as more citizens communicate through online networks. The reasons for eliminating comments on news stories are plentiful. Off-topic posts and toxic commentary have been shown to undermine legitimate news reporting. Yet the proliferation of digital communication technology has revolutionized the setting for democratic participation. The digital exchange of ideas and opinions is now a vital component of the democratic landscape. Marie K. Shanahan's book argues that public digital discourse is crucial component of modern democracy—one that journalists must stop treating with indifference or detachment—and for news organizations to use journalistic rigor and better design to add value to citizens’ comments above the social layer. Through original interviews, anecdotes, field observations and summaries of research literature, Shanahan explains the obstacles of digital discourse as well as its promises for journalists in the digital age.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher:
ISBN:
Category : Competition, International
Languages : en
Pages : 132
Get Book Here
Book Description
