Author: Mark Davison
Publisher: John Wiley & Sons
ISBN: 1118023668
Category : Medical
Languages : en
Pages : 432
Book Description
This book overviews and integrates the business and technical issues that pharmaceutical companies need to know in order to combat the major global problem of counterfeit medicines. In addition to discussion of the problems, the author Davison addresses analytical techniques scientists use to detect counterfeits and presents some possible solutions to the threat of counterfeit medical products. Coverage moves from basic overview of the problem, costs / risks to consumers (toxic products, mistrust of drug companies) and business (revenue loss, public trust), government oversight and regulation, authentication strategies (packaging, analytical techniques), product tracking and supply chain, and case studies from around the globe.
Pharmaceutical Anti-Counterfeiting
Author: Mark Davison
Publisher: John Wiley & Sons
ISBN: 1118023668
Category : Medical
Languages : en
Pages : 432
Book Description
This book overviews and integrates the business and technical issues that pharmaceutical companies need to know in order to combat the major global problem of counterfeit medicines. In addition to discussion of the problems, the author Davison addresses analytical techniques scientists use to detect counterfeits and presents some possible solutions to the threat of counterfeit medical products. Coverage moves from basic overview of the problem, costs / risks to consumers (toxic products, mistrust of drug companies) and business (revenue loss, public trust), government oversight and regulation, authentication strategies (packaging, analytical techniques), product tracking and supply chain, and case studies from around the globe.
Publisher: John Wiley & Sons
ISBN: 1118023668
Category : Medical
Languages : en
Pages : 432
Book Description
This book overviews and integrates the business and technical issues that pharmaceutical companies need to know in order to combat the major global problem of counterfeit medicines. In addition to discussion of the problems, the author Davison addresses analytical techniques scientists use to detect counterfeits and presents some possible solutions to the threat of counterfeit medical products. Coverage moves from basic overview of the problem, costs / risks to consumers (toxic products, mistrust of drug companies) and business (revenue loss, public trust), government oversight and regulation, authentication strategies (packaging, analytical techniques), product tracking and supply chain, and case studies from around the globe.
Convergence
Author: Defense Department
Publisher: Government Printing Office
ISBN: 9780160919237
Category : Business & Economics
Languages : en
Pages : 300
Book Description
The Center for Complex Operations (CCO) has produced this edited volume, Convergence: Illicit Networks and National Security in the Age of Globalization, that delves deeply into everything mentioned above and more. In a time when the threat is growing, this is a timely effort. CCO has gathered an impressive cadre of authors to illuminate the important aspects of transnational crime and other illicit networks. They describe the clear and present danger and the magnitude of the challenge of converging and connecting illicit networks; the ways and means used by transnational criminal networks and how illicit networks actually operate and interact; how the proliferation, convergence, and horizontal diversification of illicit networks challenge state sovereignty; and how different national and international organizations are fighting back. A deeper understanding of the problem will allow us to then develop a more comprehensive, more effective, and more enduring solution. Other related products: YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01071-4 Distinguishing Acts of War in Cyberspace: Assessment Criteria, Policy Considerations, and Response Implications can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01128-1 Confidence Building in Cyberspace: A Comparison of Territorial and Weapons-Based Regimes can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01139-7 Army Support of Military Cyberspace Operations: Joint Contexts and Global Escalation Implications can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01094-3 Legality in Cyberspace: An Adversary View can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01108-7 Cyberterrorism After Stuxnet can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01117-6 Fundamentals of War Gaming --Print Paperback format can be found here: https: //bookstore.gpo.gov/products/sku/008-046-00299-1 -- Print Hardcover format can be found here: https: //bookstore.gpo.gov/products/sku/008-046-00269-0 Policy Analysis in National Security Affairs: New Methods for a New Era can be found here: https: //bookstore.gpo.gov/products/sku/008-020-01561-0 Economic Security: Neglected Dimension of National Security --print paperback format can be found here: https: //bookstore.gpo.gov/products/sku/008-020-01617-9 --ePub format can be found here: https: //bookstore.gpo.gov/products/sku/999-000-44440-9 Other products produced by the U.S. Army, National Defense University can be found here: https: //bookstore.gpo.gov/agency/1078 Other products produced by the U.S. Army War College, Strategic Studies Institute can be found here: https: //bookstore.gpo.gov/agency/1609
Publisher: Government Printing Office
ISBN: 9780160919237
Category : Business & Economics
Languages : en
Pages : 300
Book Description
The Center for Complex Operations (CCO) has produced this edited volume, Convergence: Illicit Networks and National Security in the Age of Globalization, that delves deeply into everything mentioned above and more. In a time when the threat is growing, this is a timely effort. CCO has gathered an impressive cadre of authors to illuminate the important aspects of transnational crime and other illicit networks. They describe the clear and present danger and the magnitude of the challenge of converging and connecting illicit networks; the ways and means used by transnational criminal networks and how illicit networks actually operate and interact; how the proliferation, convergence, and horizontal diversification of illicit networks challenge state sovereignty; and how different national and international organizations are fighting back. A deeper understanding of the problem will allow us to then develop a more comprehensive, more effective, and more enduring solution. Other related products: YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01071-4 Distinguishing Acts of War in Cyberspace: Assessment Criteria, Policy Considerations, and Response Implications can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01128-1 Confidence Building in Cyberspace: A Comparison of Territorial and Weapons-Based Regimes can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01139-7 Army Support of Military Cyberspace Operations: Joint Contexts and Global Escalation Implications can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01094-3 Legality in Cyberspace: An Adversary View can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01108-7 Cyberterrorism After Stuxnet can be found here: https: //bookstore.gpo.gov/products/sku/008-000-01117-6 Fundamentals of War Gaming --Print Paperback format can be found here: https: //bookstore.gpo.gov/products/sku/008-046-00299-1 -- Print Hardcover format can be found here: https: //bookstore.gpo.gov/products/sku/008-046-00269-0 Policy Analysis in National Security Affairs: New Methods for a New Era can be found here: https: //bookstore.gpo.gov/products/sku/008-020-01561-0 Economic Security: Neglected Dimension of National Security --print paperback format can be found here: https: //bookstore.gpo.gov/products/sku/008-020-01617-9 --ePub format can be found here: https: //bookstore.gpo.gov/products/sku/999-000-44440-9 Other products produced by the U.S. Army, National Defense University can be found here: https: //bookstore.gpo.gov/agency/1078 Other products produced by the U.S. Army War College, Strategic Studies Institute can be found here: https: //bookstore.gpo.gov/agency/1609
Consumer Behavior
Author: Patricia Huddleston
Publisher: Business Expert Press
ISBN: 1606491687
Category : Business & Economics
Languages : en
Pages : 143
Book Description
Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America. This book details facts that could help any retailer or product manager including: women control over $20 trillion in consumer spending; they are better educated; they have more financial power; they have greater decision making abilities; and they have more mobility than any previous generation. Consumer Behavior: Women and Shopping provides a fascinating insight into women’s shopping habits and motivations—their many choices about when and where to shop. Retailers and business managers need to understand a woman’s needs and wants in order to attract and maintain their business.
Publisher: Business Expert Press
ISBN: 1606491687
Category : Business & Economics
Languages : en
Pages : 143
Book Description
Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America. This book details facts that could help any retailer or product manager including: women control over $20 trillion in consumer spending; they are better educated; they have more financial power; they have greater decision making abilities; and they have more mobility than any previous generation. Consumer Behavior: Women and Shopping provides a fascinating insight into women’s shopping habits and motivations—their many choices about when and where to shop. Retailers and business managers need to understand a woman’s needs and wants in order to attract and maintain their business.
Trademark Counterfeiting
Author: George W. Abbott
Publisher: Aspen Publishers
ISBN:
Category : Law
Languages : en
Pages : 796
Book Description
An insider's analysis on the law and enforcement of trademarks from developing an effective anticounterfeiting program to using customs enforcement to stop counterfeit goods from entering the marketplace to punishing counterfeiters in the courtroom. You'll find comprehensive coverage of trademark counterfeiting law written by legal and enforcement IACC members, from seasoned attorneys to corporate counsel. You'll also find all the tools you need to enforce your trademark. Coverage includes: expert analysis of the law of trademark protection the use of technology for security how to use investigators public relations issues custom enforcement agencies structure courtroom strategies and more You'll find practical discussions and comprehensive analysis on trademark counterfeiting brought together by a team of experience legal and enforcement experts to help you protect and enforce trademark rights-through federal and state criminal and civil laws, through the U.S. Customs Service, and through internal corporate procedures. This unique guide brings you up-to-date coverage of the laws And The procedures you must follow to prevent trademark counterfeiting. it is a one-stop resource of valuable practice aids at your fingertips. You'll also find analysis of case law and statutes, sample forms and documents, and other tools to save you research and drafting time. Always Current TRADEMARK COUNTERFEITING is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Publishers in writing.
Publisher: Aspen Publishers
ISBN:
Category : Law
Languages : en
Pages : 796
Book Description
An insider's analysis on the law and enforcement of trademarks from developing an effective anticounterfeiting program to using customs enforcement to stop counterfeit goods from entering the marketplace to punishing counterfeiters in the courtroom. You'll find comprehensive coverage of trademark counterfeiting law written by legal and enforcement IACC members, from seasoned attorneys to corporate counsel. You'll also find all the tools you need to enforce your trademark. Coverage includes: expert analysis of the law of trademark protection the use of technology for security how to use investigators public relations issues custom enforcement agencies structure courtroom strategies and more You'll find practical discussions and comprehensive analysis on trademark counterfeiting brought together by a team of experience legal and enforcement experts to help you protect and enforce trademark rights-through federal and state criminal and civil laws, through the U.S. Customs Service, and through internal corporate procedures. This unique guide brings you up-to-date coverage of the laws And The procedures you must follow to prevent trademark counterfeiting. it is a one-stop resource of valuable practice aids at your fingertips. You'll also find analysis of case law and statutes, sample forms and documents, and other tools to save you research and drafting time. Always Current TRADEMARK COUNTERFEITING is completely up-to-date. But to make sure you're always abreast of the latest legal developments, you will automatically receive -- risk-free with no obligation to purchase -- updates and/ or new editions. You will be billed separately at the then-current price. Upon receipt, you will have 30 days to purchase or return. Of course, you may cancel this automatic supplementation program at any time simply by notifying Aspen Publishers in writing.
Improving Import Food Safety
Author: Wayne Ellefson
Publisher: John Wiley & Sons
ISBN: 1118464273
Category : Technology & Engineering
Languages : en
Pages : 234
Book Description
Food safety has been a global concern for many years. While global sourcing of foods and ingredients provides great opportunity for variety and diversity of cultural products, there are significant risks. Programs that regulate food safety and quality in countries around the world vary in their scope and effectiveness, with many being underfunded. Rapidly developing countries may lack the expertise, laboratory resources for testing, and established inspection programs to adequately promote the safety of foods. Rather, these countries may be more focused on providing enough food for their citizens. Lack of documentation or traceability in the exporting country can further exacerbate the situation. Of course, safety problems in food imported from more developed countries also occur, and the source of food borne disease outbreaks are found regularly within the United States. Improving Import Food Safety gathers together vital information on the food safety programs of national governments, the food industry, and the testing industry. Chapters have been contributed by authors from the United States, Latin America, Europe, and Asia. Readers will learn about a variety of regulatory approaches to food safety at the federal and state levels in the United States, as well as in selected countries and within the food industry itself. They will also gain insights into the nature and source of safety problems, in addition to approaches to food safety around the world. The book is divided into three sections: Highlighting Key Issues: authors illustrate the millions of permutations for the origin of ingredients, discussing the difficulty if policing imports, providing a unique perspective on the economic situation in China and insight into development of support for small farm producers in Mexico. Legal and Regulatory Issues/Structures in the USA and Abroad: describes the legal and regulatory system in the European Union, the United States, and China, plus a chapter addressing global approaches to fraud. Potential Strategies to Improve Import Safety: presents strategies to deal with what are ultimately global issues, but on multiple levels. Perspectives are provided by authors from Industry, and industry trade association, academia, and a recently semi-retired, global ambassador or food safety. Readers will find this book noteworthy because of the diverse topics and perspectives offered on the challenges of keeping food safe in a global economy. Authors come from a variety of backgrounds, and each has provided a unique perspective on this critical topic. The volume is aimed at importers and exporters of food and ingredients; food microbiologists, food safety and QC/QA personnel; regulatory and legal personnel in food manufacturing companies; food policy makers and regulatory officials and facility and graduate students in food science.
Publisher: John Wiley & Sons
ISBN: 1118464273
Category : Technology & Engineering
Languages : en
Pages : 234
Book Description
Food safety has been a global concern for many years. While global sourcing of foods and ingredients provides great opportunity for variety and diversity of cultural products, there are significant risks. Programs that regulate food safety and quality in countries around the world vary in their scope and effectiveness, with many being underfunded. Rapidly developing countries may lack the expertise, laboratory resources for testing, and established inspection programs to adequately promote the safety of foods. Rather, these countries may be more focused on providing enough food for their citizens. Lack of documentation or traceability in the exporting country can further exacerbate the situation. Of course, safety problems in food imported from more developed countries also occur, and the source of food borne disease outbreaks are found regularly within the United States. Improving Import Food Safety gathers together vital information on the food safety programs of national governments, the food industry, and the testing industry. Chapters have been contributed by authors from the United States, Latin America, Europe, and Asia. Readers will learn about a variety of regulatory approaches to food safety at the federal and state levels in the United States, as well as in selected countries and within the food industry itself. They will also gain insights into the nature and source of safety problems, in addition to approaches to food safety around the world. The book is divided into three sections: Highlighting Key Issues: authors illustrate the millions of permutations for the origin of ingredients, discussing the difficulty if policing imports, providing a unique perspective on the economic situation in China and insight into development of support for small farm producers in Mexico. Legal and Regulatory Issues/Structures in the USA and Abroad: describes the legal and regulatory system in the European Union, the United States, and China, plus a chapter addressing global approaches to fraud. Potential Strategies to Improve Import Safety: presents strategies to deal with what are ultimately global issues, but on multiple levels. Perspectives are provided by authors from Industry, and industry trade association, academia, and a recently semi-retired, global ambassador or food safety. Readers will find this book noteworthy because of the diverse topics and perspectives offered on the challenges of keeping food safe in a global economy. Authors come from a variety of backgrounds, and each has provided a unique perspective on this critical topic. The volume is aimed at importers and exporters of food and ingredients; food microbiologists, food safety and QC/QA personnel; regulatory and legal personnel in food manufacturing companies; food policy makers and regulatory officials and facility and graduate students in food science.
Handbook of Digital Forensics of Multimedia Data and Devices
Author: Anthony T. S. Ho
Publisher: John Wiley & Sons
ISBN: 1118705785
Category : Technology & Engineering
Languages : en
Pages : 704
Book Description
Digital forensics and multimedia forensics are rapidly growing disciplines whereby electronic information is extracted and interpreted for use in a court of law. These two fields are finding increasing importance in law enforcement and the investigation of cybercrime as the ubiquity of personal computing and the internet becomes ever-more apparent. Digital forensics involves investigating computer systems and digital artefacts in general, while multimedia forensics is a sub-topic of digital forensics focusing on evidence extracted from both normal computer systems and special multimedia devices, such as digital cameras. This book focuses on the interface between digital forensics and multimedia forensics, bringing two closely related fields of forensic expertise together to identify and understand the current state-of-the-art in digital forensic investigation. Both fields are expertly attended to by contributions from researchers and forensic practitioners specializing in diverse topics such as forensic authentication, forensic triage, forensic photogrammetry, biometric forensics, multimedia device identification, and image forgery detection among many others. Key features: Brings digital and multimedia forensics together with contributions from academia, law enforcement, and the digital forensics industry for extensive coverage of all the major aspects of digital forensics of multimedia data and devices Provides comprehensive and authoritative coverage of digital forensics of multimedia data and devices Offers not only explanations of techniques but also real-world and simulated case studies to illustrate how digital and multimedia forensics techniques work Includes a companion website hosting continually updated supplementary materials ranging from extended and updated coverage of standards to best practice guides, test datasets and more case studies
Publisher: John Wiley & Sons
ISBN: 1118705785
Category : Technology & Engineering
Languages : en
Pages : 704
Book Description
Digital forensics and multimedia forensics are rapidly growing disciplines whereby electronic information is extracted and interpreted for use in a court of law. These two fields are finding increasing importance in law enforcement and the investigation of cybercrime as the ubiquity of personal computing and the internet becomes ever-more apparent. Digital forensics involves investigating computer systems and digital artefacts in general, while multimedia forensics is a sub-topic of digital forensics focusing on evidence extracted from both normal computer systems and special multimedia devices, such as digital cameras. This book focuses on the interface between digital forensics and multimedia forensics, bringing two closely related fields of forensic expertise together to identify and understand the current state-of-the-art in digital forensic investigation. Both fields are expertly attended to by contributions from researchers and forensic practitioners specializing in diverse topics such as forensic authentication, forensic triage, forensic photogrammetry, biometric forensics, multimedia device identification, and image forgery detection among many others. Key features: Brings digital and multimedia forensics together with contributions from academia, law enforcement, and the digital forensics industry for extensive coverage of all the major aspects of digital forensics of multimedia data and devices Provides comprehensive and authoritative coverage of digital forensics of multimedia data and devices Offers not only explanations of techniques but also real-world and simulated case studies to illustrate how digital and multimedia forensics techniques work Includes a companion website hosting continually updated supplementary materials ranging from extended and updated coverage of standards to best practice guides, test datasets and more case studies
Counterfeit Integrated Circuits
Author: Mark (Mohammad) Tehranipoor
Publisher: Springer
ISBN: 3319118242
Category : Technology & Engineering
Languages : en
Pages : 282
Book Description
This timely and exhaustive study offers a much-needed examination of the scope and consequences of the electronic counterfeit trade. The authors describe a variety of shortcomings and vulnerabilities in the electronic component supply chain, which can result in counterfeit integrated circuits (ICs). Not only does this book provide an assessment of the current counterfeiting problems facing both the public and private sectors, it also offers practical, real-world solutions for combatting this substantial threat. · Helps beginners and practitioners in the field by providing a comprehensive background on the counterfeiting problem; · Presents innovative taxonomies for counterfeit types, test methods, and counterfeit defects, which allows for a detailed analysis of counterfeiting and its mitigation; · Provides step-by-step solutions for detecting different types of counterfeit ICs; · Offers pragmatic and practice-oriented, realistic solutions to counterfeit IC detection and avoidance, for industry and government.
Publisher: Springer
ISBN: 3319118242
Category : Technology & Engineering
Languages : en
Pages : 282
Book Description
This timely and exhaustive study offers a much-needed examination of the scope and consequences of the electronic counterfeit trade. The authors describe a variety of shortcomings and vulnerabilities in the electronic component supply chain, which can result in counterfeit integrated circuits (ICs). Not only does this book provide an assessment of the current counterfeiting problems facing both the public and private sectors, it also offers practical, real-world solutions for combatting this substantial threat. · Helps beginners and practitioners in the field by providing a comprehensive background on the counterfeiting problem; · Presents innovative taxonomies for counterfeit types, test methods, and counterfeit defects, which allows for a detailed analysis of counterfeiting and its mitigation; · Provides step-by-step solutions for detecting different types of counterfeit ICs; · Offers pragmatic and practice-oriented, realistic solutions to counterfeit IC detection and avoidance, for industry and government.
Crime and Terrorism Risk
Author: Leslie W. Kennedy
Publisher: Routledge
ISBN: 1135851913
Category : Political Science
Languages : en
Pages : 348
Book Description
Crime and Terrorism Risk is a collection of original essays and articles that presents a broad overview of the issues related to the assessment and management of risk in the new security age. These original articles show how researchers, experts and the public are beginning to think about crime and terrorism issues in terms of a new risk paradigm that emphasizes establishing a balance between threat and resources in developing prevention and response strategies.
Publisher: Routledge
ISBN: 1135851913
Category : Political Science
Languages : en
Pages : 348
Book Description
Crime and Terrorism Risk is a collection of original essays and articles that presents a broad overview of the issues related to the assessment and management of risk in the new security age. These original articles show how researchers, experts and the public are beginning to think about crime and terrorism issues in terms of a new risk paradigm that emphasizes establishing a balance between threat and resources in developing prevention and response strategies.
Countering the Problem of Falsified and Substandard Drugs
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309269393
Category : Medical
Languages : en
Pages : 377
Book Description
The adulteration and fraudulent manufacture of medicines is an old problem, vastly aggravated by modern manufacturing and trade. In the last decade, impotent antimicrobial drugs have compromised the treatment of many deadly diseases in poor countries. More recently, negligent production at a Massachusetts compounding pharmacy sickened hundreds of Americans. While the national drugs regulatory authority (hereafter, the regulatory authority) is responsible for the safety of a country's drug supply, no single country can entirely guarantee this today. The once common use of the term counterfeit to describe any drug that is not what it claims to be is at the heart of the argument. In a narrow, legal sense a counterfeit drug is one that infringes on a registered trademark. The lay meaning is much broader, including any drug made with intentional deceit. Some generic drug companies and civil society groups object to calling bad medicines counterfeit, seeing it as the deliberate conflation of public health and intellectual property concerns. Countering the Problem of Falsified and Substandard Drugs accepts the narrow meaning of counterfeit, and, because the nuances of trademark infringement must be dealt with by courts, case by case, the report does not discuss the problem of counterfeit medicines.
Publisher: National Academies Press
ISBN: 0309269393
Category : Medical
Languages : en
Pages : 377
Book Description
The adulteration and fraudulent manufacture of medicines is an old problem, vastly aggravated by modern manufacturing and trade. In the last decade, impotent antimicrobial drugs have compromised the treatment of many deadly diseases in poor countries. More recently, negligent production at a Massachusetts compounding pharmacy sickened hundreds of Americans. While the national drugs regulatory authority (hereafter, the regulatory authority) is responsible for the safety of a country's drug supply, no single country can entirely guarantee this today. The once common use of the term counterfeit to describe any drug that is not what it claims to be is at the heart of the argument. In a narrow, legal sense a counterfeit drug is one that infringes on a registered trademark. The lay meaning is much broader, including any drug made with intentional deceit. Some generic drug companies and civil society groups object to calling bad medicines counterfeit, seeing it as the deliberate conflation of public health and intellectual property concerns. Countering the Problem of Falsified and Substandard Drugs accepts the narrow meaning of counterfeit, and, because the nuances of trademark infringement must be dealt with by courts, case by case, the report does not discuss the problem of counterfeit medicines.
Brand Protection and the Global Risk of Product Counterfeits
Author: Wilson, Jeremy M.
Publisher: Edward Elgar Publishing
ISBN: 1839105828
Category : Social Science
Languages : en
Pages : 304
Book Description
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Publisher: Edward Elgar Publishing
ISBN: 1839105828
Category : Social Science
Languages : en
Pages : 304
Book Description
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.