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Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1739915453
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
So you’ve gone freelance. And you’re making a living. But have you made yourself a life? Freelancing can be a wonderful way to work. But if you want to build a thriving freelance enterprise, just being good at what you do is not enough. You also need a business brain that will drive your freelancing forward and safeguard your success. The Freelancer’s Business Brain will give you all the commercial, strategic and management skills you need to build and grow your freelance business. You’ll learn how to: * Define your service and understand the unique value you bring * Craft a strategy to guide every decision you make * Identify your ideal clients and how you can reach them * Set prices that will bring you the rewards you deserve * Negotiate deals without losing your cool or compromising on price * Market yourself and build a personal brand * Get a firm grip on your finances and keep the money flowing in * Understand your clients and work with them in a positive, productive way * Manage projects and make best use of your time * Collaborate with others and explore new ways to work * Take care of yourself, gain confidence and maintain a positive state of mind. If you want a freelance life of happiness, security and wealth, start reading The Freelancer’s Business Brain today. With a foreword by Sophie Cross, editor of Freelancer Magazine.
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1739915453
Category : Business & Economics
Languages : en
Pages : 193
Get Book Here
Book Description
So you’ve gone freelance. And you’re making a living. But have you made yourself a life? Freelancing can be a wonderful way to work. But if you want to build a thriving freelance enterprise, just being good at what you do is not enough. You also need a business brain that will drive your freelancing forward and safeguard your success. The Freelancer’s Business Brain will give you all the commercial, strategic and management skills you need to build and grow your freelance business. You’ll learn how to: * Define your service and understand the unique value you bring * Craft a strategy to guide every decision you make * Identify your ideal clients and how you can reach them * Set prices that will bring you the rewards you deserve * Negotiate deals without losing your cool or compromising on price * Market yourself and build a personal brand * Get a firm grip on your finances and keep the money flowing in * Understand your clients and work with them in a positive, productive way * Manage projects and make best use of your time * Collaborate with others and explore new ways to work * Take care of yourself, gain confidence and maintain a positive state of mind. If you want a freelance life of happiness, security and wealth, start reading The Freelancer’s Business Brain today. With a foreword by Sophie Cross, editor of Freelancer Magazine.
Author: Sean D'Souza
Publisher:
ISBN: 9780473175047
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1739915488
Category : Computers
Languages : en
Pages : 98
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Book Description
Everyone’s talking about AI and using automated writing tools like ChatGPT. But what’s really going on when we ask a machine to write for us? And should we be using these tools at all? ‘AI Can’t Write, But You Can’ takes a deep dive into the implications of ChatGPT and makes a passionate case for the value of human writing in the age of AI. This concise and hard-hitting book covers: • How ChatGPT works, what it can do and the limits to its capability • The many benefits of writing your own text and how ChatGPT undermines them • Why only you can write from your unique experience and view of the world • How ChatGPT hallucinates and makes mistakes • What ChatGPT means for art, learning and the workplace • Why ChatGPT is a parasite on human creativity • Why questioning ChatGPT doesn’t make you a Luddite • Twelve actionable tips for making your writing stand out from content produced with AI If you’ve ever wondered what’s going on behind the screen with ChatGPT, or questioned the morality of automated writing tools, ‘AI Can’t Write, But You Can’ is for you. Written by veteran writer and editor Tom Albrighton, author of ‘How to Write Clearly’ and ‘Copywriting Made Simple’ and original co-founder of ProCopywriters.
Author: Anne Hart
Publisher: iUniverse
ISBN: 1532000391
Category : Reference
Languages : en
Pages : 180
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Book Description
Exercise your brain's right hemisphere to write words using improved visual imagery. Here's how to open 30+ businesses as a creative writing coach incorporating selected techniques for healing and memory enhancement inspired by music, drama, and art therapists. Learn healing techniques from creative writing therapists using the tools of music, visual imagery, and expressive arts therapies in the background. It's a multimedia approach to enhancing creativity, memory and to write salable work. Are you interested in guiding life story writers in a variety of environments from life-long learning or reminiscence therapy to working with hospice chaplains? Be an entrepreneur, career coach, or manuscript "doctor" organizing groups using music and art in the background to inspire authors. Design brain-stimulating exercises for specific types of writing. Tired of analyzing puzzles to build brain dendrites and stimulate, enhance and exercise your own memory or those of groups or clients? Help yourself or others write salable works and move beyond journaling as a healing tool. Write therapeutically about a significant event in anyone's life against a background of art or music. Fold paper to make pop-up books, gifts, or time capsules where you can illustrate and write. Even add MP3 audio files.
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613080719
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it’s time to take your writing career into your own hands—and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent into professional independence—set your own hours, choose your own projects and take charge of your income! This complete guide arms you with all you need to know to not only start your freelance writing business but to make sure it’s a success. Learn how to: • Start your business instantly and for little money • Operate your business using freelance business basics and rules • Choose your writing niche • Use your writing expertise to advertise and find clients • Increase your income by improving your writing skills and expanding your client base Start your freelance writing business today—and begin earning income tomorrow!
Author: Jean Clark
Publisher: Routledge
ISBN: 1134559828
Category : Psychology
Languages : en
Pages : 224
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Book Description
There are far more qualified counsellors and therapists than there are salaried posts, so many recently qualified practitioners face the challenges of working freelance. Freelance Counselling and Psychotherapy is an excellent guide on surviving and flourishing in a highly challenging field. Written by practitioners with extensive experience of the practical and emotional aspects of working independently, it covers the range of issues and choices which confront newly qualified practitioners, for example: * Regulation, registration and accreditation * Supervision * Financial issues in freelance therapy * The dynamics of competition and collaboration This highly readable book provides an 'insider's' view of the field, and will be essential reading for trainers, established practitioners and newly qualified therapists alike.
Author: Tom Albrighton
Publisher: ABC Business Communications Ltd
ISBN: 1838054510
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author: Anne Hart
Publisher: iUniverse
ISBN: 1532000766
Category : Business & Economics
Languages : en
Pages : 693
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Book Description
Your Mentor's Complete Guide to 25+ Freelance Writing and Digital Video Businesses and Other Home-based Online Businessess in E-Publishing and the Digital Media. Also part two is writing skills techniques.
Author: Brad Burton
Publisher: John Wiley & Sons
ISBN: 0857084836
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
A motivational smack in the face! “Beneath the bluff exterior of the self-styled “fat bloke from Manchester” is a shrewd business brain.” The Times “…a northern Anthony Robbins!” Theo Paphitis Brad Burton, once a regular in the dole queue, burdened with unbearable levels of debt, is now the MD of a multi-million pound international business. If anyone knows about sorting your life out, it’s Brad. But this isn’t Brad’s story – this is about YOU. Brad is here to share practical, actionable steps – stuff you can actually do – to improve your life, both at home and in business. He’s learnt exactly how to motivate yourself, focus on your passion, face setbacks and keep on moving forward – and now Brad wants to share these lessons with as many people as possible. We all have it in us to improve our lives and succeed – we just need a friendly kick in the pants from Brad! Chapters include: If your only motivation is money it’s not enough 2 year plan. Forget it. More like 2 week plan No passion. No point Buy my stuff Eject. Eject. Eject. Ignore. Ignore. Ignore
Author: Robert W. Bly
Publisher: Macmillan
ISBN: 9780805047608
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Robert Bly tells you how to tap into the lucrative but lesser-known markets of commercial writing. This is a new, completely revised edition of a book that is a perennial favorite with freelancers and writers.
