The Four Keys to Advertising Success PDF Download
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Author: Spike Santee
Publisher: Xlibris Corporation
ISBN: 1462865046
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.
Author: Spike Santee
Publisher: Xlibris Corporation
ISBN: 1462865046
Category : Business & Economics
Languages : en
Pages : 78
Get Book Here
Book Description
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.
Author: Brian Tracy
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722527900
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
Whether you’re an entrepreneur or working for a company, you’re in business for yourself. You are selling products and services. You have to persuade buyers—employers as well as customers—that what you’re offering is worth more than what they’re paying. In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing. You’ll learn: The four communication styles and how to talk to each one. How to negotiate for a better deal on anything. Why you need to know how to sell. How to double your efficiency at work. Whether you have what it takes to start your own business. How to use other people’s money to leverage yourself to success. How to gain access to your own creative genius. The art of managing money. A sure track to financial independence. The quickest and surest ways to make your fortune in real estate. And much, much more. Business success doesn’t come from luck. As Brian shows, it’s the result of setting clear, written goals and outlining precise steps for accomplishing them. Distilling decades of business and consulting experience, Brian provides a concentrated and high-powered dose of business expertise that will help you reach your highest aims.
Author: Mccarthy E. Jerome
Publisher: McGraw-Hill/Irwin
ISBN: 9780256060485
Category :
Languages : en
Pages :
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Book Description
Author: Solomon Dutka
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
Describes the technique for thinking about and evaluating advertising expenditure
Author: John Angus MacDonald
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 414
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Book Description
Author: Sean Dowdell
Publisher: Entrepreneur Press
ISBN: 1613084439
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Learn to Fail Forward The Business Game Changers shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to: Work ON the business instead of IN the business Know when to take calculated risks Make affordable mistakes to innovate Step away from their comfort zone Become a powerful leader and not just a boss
Author: Elliott Bryan
Publisher: IdeaPress Publishing
ISBN: 9781940858784
Category : Business & Economics
Languages : en
Pages :
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Book Description
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Author: Jeff Slawsky
Publisher: Routledge
ISBN: 1351944924
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 698
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Book Description
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613080433
Category : Business & Economics
Languages : en
Pages : 586
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Book Description
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
