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Author: Sébastien Lefait
Publisher: Vernon Press
ISBN: 1648893937
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
Author: Sébastien Lefait
Publisher: Vernon Press
ISBN: 1648893937
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everything from Wes Anderson, "Blade Runner" and the "Fast and Furious" franchise, to music videos, late night shows and plastic art. The book considers the impact of brand placement in TV series on teenagers, as well as the evolution of such placement in literature. The originality of this volume is that, when the impact of the placement is mentioned, it is to be understood as an intended aesthetic impact at least as much as a prompt to buy a product. Consequently, the placement of consumer goods in a cultural production, the book suggests, may both increase the sales of specific products and positively impact the production’s ratings. This book is perfect for researchers and students interested in marketing, brand placement, mass media, art, film, and cultural studies.
Author: Joshua Gulam
Publisher: Bloomsbury Publishing USA
ISBN: 1501378880
Category : Performing Arts
Languages : en
Pages : 281
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Book Description
When the first Fast & Furious film was released in June 2001, few predicted that it would be a box office hit, let alone the launchpad for a multi-billion-dollar franchise. A mid-budget crime movie set around L.A.'s underground car-racing scene, featuring a cast of relative unknowns, the film became one of the surprise hits of that summer, earning more than 5 times its budget in worldwide ticket sales. 2 decades and 9 films later, Fast & Furious today ranks among the 10 highest-grossing movie franchises of all time, with a box office total of $6.6 billion and has also given rise to an animated TV show and theme park ride. Full-Throttle Franchise is the first book to offer an in-depth analysis of the Fast & Furious, bringing together a range of scholars to explore not only the style and themes of the franchise, but also its broader cultural impact and legacy. The collected essays establish the franchise's importance in cinematic and ideological terms, linking their discussions to wider issues of genre, representation, adaptation, and industry. Topics range from stardom and performance, focusing on key actors Vin Diesel and Dwayne Johnson, to the way in which Fast & Furious intersects with dominant ideas of racial, gender, and sexual identity. Aimed at both scholars and fans, Full-Throttle Franchise seeks to uncover just what has made Fast & Furious so enduringly popular, mapping its outrageous set pieces, ever-expanding universe, and growing cast of global megastars in terms of wider cultural and industrial forces.
Author: Shannon Wells-Lassagne
Publisher: Edinburgh University Press
ISBN: 1474482074
Category : Biography & Autobiography
Languages : en
Pages : 321
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Book Description
Focuses on television fictions as short forms rather than expansive narratives, and how this relates to their seriality 12 case studies focusing on the short form in television fiction Covers a wide array of television, be it network, cable, or streaming, from several different national origins Focuses not just on fiction, but on relatively unstudied aspects of television: miniseries, web series, video essays as a form of brevity in television aesthetics Studies both television production (the TV series themselves) as well as reception (video essays) Features an extended interview with a television practitioner (Vincent Poymiro, the screenwriter of the French series En thérapie, an adaptation of BeTipul/In Treatment) This book offers various approaches to understanding the short form in television. The collection is structured in three parts, first engaging with the concept of brevity as inherent to television fiction, before going on to examine how the rapidly-changing landscape of "television" outside traditional networks might adapt this trope to new contexts made accessible by streaming platforms. The final part of the study examines how this short form is inextricable from a larger context, either in its relation to seriality (from the crossover to the "bottle episode") and/or a larger structure, for example in the reception of a larger whole through short but evocative clips in order to better weigh their impact (from "Easter Egg" fan videos to "Analyses of"). The collection concludes with an interview with award-winning screenwriter Vincent Poymiro about his French series En thérapie (an adaptation of BeTipul/In Treatment).
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 844
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 846
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Book Description
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: L. F. Webster
Publisher: John Wiley & Sons
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 698
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Book Description
Entries include terms, concepts, names, abbreviations, tools, and techniques common to these disciplines, and virtually all terms and their functions were supplied by working professionals and experts in each field.
Author: United States. Congress
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 1248
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Book Description
Author: Radha Chadha
Publisher: Nicholas Brealey International
ISBN: 1904838294
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
