The Event Marketing Handbook

The Event Marketing Handbook PDF Author: Allison Saget
Publisher: Kaplan Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 328

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Book Description
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The Event Marketing Handbook

The Event Marketing Handbook PDF Author: Allison Saget
Publisher: Kaplan Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 328

Get Book Here

Book Description
See:

Event Marketing in the Context of Higher Education Marketing and Digital Environments

Event Marketing in the Context of Higher Education Marketing and Digital Environments PDF Author: Florian Neus
Publisher: Springer Nature
ISBN: 3658292628
Category : Business & Economics
Languages : en
Pages : 166

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Book Description
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

Trade Show and Event Marketing

Trade Show and Event Marketing PDF Author: Ruth P. Stevens
Publisher: Texere
ISBN:
Category : Business & Economics
Languages : en
Pages : 376

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Book Description
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

Events Marketing Management

Events Marketing Management PDF Author: Ivna Reic
Publisher: Routledge
ISBN: 1136289798
Category : Business & Economics
Languages : en
Pages : 358

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Book Description
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Event Planning

Event Planning PDF Author: Alex Genadinik
Publisher: Createspace Independent Publishing Platform
ISBN: 9781519178206
Category : Special events
Languages : en
Pages : 0

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Book Description
Become an event planning pro & create a successful event series

Event Management For Dummies

Event Management For Dummies PDF Author: Laura Capell
Publisher: John Wiley & Sons
ISBN: 1118591100
Category : Business & Economics
Languages : en
Pages : 349

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Book Description
Whether you want to break into this burgeoning industry, or you simply need to plan an event and don’t know where to start, there’s something for all would-be event planners in Event Management For Dummies. Packed with tips, hints and checklists, it covers all aspects of planning and running an event – from budgeting, scheduling and promotion, to finding the location, sorting security, health and safety, and much more. Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, insurance and the like Tips for building a career in event management

Promoting and Marketing Events

Promoting and Marketing Events PDF Author: Nigel Jackson
Publisher: Routledge
ISBN: 1136666575
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of audiences, and on how to use this to manage an event’s long-term reputation. The book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events. It integrates a range of international case studies from small-scale events to mega-events to help show how theory can be applied in practice. It further includes inserts of interviews with practitioners in the field, to offer insight into the realities of event communication and to show how to overcome potential pitfalls. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. The book is essential reading for all students studying Events Management, and provides valuable reading for students, academics and practitioners interested in marketing and public relations in general.

The Routledge Handbook of Events

The Routledge Handbook of Events PDF Author: Stephen J. Page
Publisher: Routledge
ISBN: 100005277X
Category : Business & Economics
Languages : en
Pages : 837

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Book Description
The Routledge Handbook of Events explores and critically evaluates the debates and controversies associated with the rapidly expanding domain of Event Studies. It brings together leading specialists from a range of disciplinary backgrounds, to provide a state-of-the-art review on the evolution of the subject. The first edition was a landmark study which examined how event research had evolved and developed from a range of different social science subject areas and disciplines. The Handbook was the first critique of the extent to which the subject had developed into a major area of social science inquiry. This second edition has been fully updated to reflect crucial developments in the field and includes brand new sections on ever-important aspects of Event Studies such as: anthropology, hospitality, seasonality, knowledge management, accessibility, diversity and human rights, as well as new studies on ‘the eventful city’ and the benefits of events in older life. The book is divided into four inter-related sections. Section 1 introduces and evaluates the concept of events. Section 2 critically reviews the relationship between events and other disciplines such as the contribution of economics, psychology and geography to the critical discourse of Event Studies. Section 3 focuses on the business, operational and strategic management of events, while the final section crucially focuses on critical events as a new paradigm within the burgeoning literature on Events. It offers the reader a comprehensive and critical synthesis of this field, conveying the latest thinking associated with events research, edited by two of the leading scholars in the field. The text will provide an invaluable resource for all those with an interest in Events Studies, encouraging dialogue that will span across disciplinary boundaries and other areas of study. It is an essential guide for anyone interested in events research.

Lifestyle and Event Marketing

Lifestyle and Event Marketing PDF Author: Alfred L. Schreiber
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
Shows marketers everywhere how to put the powerful principles of lifestyle marketing to work making money for their organizations. Explains the best ways to connect with customers' attitudes, beliefs, and aspirations through effective, sensitive campaigns to fight world hunger, save the rain forests, and sponsor arts and music festivals.

The Ultimate Guide to Sport Event Management and Marketing

The Ultimate Guide to Sport Event Management and Marketing PDF Author: Stedman Graham
Publisher: Irwin Professional Publishing
ISBN: 9780786302444
Category : Sports
Languages : en
Pages : 0

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Book Description
Whether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities connected with making any sport event a success.