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Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author: John W. Creswell
Publisher: SAGE Publications
ISBN: 1544355726
Category : Social Science
Languages : en
Pages : 304
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Book Description
The Second Edition of 30 Essential Skills for the Qualitative Researcher provides practical, applied information for the novice qualitative researcher, addressing the "how" of conducting qualitative research in one brief guide. Author John W. Creswell and new co-author Johanna Creswell Báez draw on many examples from their own research experiences, sharing them throughout the book. The 30 listed skills are competencies that can help qualitative researchers conduct more thorough, more rigorous, and more efficient qualitative studies. Innovative chapters on thinking like a qualitative research and engaging with the emotional side of doing qualitative research go beyond the topics of a traditional research methods text and offer crucial support for qualitative practitioners. By starting with a strong foundation of a skills-based approach to qualitative research, readers can continue to develop their skills over the course of a career in research. This revised edition updates skills to follow the research process, using new research from a wide variety of disciplines like social work and sociology as examples. Chapters on research designs now tie back explicitly to the five approaches to qualitative research so readers can better integrate their new skills into these designs. Additional figures and tables help readers better visualize data collection through focus groups and interviews and better organize and implement validity checks. The new edition provides further examples on how to incorporate reflexivity into a study, illuminating a challenging aspect of qualitative research. Information on writing habits now addresses co-authorship and provides more context and variation from the two authors.
Author: Zina O'Leary
Publisher: SAGE
ISBN: 1446293416
Category : Social Science
Languages : en
Pages : 478
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Book Description
The Essential Guide to Doing Your Research Project 2e is the ultimate companion to successfully completing your research project. Warm and pragmatic, it gives you the skills and the confidence needed to succeed no matter what happens along the way. The book guides you through every step of your research project, from getting started to analysing data and writing up. Each stage is clearly set out, highlighting best practice and providing practical tips and down-to-earth advice for actually doing research. Key features include: Fully developed companion website including podcasts, worksheets, examples of real projects and links to journal articles Chapter summaries Boxed definitions of key terms Full glossary Suggestions for further reading Bursting with real world examples and multidisciplinary case studies, this book addresses the key questions posed by anyone hoping to complete a research project. It is the must-have textbook every student needs. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Author: Jonathan St B T Evans
Publisher: Routledge
ISBN: 1317422600
Category : Medical
Languages : en
Pages : 175
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Book Description
How to be a Researcher provides a strategic guide to the conduct of a successful research career within a university environment. Based on the author’s extensive personal experience, it offers down-to-earth advice, philosophical guidance, and discussions of the political context of academic research. This is not a research methods book, and the topics it covers are rarely discussed elsewhere. The bulk of the book provides practical advice on the development of essential skills and strategic approaches, covering questions such as: how to decide which topics to work on how to read and review literature how to develop theory how to integrate research and teaching activity how to approach research design how to obtain and manage research funding how to collaborate and supervise effectively how to write up your research, and how to secure the best sources of publication. The final part of the book considers the philosophy and psychology of research work and includes an exploration of the cognitive biases which may affect researchers. How to be a Researcher will be particularly useful for masters and doctoral students in the behavioral and social sciences, and also for early career academics developing research within a university career.
Author: Mimi Zeiger
Publisher: McGraw Hill Professional
ISBN: 0071503854
Category : Medical
Languages : en
Pages : 464
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Book Description
Provides immediate help for anyone preparing a biomedical paper by givin specific advice on organizing the components of the paper, effective writing techniques, writing an effective results sections, documentation issues, sentence structure and much more. The new edition includes new examples from the current literature including many involving molecular biology, expanded exercises at the end of the book, revised explanations on linking key terms, transition clauses, uses of subheads, and emphases. If you plan to do any medical writing, read this book first and get an immediate advantage.
Author: Carlo Ghezzi
Publisher: Springer Nature
ISBN: 3030451577
Category : Computers
Languages : en
Pages : 144
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Book Description
This book explores research from the researchers’ perspective: why to engage in research, what methods to follow, how to operate in daily life, what the responsibilities are, how to engage with society, and the ethical issues confronting professionals in their day-to-day research. The book systematically discusses what every student should be told when entering academic or industrial research so that they can avoid going through the painful process of learning by personal experience and lots of errors. Rather than being technical, it is philosophical and sometimes even anecdotal, combining factual information and commonly accepted knowledge on research and its methods, while at the same time clearly distinguishing between objective and factual concepts and data, and subjective considerations. The book is about scientific research in general and as such holds true for any scientific field. However, it is fair to say that the different fields differ in their research cultures and in their eco-systems. The book reflects the author’s experience accumulated over almost 50 years of teaching graduate courses and lecturing in doctoral symposia at Politecnico di Milano, University of Zurich, TU Wien, Peking University, and at various conferences, and of academic research in informatics (also known as computer science). This book is mainly intended for students who are considering research as a possible career option; for in-progress researchers who have entered doctoral programs; and for junior postdoctoral researchers. It will also appeal to senior researchers involved in mentoring students and junior researchers.
Author: David Partington
Publisher: SAGE
ISBN: 9780761970088
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
This essential text provides an authoritative overview of research methodology for both students and professional researchers in management. Based on course needs and written by expert academics in the field, this core text addresses the practical concerns of students in undertaking research that is relevant to management practice. It places emphasis on the more practical concerns of management researchers, focusing on the detail of developing and applying particular sets of research skills. In addition, the book gives straightforward advice on how to: ·develop a systematic methodology · learn to be a successful writer · acknowledge the individual in the researcher The text develops tangible skills and will be an invaluable guide for management researchers and students at postgraduate and MBA levels.
Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author: Joe F. Hair Jr.
Publisher: Routledge
ISBN: 1317508270
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
Author: Ruth Taylor
Publisher: SAGE
ISBN: 1446276430
Category : Medical
Languages : en
Pages : 329
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Book Description
For some students, research can be a daunting and intimidating topic when beginning your degree. This lively book helps you understand why research is important, gives a straightforward account of the essential knowledge that you will need and demystifies the language and process of research. It focuses on the skills you will use throughout your degree, and how research and evidence can make a difference to the world you will encounter in practice. It outlines: · What research is · Qualitative and quantitative approaches · The practicalities of doing research · Using evidence in practice. The chapters are full of practical tools and draw on a range of student experiences, making it the perfect textbook for undergraduates. Ruth Taylor is a Professor of Nursing and Deputy Dean at Anglia Ruskin University.
Author: Zina O'Leary
Publisher: SAGE
ISBN: 1446245608
Category : Reference
Languages : en
Pages : 322
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Book Description
The Essential Guide to Doing Your Research Project gives students the knowledge and skills they need to get from 'clueless' to 'completed'. This highly readable text guides the reader through each stage of their research project, from getting started to writing up, with each chapter clearly explaining a step along the way. Based on the author's hugely popular The Essential Guide to Doing Research, this new book retains the warmth, wit and grounded nature of the first, while providing tools to help students through the ins and outs of their own projects, and addressing the key questions students need to tackle, such as: - What is this thing called research and why do it? - How can I assure that my research project has integrity? - How to I develop a researchable question? - How do I construct a winning proposal? - What exactly is expected in a literature review? - What options are there in qualitative, quantitative, mixed and more purposive methodological designs? - Is it best to work with a sample, key informants, or a case? - What data collection options are there and how do I choose? - How should I work with my quantitative data? - What should I do with my qualitative data? - How in the world will I capture this on paper? This is an inspiring book full of down-to-earth advice, illuminating figures and diagrams and engaging real life examples. With this book as your personal mentor, a successfully completed research project is well within reach. Zina O'Leary is an applied social scientist and senior lecturer at the University of Western Sydney. She is the author of Researching Real-World Problems and The Social Science Jargon Buster.
