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Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749473517
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749473517
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from it. Catering for mass consumer travel, from business travel and adventure travel, to specialist and niche interests, the providers of escape have been impacted as much by technology as they have by the changing habits and desires of travellers themselves. The Escape Industry presents an expert view of travel marketing and branding, focusing particularly on how travel has been utterly transformed for both consumers and providers since the beginning of the 21st century. Mark Tungate focuses on some of the travel industry's most famous brands and shares how all marketers can learn from the industry's rich experience of digital transition. Tungate traces the evolution of this fascinating industry, from nineteenth century trailblazers such as Thomas Cook and The Ritz, to today's innovations such as TripAdvisor, Couchsurfing and Airbnb, and explores the branding secrets that have enabled them to survive. A lively read full of incidents, anecdotes, unexpected encounters and a ground-breaking report from the final frontier and space tourism, The Escape Industry is at the cutting edge of this attractive sector, examining some of the biggest names in the industry. It will take travel and tourism students, as well as marketing and branding practitioners, on a journey to the heart of a rapidly changing business.
Author: Elaine Hollingsworth
Publisher:
ISBN: 9780646507620
Category : Alternative medicine
Languages : en
Pages : 355
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Book Description
At last... A No-Holds-Barred book that exposes the lies the food industry and drug manufacturing giants have been telling us for years and what you can do to lead an improved and healthier life! TAKE CONTROL OF YOUR HEALTH AND ESCAPE THE SICKNESS INDUSTRY reveals damning evidence of the lengths to which corporations and governments will go in order to maintain high levels of profitability, regardless of their often catastrophic effects on the health of those they claim to serve. But there is more to this book than attacks on big business and the medical and health industries. Throughout its pages you will discover well-researched and proven alternatives to expensive medication and surgical procedures, as well as learning about commonly held "beliefs" and even maladies which are nothing more than the inventions of marketing experts to help sell more products.
Author: Aleksei Kniazev
Publisher:
ISBN:
Category :
Languages : en
Pages : 194
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Book Description
In this book, I will review the entire process of managing quests starting with finding the perfect location, marketing and finally selling your rooms. Using the successful example of our Conundroom quest rooms, I will show you how to create, manage, and advertise quests. I'll also discuss what you will need to pay attention to and what should never be your focus. I'll even include the mistakes we made, and the lessons learned from them.
Author: United States. Congress. House
Publisher:
ISBN:
Category :
Languages : en
Pages : 1512
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Book Description
Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Finance
Languages : en
Pages : 1854
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Book Description
Author: Angus Deaton
Publisher: Princeton University Press
ISBN: 0691259259
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
A Nobel Prize–winning economist tells the remarkable story of how the world has grown healthier, wealthier, but also more unequal over the past two and half centuries The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Nobel Prize–winning economist Angus Deaton—one of the foremost experts on economic development and on poverty—tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world. Deaton takes an in-depth look at the historical and ongoing patterns behind the health and wealth of nations, and addresses what needs to be done to help those left behind. Deaton describes vast innovations and wrenching setbacks: the successes of antibiotics, pest control, vaccinations, and clean water on the one hand, and disastrous famines and the HIV/AIDS epidemic on the other. He examines the United States, a nation that has prospered but is today experiencing slower growth and increasing inequality. He also considers how economic growth in India and China has improved the lives of more than a billion people. Deaton argues that international aid has been ineffective and even harmful. He suggests alternative efforts—including reforming incentives to drug companies and lifting trade restrictions—that will allow the developing world to bring about its own Great Escape. Demonstrating how changes in health and living standards have transformed our lives, The Great Escape is a powerful guide to addressing the well-being of all nations.
Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Tariff
Languages : en
Pages : 790
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Book Description
Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Tariff
Languages : en
Pages : 1886
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Book Description
Author: United States. Congress. House. Committee on Ways and Means
Publisher:
ISBN:
Category : Economic assistance, Domestic
Languages : en
Pages : 2292
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Book Description
Author: United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade
Publisher:
ISBN:
Category : Fasteners industry
Languages : en
Pages : 180
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Book Description
