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Author: Oldrich Standera
Publisher: Elsevier Publishing Company
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
Author: Oldrich Standera
Publisher: Elsevier Publishing Company
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
Author: John B. Thompson
Publisher: John Wiley & Sons
ISBN: 1509546790
Category : Social Science
Languages : en
Pages : 354
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Book Description
This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.
Author: G. E. Gorman
Publisher: Facet Publishing
ISBN: 1856045366
Category : Computers
Languages : en
Pages : 241
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Book Description
The International Yearbook of Library and Information Management is a thematic, refereed annual publication in the field of library science and information management worldwide. Each volume contains substantive chapters covering current issues, emerging debates and trends, and models of best practice and likely future developments, contributed by an internationally respected panel of researchers, practitioners and academics. The theme for Volume 5, 'scholarly publishing in an electronic era', has been chosen in view of significant recent changes in the publishing world and the impacts that these changes are having on the management of information provision and on access to information in specific communities. The first part of the book offers an overview of current trends in scholarly publishing, and the book is divided into a further six parts each covering an area of core interest: institutional perspectives on scholarly publishing; open access initiatives technical issues in scholarly publishing; use of scholarly publications; economics and logistics of scholarly publishing; international issues. Readership: The International Yearbook is essential reading for information professionals wishing to keep up-to-date with recent developments in library science and information management on a global basis.
Author: Cantatore, Francina
Publisher: IGI Global
ISBN: 1466652152
Category : Language Arts & Disciplines
Languages : en
Pages : 295
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Book Description
Basic copyright laws and enforcements have been in effect for hundreds of years. However, laws with such extensive histories can often make understanding them complicated. As publishing moves into a digital arena, copyright laws have become increasingly complex. Authors, Copyright, and Publishing in the Digital Era not only addresses the current complexities that aries with authors and copyright laws when publishing digitally, but it also sheds light on the current processes and procedures in place concerning copyright options for digital publishers. This publication addresses a global audience in the manner in which it discusses traditional methods used in publishing before segueing into new model and strategies for both a business and an author in this ever-expanding digital world.
Author: Mirela Roncevic
Publisher: ALA Editions
ISBN: 9780838917695
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
Public libraries looking into expanding their programming; academic libraries interested in library publishing, digital scholarship, and scholarly communication; and technical services staff will all find creative new ideas inside for promoting literacy and spreading knowledge.
Author: Ole J. Mjøs
Publisher: University of Michigan Press
ISBN: 047212031X
Category : Social Science
Languages : en
Pages : 165
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Book Description
The Media Welfare State: Nordic Media in the Digital Era comprehensively addresses the central dynamics of the digitalization of the media industry in the Nordic countries—Sweden, Norway, Denmark, Finland, and Iceland—and the ways media organizations there are transforming to address the new digital environment. Taking a comparative approach, the authors provide an overview of media institutions, content, use, and policy throughout the region, focusing on the impact of information and communication technology/internet and digitalization on the Nordic media sector. Illustrating the shifting media landscape the authors draw on a wide range of cases, including developments in the press, television, the public service media institutions, and telecommunication.
Author: Elmer J. O'Brien
Publisher: Scarecrow Press
ISBN: 0810863138
Category : Religion
Languages : en
Pages : 688
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Book Description
The Wilderness, the Nation, and the Electronic Era: American Christianity and Religious Communication 1620-2000: An Annotated Bibliography contains over 2,400 annotations of books, book chapters, essays, periodical articles, and selected dissertations dealing with the various means and technologies of Christian communication used by clergy, churches, denominations, benevolent associations, printers, booksellers, publishing houses, and individuals and movements in their efforts to disseminate news, knowledge, and information about religious beliefs and life in the United States from colonial times to the present. Providing access to the critical and interpretive literature about religious communication is significant and plays a central role in the recent trend in American historiography toward cultural history, particularly as it relates to numerous collateral disciplines: sociology, anthropology, education, speech, music, literary studies, art history, and technology. The book documents communication shifts, from oral history to print to electronic and visual media, and their adaptive uses in communication networks developed over the nation's history. This reference brings bibliographic control to a large and diverse literature not previously identified or indexed.
Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author: Sue Polanka
Publisher: American Library Association
ISBN: 0838991041
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
In this volume, Sue Polanka brings together a variety of professionals to share their expertise about e-books with librarians and publishers.
Author: Adam Crymble
Publisher: University of Illinois Press
ISBN: 0252052609
Category : History
Languages : en
Pages : 221
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Book Description
Charting the evolution of practicing digital history Historians have seen their field transformed by the digital age. Research agendas, teaching and learning, scholarly communication, the nature of the archive—all have undergone a sea change that in and of itself constitutes a fascinating digital history. Yet technology's role in the field's development remains a glaring blind spot among digital scholars. Adam Crymble mines private and web archives, social media, and oral histories to show how technology and historians have come together. Using case studies, Crymble merges histories and philosophies of the field, separating issues relevant to historians from activities in the broader digital humanities movement. Key themes include the origin myths of digital historical research; a history of mass digitization of sources; how technology influenced changes in the curriculum; a portrait of the self-learning system that trains historians and the problems with that system; how blogs became a part of outreach and academic writing; and a roadmap for the continuing study of history in the digital era.
