Designing for Behavior Change

Designing for Behavior Change PDF Author: Stephen Wendel
Publisher: "O'Reilly Media, Inc."
ISBN: 1449367984
Category : Computers
Languages : en
Pages : 393

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Book Description
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Designing for Behavior Change

Designing for Behavior Change PDF Author: Stephen Wendel
Publisher: "O'Reilly Media, Inc."
ISBN: 1449367984
Category : Computers
Languages : en
Pages : 393

Get Book Here

Book Description
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Mental Models

Mental Models PDF Author: Indi Young
Publisher: Rosenfeld Media
ISBN: 1933820195
Category : Computers
Languages : en
Pages : 482

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Book Description
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Human Behaviour in Design

Human Behaviour in Design PDF Author: Udo Lindemann
Publisher: Springer Science & Business Media
ISBN: 9783540406327
Category : Psychology
Languages : en
Pages : 328

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Book Description
Human Behaviour in Design addresses important aspects of creative engineering design. The main topics are the interaction between two complementary modalities - "image" and "concept", internal and external components of design thinking, and design strategies - both for individual designers and design teams. The goal is to improve and evaluate tools and methods that support design. Although this book is the outcome of an international workshop held in March 2003, it is more than just a collection of its contributions. The papers are arranged into three main topics: Individual Thinking and Acting; Interaction Between Individuals; Methods, Tools and Prerequisites. There are summaries of the discussions of the respective topics written by the chairpersons, conclusions, and an outlook to future issues in design research.

Human Development and Criminal Behavior

Human Development and Criminal Behavior PDF Author: Michael Tonry
Publisher: Springer Science & Business Media
ISBN: 1461390559
Category : Psychology
Languages : en
Pages : 333

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Book Description
Human Development and Criminal Behavior proposes an exten- sive agenda for crime research. The book is part of a pio- neering effort to understand the causes of crime, particu- larly its developmental course. It defines and sets the con- ditions necessary to conduct an accelerated longitudinal study of individuals at risk to become engaged in criminal careers. This work offers a blueprint for research to eluci- date and possibly prevent crime in our society.

The Architecture of Good Behavior

The Architecture of Good Behavior PDF Author: Joy Knoblauch
Publisher: University of Pittsburgh Press
ISBN: 0822987031
Category : Architecture
Languages : en
Pages : 427

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Book Description
Inspired by the rise of environmental psychology and increasing support for behavioral research after the Second World War, new initiatives at the federal, state, and local levels looked to influence the human psyche through form, or elicit desired behaviors with environmental incentives, implementing what Joy Knoblauch calls “psychological functionalism.” Recruited by federal construction and research programs for institutional reform and expansion—which included hospitals, mental health centers, prisons, and public housing—architects theorized new ways to control behavior and make it more functional by exercising soft power, or power through persuasion, with their designs. In the 1960s –1970s era of anti-institutional sentiment, they hoped to offer an enlightened, palatable, more humane solution to larger social problems related to health, mental health, justice, and security of the population by applying psychological expertise to institutional design. In turn, Knoblauch argues, architects gained new roles as researchers, organizers, and writers while theories of confinement, territory, and surveillance proliferated. The Architecture of Good Behavior explores psychological functionalism as a political tool and the architectural projects funded by a postwar nation in its efforts to govern, exert control over, and ultimately pacify its patients, prisoners, and residents.

Behaviour, Development and Evolution

Behaviour, Development and Evolution PDF Author: Patrick Bateson
Publisher: Open Book Publishers
ISBN: 1783742518
Category : Science
Languages : en
Pages : 125

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Book Description
The role of parents in shaping the characters of their children, the causes of violence and crime, and the roots of personal unhappiness are central to humanity. Like so many fundamental questions about human existence, these issues all relate to behavioural development. In this lucid and accessible book, eminent biologist Professor Sir Patrick Bateson suggests that the nature/nurture dichotomy we often use to think about questions of development in both humans and animals is misleading. Instead, he argues that we should pay attention to whole systems, rather than to simple causes, when trying to understand the complexity of development. In his wide-ranging approach Bateson discusses why so much behaviour appears to be well-designed. He explores issues such as ‘imprinting’ and its importance to the attachment of offspring to their parents; the mutual benefits that characterise communication between parent and offspring; the importance of play in learning how to choose and control the optimal conditions in which to thrive; and the vital function of adaptability in the interplay between development and evolution. Bateson disputes the idea that a simple link can be found between genetics and behaviour. What an individual human or animal does in its life depends on the reciprocal nature of its relationships with the world about it. This knowledge also points to ways in which an animal’s own behaviour can provide the variation that influences the subsequent course of evolution. This has relevance not only for our scientific approaches to the systems of development and evolution, but also on how humans change institutional rules that have become dysfunctional, or design public health measures when mismatches occur between themselves and their environments. It affects how we think about ourselves and our own capacity for change.

Human Behavior

Human Behavior PDF Author: Joe Miller
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981402205
Category :
Languages : en
Pages : 50

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Book Description
Human Behavior; A Basic Guide to Understanding Human Behaviour The entirety of human evolution is greatly influenced by the behavioral changes that have taken place over the ages and still now the process is on the move. However, when it comes to understanding the process in in a simple way, one can hardly find an easy option. There are books, theories, and piles of research materials, but they are for those who are already aware of the basic ideas. The book is a basic insight into human behavior and its rationales. The author has tried to link the requirements of human mind and body, and how these needs control the process of human behavior at every stage of development. In this book, you will find all the information you're looking for about: Suffering Depression Emotion The Basics so much more! When you download Human Behavior; A Basic Guide to Understanding Human Behaviour you understand all you need to know about Human Behavior! Would you like to start today? If you do, just scroll up and hit the BUY button. Enjoy!

Engaged

Engaged PDF Author: Amy Bucher
Publisher: Rosenfeld Media
ISBN: 1933820411
Category : Design
Languages : en
Pages : 486

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Book Description
Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

Environmental Psychology for Design

Environmental Psychology for Design PDF Author: Dak Kopec
Publisher: Bloomsbury Publishing USA
ISBN: 1501316826
Category : Architecture
Languages : en
Pages : 336

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Book Description
How does a room affect an occupant's behavior and well-being? How does a building influence its residents' health? Environmental Psychology for Design, 3rd Edition, explores these questions with an in-depth look at psychosocial responses to the built environment. Awarded the 2006 ASID Joel Polsky Prize, the first edition served as an introduction to the discipline of environmental psychology and inspired readers to embrace its key concepts and incorporate them into their practice. This 3rd edition continues to analyze the interaction between environments and human behavior and well-being, while exploring how individual differences related to age, gender, and cultural background impact that interaction. Environmental Psychology for Design STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501321801.

Behavioral Insights

Behavioral Insights PDF Author: Michael Hallsworth
Publisher: MIT Press
ISBN: 0262539403
Category : Psychology
Languages : en
Pages : 250

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Book Description
The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.