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Author: Warren Grant Magnuson
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 260
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Book Description
"The scope of the book's indictment is broad, laying bare the prevailing schemes and devices for parting victims from their money-schemes that operate within the law, without the law and, most appalling, with the law as an accomplice. It catalogues the needless product hazards threatening rich and poor alike-from babies' receiving blankets which burn to ashes in seconds, to callously made cigarettes. It documents the manipulation of credit terms and prices; the brutality of collection techniques; the secrets of space age charlatans, and the gaps remaining in the fabric of protection laws."--Dust jacket.
Author: Warren Grant Magnuson
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 260
Get Book
Book Description
"The scope of the book's indictment is broad, laying bare the prevailing schemes and devices for parting victims from their money-schemes that operate within the law, without the law and, most appalling, with the law as an accomplice. It catalogues the needless product hazards threatening rich and poor alike-from babies' receiving blankets which burn to ashes in seconds, to callously made cigarettes. It documents the manipulation of credit terms and prices; the brutality of collection techniques; the secrets of space age charlatans, and the gaps remaining in the fabric of protection laws."--Dust jacket.
Author: Warren Grant Magnuson
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 264
Get Book
Book Description
"The scope of the book's indictment is broad, laying bare the prevailing schemes and devices for parting victims from their money-schemes that operate within the law, without the law and, most appalling, with the law as an accomplice. It catalogues the needless product hazards threatening rich and poor alike-from babies' receiving blankets which burn to ashes in seconds, to callously made cigarettes. It documents the manipulation of credit terms and prices; the brutality of collection techniques; the secrets of space age charlatans, and the gaps remaining in the fabric of protection laws."--Dust jacket.
Author: Bang Nguyen
Publisher: Routledge
ISBN: 1317621999
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Author: Yang, Kenneth C. C.
Publisher: IGI Global
ISBN: 1522531157
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Author: William Irwin
Publisher: John Wiley & Sons
ISBN: 1119121280
Category : Philosophy
Languages : en
Pages : 214
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Book Description
Incisive and engaging, The Free Market Existentialist proposes a new philosophy that is a synthesis of existentialism, amoralism, and libertarianism. Argues that Sartre’s existentialism fits better with capitalism than with Marxism Serves as a rallying cry for a new alternative, a minimal state funded by an equal tax Confronts the “final delusion” of metaphysical morality, and proposes that we have nothing to fear from an amoral world Begins an essential conversation for the 21st century for students, scholars, and armchair philosophers alike with clear, accessible discussions of a range of topics across philosophy including atheism, evolutionary theory, and ethics
Author: Angeline Close Scheinbaum
Publisher: Routledge
ISBN: 1351683802
Category : Psychology
Languages : en
Pages : 294
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Book Description
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
Author: Aswath Damodaran
Publisher: FT Press
ISBN: 9780137036554
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Renowned valuation expert Aswath Damodaran reviews the core tools of valuation, examines today’s most difficult estimation questions and issues, and then systematically addresses the valuation challenges that arise throughout a firm’s lifecycle in The Dark Side of Valuation: Valuing Young, Distressed and Complex Businesses. In this thoroughly revised edition, he broadens his perspective to consider all companies that resist easy valuation, highlighting specific types of hard-to-value firms, including commodity firms, cyclical companies, financial services firms, organizations dependent on intangible assets, and global firms operating diverse businesses. He covers the entire corporate lifecycle, from “idea” and “nascent growth” companies to those in decline and distress, and offers specific guidance for valuing technology, human capital, commodity, and cyclical firms. ·
Author: Adam Hartung
Publisher: Pearson Education
ISBN: 0132703858
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle “Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.” –Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.” –Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess—and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why “thinking outside the box” doesn’t work First, get outside the box. Then, think! Maintaining ”The Phoenix Principle” for long-term success Practicing Disruption until it comes naturally
Author: Andrew Weiss
Publisher: Rowman & Littlefield
ISBN: 1538119064
Category : Language Arts & Disciplines
Languages : en
Pages : 283
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Book Description
An all-in-one guide to understanding and managing the dark side of our digital lives. It all started out so well: the online world began as an effective tool for communication that carried with it a great promise to level the playing field and eliminate borders. But it’s morphed into something totally unintended. We’ve all had to endure the troll that derails a generally benign conversation; or received that scam email from a wealthy Nigerian prince; or felt the strange feeling of being watched and tracked by advertising companies as we navigate the web. Welcome to the modern internet. These are but a few of the topics that The Dark Side of Our Digital World: And What You Can Do about It examines to get at the root causes of our current problems with information technology, social media, and problematic online behavior. The book explores the issues raised by the negative side of information technology, including surveillance and spying, declining privacy, information overload, surveillance capitalism and big data analytics, conspiracy theories and fake news, misinformation and disinformation, trolling and phishing. What’s ultimately at stake is how we are able to cope with increasingly invasive anti-social behaviors, the overall decline of privacy in the face of total surveillance technologies, and the lack of a quality online experience that doesn’t devolve into flame wars and insults. The future of the internet as well as our societies depends upon our ability to discern truth from lies and reality from propaganda. The book will therefore also examine the possible directions we could take to improve the situation, looking at solutions in the areas of psychology and behavioral conditioning, social engineering through nudging techniques, the development of e-democracy movements, and the implementation of public policy.
Author: Robert A. Schwartz
Publisher: Springer Science & Business Media
ISBN: 0387486011
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
The NASDAQ Stock Market has been reengineered in recent years. The broader NASDAQ marketplace has also experienced substantial growth and development. This conference brought together leading buy-side and sell-side participants and NASDAQ executives to put these changes into sharper focus. The resulting book assesses both the current market structure and the direction in which the new NASDAQ marketplace is heading.
