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Author: Scott East
Publisher:
ISBN: 9781599324401
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today's world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean--the cuttlefish--marketers can go on the offensive and thrive.
Author: Scott East
Publisher:
ISBN: 9781599324401
Category : Business & Economics
Languages : en
Pages : 202
Get Book Here
Book Description
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance. Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice proved that the marketing techniques required in today's world are vastly different from those needed in the past. Drawing from over forty years of combined experience, Scott East and Ivan Aguilar share how marketing executives must learn new skills to shift from reactive marketing to proactive marketing. By adopting the qualities of one of the smartest predators in the ocean--the cuttlefish--marketers can go on the offensive and thrive.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 224
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Book Description
Author: U. Tietze
Publisher: Food & Agriculture Org.
ISBN: 9789251038598
Category : Technology & Engineering
Languages : en
Pages : 156
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Book Description
Author:
Publisher: Food & Agriculture Org.
ISBN: 9789251041635
Category : Fish trade
Languages : en
Pages : 128
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Book Description
Author: Robert S. Pomeroy
Publisher:
ISBN:
Category : Fish trade
Languages : en
Pages : 770
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Book Description
Author: Sieh Lee Mei Ling
Publisher: Institute of Southeast Asian Studies
ISBN: 9971988038
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.
Author: K. R. Mohana Rao
Publisher: Discovery Publishing House
ISBN: 9788171415656
Category : Export marketing
Languages : en
Pages : 288
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Book Description
Author: Devanathan Sudharshan
Publisher: Emerald Group Publishing
ISBN: 1839096004
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 732
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Book Description
Author: Philip R. Cateora
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 904
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Book Description
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
