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Author: Patrick Ord
Publisher:
ISBN: 9780615780115
Category : Data mining
Languages : en
Pages : 314
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Book Description
Have you met Henry Maddox? He knows you - not personally of course... he really only knows your data. But from that data he actually may know you better than you think you know yourself. Henry knows where you've been and what you've bought. He knows all of your friends. Henry not only knows your behaviors, he understands your tendencies. And from those tendencies, he can predict what you're going to do before you've actually done it. Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising. Henry's strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don't even know they are being sold. Businesses love Henry because he not only moves product, he actually controls their customers. But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends. THE CURTAIN explores the effect that increasingly sophisticated marketing techniques have on communities, families, and individuals. In an age of digital distractions, who remembers the transcendent morality that has allowed past civilizations to prosper? When corporations have the influence and motive to define people by what they consume, are we as individuals losing the substance of who we really are? THE CURTAIN is entertaining, fun, thought provoking, educational, and frightening. Ord's storytelling is brilliant and his research extraordinary. THE CURTAIN is a must read for anyone that watches television or movies, listens to the radio, accesses the internet, logs into social media, has a smart phone, participates in loyalty card programs, or uses GPS technology. In short, THE CURTAIN is for everyone.
Author: Patrick Ord
Publisher:
ISBN: 9780615780115
Category : Data mining
Languages : en
Pages : 314
Get Book Here
Book Description
Have you met Henry Maddox? He knows you - not personally of course... he really only knows your data. But from that data he actually may know you better than you think you know yourself. Henry knows where you've been and what you've bought. He knows all of your friends. Henry not only knows your behaviors, he understands your tendencies. And from those tendencies, he can predict what you're going to do before you've actually done it. Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising. Henry's strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don't even know they are being sold. Businesses love Henry because he not only moves product, he actually controls their customers. But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends. THE CURTAIN explores the effect that increasingly sophisticated marketing techniques have on communities, families, and individuals. In an age of digital distractions, who remembers the transcendent morality that has allowed past civilizations to prosper? When corporations have the influence and motive to define people by what they consume, are we as individuals losing the substance of who we really are? THE CURTAIN is entertaining, fun, thought provoking, educational, and frightening. Ord's storytelling is brilliant and his research extraordinary. THE CURTAIN is a must read for anyone that watches television or movies, listens to the radio, accesses the internet, logs into social media, has a smart phone, participates in loyalty card programs, or uses GPS technology. In short, THE CURTAIN is for everyone.
Author: Peter Abrahams
Publisher: Harper Collins
ISBN: 0061891290
Category : Juvenile Fiction
Languages : en
Pages : 447
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Book Description
"My all-time favorite. Astonishing." (Stephen King) Down the Rabbit Hole is the first book in the Echo Falls mystery series by bestselling crime novelist Peter Abrahams. Perfect for middle school readers looking for a good mystery. Welcome to Echo Falls, home of a thousand secrets. In Down the Rabbit Hole, eighth grader Ingrid Levin-Hill is in the wrong place at the wrong time. Or at least her shoes are. And getting them back will mean getting tangled up in a murder investigation as complicated as the mysteries solved by her idol, Sherlock Holmes. With soccer practice, schoolwork, and the lead role in her town's production of Alice in Wonderland, Ingrid is swamped. But as things in Echo Falls keep getting curiouser and curiouser, Ingrid realizes she must solve the murder on her own—before it's too late. "Deft use of literary allusions and ironic humor add further touches of class to a topnotch mystery," said School Library Journal. "Intriguing twists." Publishers Weekly agreed: "The fresh dialogue and believable small-town setting will tempt fans to visit Echo Falls again." The next book in this Edgar Award-nominated series in Behind the Curtain, followed by Into the Dark.
Author: Pamela Brown
Publisher: Pushkin Children's Books
ISBN: 1782691855
Category : Juvenile Fiction
Languages : en
Pages : 337
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Book Description
The classic story of seven children with a longing to be on stage: the inspiration for actors from Maggie Smith to Eileen Atkins In the town of Fenchester, seven resourceful children are yearning to be famous. One day, they come across a disused chapel, and an idea is formed. With a lick of paint and the addition of a beautiful curtain (which, however much they try, won't "swish" as stage curtains ought), the chapel becomes a theatre - and The Blue Door Theatre Company is formed. The children go from strength to strength, writing, directing and acting in their own plays. But their schooldays are numbered, and their parents want them to pack it in and train for sensible jobs. It seems that The Blue Door Theatre Company will have to go the way of all childhood dreams. But with a bit of luck, and the help of some influential friends, perhaps this is not the end, but only the beginning of their adventures in show business...
Author:
Publisher:
ISBN: 9781784981754
Category : Religion
Languages : en
Pages :
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Book Description
Author: T. Coraghessan Boyle
Publisher: Penguin
ISBN: 0143119079
Category : American fiction
Languages : en
Pages : 386
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Book Description
The lives of two different couples--wealthy Los Angeles liberals Delaney and Kyra Mossbacher, and Candido and America Rincon, a pair of Mexican illegals--suddenly collide, in a story that unfolds from the shifting viewpoints of the various characters.
Author: Jonathan Wilson
Publisher: Orion
ISBN: 1409109046
Category : Sports & Recreation
Languages : en
Pages : 204
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Book Description
'Epic... Wilson writes captivatingly with humour...anyone with an interest in eastern European sport will be consulting this book for years to come' FINANCIAL TIMES 'This fascinating and perceptive travelogue includes a fine collection of anecdotes too colourful for fiction' SUNDAY TIMES 'A blissful book, lovingly and stylishly written' DAILY TELEGRAPH From the war-ravaged streets of Sarajevo, where turning up for training involved dodging snipers' bullets, to the crumbling splendour of Budapest's Bozsik Stadium, where the likes of Puskás and Kocsis masterminded the fall of England, the landscape of Eastern Europe has changed immeasurably since the fall of communism. Jonathan Wilson has travelled extensively behind the old Iron Curtain, viewing life beyond the fall of the Berlin Wall through the lens of football. Where once the state-controlled teams of the Eastern bloc passed their way with crisp efficiency - a sort of communist version of total football - to considerable success on the European and international stages, today the beautiful game in the East has been opened up to the free market, and throughout the region a sense of chaos pervades. The threat of totalitarian interference no longer remains; but in its place mafia control is generally accompanied with a crippling lack of funds. In BEHIND THE CURTAIN Jonathan Wilson goes in search of the spirit of Hungary's 'Golden Squad' of the early fifties, charts the disintegration of the footballing superpower that was the former Yugoslavia, follows a sorry tale of corruption, mismanagement and Armenian cognac through the Caucasuses, reopens the case of Russia's greatest footballer, Eduard Streltsov, and talks to Jan Tomaszewski about an autumn night at Wembley in 1973...
Author: Jim Cornette
Publisher: IDW Publishing
ISBN: 1684067677
Category : Comics & Graphic Novels
Languages : en
Pages : 83
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Book Description
Pro-Wrestling's secrets and greatest moments are immortalized in this graphic novel from legendary wrestling personality Jim Cornette. A true-story style anthology, these insider tales will show the lengths that wrestlers went to uphold "kayfabe" (the old carny term for the presentation of legitimate conflict), as well as the noteworthy cultural, racial, and economic effects these events and characters had on society. This is the graphic novel that old school wrestling fans have been waiting their entire lives for: a no-holds-barred representation of the moments that wrestling insiders couldn't talk about for years.
Author: Quentin Reynolds
Publisher:
ISBN:
Category :
Languages : en
Pages : 362
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Book Description
Author: John Buchan
Publisher: Lulu.com
ISBN: 1304969819
Category : Fiction
Languages : en
Pages : 186
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Book Description
The Gap in the Curtain John Buchan is remembered for his spy thrillers like "The 39 Steps" but he also wrote tales of the supernatural. Whether The Gap in the Curtain is a supernatural tale, or science fiction, or horror, is difficult to say. A brilliant but possibly slightly unbalanced scientist discovers a means of lifting the curtain for a moment and gaining a glimpse of the future. This discovery allows six guests in his country house to see, for a brief instant of time, a page from a newspaper from one year in the future. The book then follows the life of each of the six people up to that date a year in the future, and examines the way they deal with the knowledge they have gained. The trick to it is that what they each see is an isolated fact, taken out of context. It can enlighten, but it can just as easily mislead. They know one thing that is going to happen, but they don't know how and why it will happen. The knowledge turns out to be surprisingly dangerous.
Author: Christian Thee
Publisher: Workman Publishing
ISBN: 9781563055256
Category : Opera
Languages : en
Pages : 0
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Book Description
Describes, in text and look-through and pull-up illustrated panels, the onstage and backstage activities during a performance of the opera "Hansel and Gretel."
