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Author: Cornelius Puschmann
Publisher: Universitätsverlag Göttingen
ISBN: 3941875558
Category : Blogs
Languages : en
Pages : 141
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Book Description
Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
Author: Cornelius Puschmann
Publisher: Universitätsverlag Göttingen
ISBN: 3941875558
Category : Blogs
Languages : en
Pages : 141
Get Book Here
Book Description
Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
Author:
Publisher: Universitätsverlag Göttingen
ISBN:
Category :
Languages : en
Pages : 141
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Book Description
Author:
Publisher: Universitätsverlag Göttingen
ISBN:
Category :
Languages : en
Pages : 141
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Book Description
Author: Kristina Bedijs
Publisher: LIT Verlag Münster
ISBN: 3643904355
Category : Computers
Languages : en
Pages : 479
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Book Description
On social media platforms - such as Facebook and Twitter, message boards, blogs, and commentaries - users interact as if they know each other personally. Malicious verbal behavior is found next to clapping and kissing emoticons, both indicative of users' relational work strategies. This book contains 17 papers that examine 'face work' in social media - theoretical reflections, as well as corpus-based studies - thus opening the way to rethink linguistic pragmatics in computer-mediated communication. (Series: Hildesheimer Contributions to Media Research / Hildesheimer Beitrage zur Medienforschung - Vol. 2) [Subject: Sociology, Media Studies, Communication, Computer Technology]
Author: Sichen Xia
Publisher: Taylor & Francis
ISBN: 1000898148
Category : Language Arts & Disciplines
Languages : en
Pages : 153
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Book Description
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences. Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era. This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.
Author: Giorgia Riboni
Publisher: LED Edizioni Universitarie
ISBN: 8855130145
Category : Language Arts & Disciplines
Languages : en
Pages : 201
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Book Description
This book explores the discourse of authenticity on the popular social media platform YouTube. It investigates how popular users negotiate their identity and discursively portray themselves as authentic in their videos. In so doing, it adds to the development of new perspectives on social media communication and offers an outlook on issues concerning the complexities of contemporary identity practices. Starting from the premise that authenticity is a discursive construction, the study adopts a linguistics-based approach and relies on a hybrid methodological toolkit that draws on the analytical tools provided by Social Media Critical Discourse Studies (SM-CDS), a newly-introduced framework comprised of different but interconnected levels of description. The volume presents three case studies which investigate the discursive and rhetorical strategies used by well-known users in order to come across as authentic. Videos produced by popular content creators belonging to different communities of practice (scientists, stay-at-home mothers, and makeup artists) are explored. The analysis reveals that they share a common set of identity characteristics, a common core of authentic traits famous YouTubers conventionally display to discursively depict themselves as genuine and credible.
Author: Katarzyna Fronczak
Publisher: Cambridge Scholars Publishing
ISBN: 1527573451
Category : Computers
Languages : en
Pages : 365
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Book Description
This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.
Author: Heidrun Dorgeloh
Publisher: Walter de Gruyter
ISBN: 3110226480
Category : Language Arts & Disciplines
Languages : en
Pages : 373
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Book Description
This volume explores the interplay of syntactic variation and genre. How do genres emerge and what is the role of syntax in constituting them? Why do certain constructions appear in certain types of text? The book takes the concept of genre as a reference-point for the description and analysis of morpho-syntactic variation and change. It includes both overviews of theoretical approaches to the concept of genre and text type in linguistics and studies of specific syntactic phenomena in English, German, and selected Romance languages. Contributions to the volume make use of insights from attempts for text classification and rhetorical views on genre and reach from quantitative, corpus-based methodology to qualitative, text-based analyses. The types of texts investigated cover spoken, highly interactive, and written forms of communication, including selected genres of computer-mediated communication. Corpus data come from both synchronic and diachronic linguistic corpora, such as LOB, Brown, FLOB, Frown, ARCHER, and ICE-Jamaica. This spectrum both in approaches and data is meant to provide a theoretical foundation as well as a realistic view of the inherent complexity of form-function relationships in syntax. At the same time, genre is treated as a category relevant beyond discourse studies, consisting of forms and conventions at all levels of linguistic analysis, including syntax. The book is therefore of interest to linguists and graduate students in the area of syntax, discourse analysis, and pragmatics, as well as to sociolinguists and corpus linguists working on register variation.
Author: Janet Giltrow
Publisher: John Benjamins Publishing
ISBN: 9027289387
Category : Language Arts & Disciplines
Languages : en
Pages : 312
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Book Description
This volume brings together for the first time pragmatic, rhetorical, and literary perspectives on genre, mapping theoretical frontiers and initiating a long overdue conversation amongst these methodologies. The diverse approaches represented in this volume meet on common ground staked by Internet communication: an arena challenging to traditional ideas of genre which assume a conventional stability at odds with the unceasing innovations of online discourse. Drawing on and developing new ideas of genre, the research reported in this volume shows, on the contrary, that genre study is a powerful means of testing commonplaces about the Internet world and, in turn, that the Internet is a fertile field for theorising genre.
Author: Christian R. Hoffmann
Publisher: John Benjamins Publishing
ISBN: 9027287708
Category : Language Arts & Disciplines
Languages : en
Pages : 286
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Book Description
The volume examines the role of narratives in old and new media. Its ten contributions firstly center on the various forms and functions narratives assume in computer-mediated environments, e.g. websites, weblogs, message boards, etc. In this light, past and present approaches to the description of narratives are presented and reevaluated based on their ability to capture the conceptual and methodological exigencies of new media. Secondly, the volume sheds new light upon the multimodal composition of new media narratives which typically feature multiple co-occurring semiotic modes such as speech, sound, text, static or moving images. In this vein, each paper explores a wide array of authentic examples from text genres as diverse as political speeches, real-time narratives and contemporary feature films. Its wide scope should not only appeal to linguists interested in the discursive and pragmatic dimension of narratives but also to scholars and students in other scientific disciplines.
