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Author: Advertising Research Foundation
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 356
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Author: Advertising Research Foundation
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 356
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Author: Daniel J. Robinson
Publisher: University of Toronto Press
ISBN: 1442638710
Category : History
Languages : en
Pages : 276
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Book Description
Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in popular democracy. The views of ordinary citizens could now be heard alongside those of organized interest groups. When brought to Canada in 1941, the Gallup Poll promised similar democratic rejuvenation. In actual practice, traditionally disadvantaged constituencies such as women, the poor, French Canadians, and African Americans were often heavily underrepresented in Gallup surveys. Preoccupied with election forecasting, Gallup pollsters undercounted social groups thought less likely or unable to vote, leading to a considerable gap between the polling results of the sampled polity and the opinions of the general public. Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners – market research surveys and American opinion polling – and charts its growth until its first uses by political parties.
Author: Christopher H. Sterling
Publisher: SAGE Publications
ISBN: 1452261520
Category : Language Arts & Disciplines
Languages : en
Pages : 3131
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"Written in a clear and accessible style that would suit the needs of journalists and scholars alike, this encyclopedia is highly recommended for large news organizations and all schools of journalism." —Starred Review, Library Journal Journalism permeates our lives and shapes our thoughts in ways we′ve long taken for granted. Whether we listen to National Public Radio in the morning, view the lead story on the Today show, read the morning newspaper headlines, stay up-to-the-minute with Internet news, browse grocery store tabloids, receive Time magazine in our mailbox, or watch the nightly news on television, journalism pervades our daily activities. The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; U.S. and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University. In the A-to-Z volumes 1 through 4, both scholars and journalists contribute articles that span the field′s wide spectrum of topics, from design, editing, advertising, and marketing to libel, censorship, First Amendment rights, and bias to digital manipulation, media hoaxes, political cartoonists, and secrecy and leaks. Also covered are recently emerging media such as podcasting, blogs, and chat rooms. The last two volumes contain a thorough listing of journalism awards and prizes, a lengthy section on journalism freedom around the world, an annotated bibliography, and key documents. The latter, edited by Glenn Lewis of CUNY Graduate School of Journalism and York College/CUNY, comprises dozens of primary documents involving codes of ethics, media and the law, and future changes in store for journalism education. Key Themes Consumers and Audiences Criticism and Education Economics Ethnic and Minority Journalism Issues and Controversies Journalist Organizations Journalists Law and Policy Magazine Types Motion Pictures Networks News Agencies and Services News Categories News Media: U.S. News Media: World Newspaper Types News Program Types Online Journalism Political Communications Processes and Routines of Journalism Radio and Television Technology
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 88
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Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 278
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Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 846
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Author: Theodore K. Pasma
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 88
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![Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series PDF](https://books.google.com/books/content/images/frontcover/VYJaAAAAIAAJ?fife=w80-h100)
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 960
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Author: United States. Congress. House. Judiciary Committee
Publisher:
ISBN:
Category :
Languages : en
Pages : 556
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Author: United States. Congress. House. Committee on the Judiciary
Publisher:
ISBN:
Category :
Languages : en
Pages : 584
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