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Author: Jim Joseph
Publisher: Mascot Books
ISBN: 9781684018710
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.
Author: Jim Joseph
Publisher: Mascot Books
ISBN: 9781684018710
Category : Business & Economics
Languages : en
Pages : 216
Get Book
Book Description
The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.
Author: Carolyn Tate
Publisher: John Wiley & Sons
ISBN: 0730309657
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired ofinterruption, push, mass media and the manipulation of marketingand advertising generally. They want to deal with honest, ethicalcompanies that have heart and purpose and that care about servingall their stakeholders instead of their pockets. ConsciousMarketing proves that marketing can really work if the paradigm isshifted—radically. In Conscious Marketing: How to Createan Awesome Business With a New Approach to Marketing, authorCarolyn Tate demonstrates just how beneficial this shift can be. Bypractising the four tenets of conscious marketing, companies canraise their brand's profile and attract customers for life. Thebook shows how building a business with a higher-purpose can leadto sustainability, profitability and industry leadership. Consciousmarketing works for both multinational corporations andcash-strapped small business alike. In the modern market, a business that does well and contributesto the elevation of humanity and the planet attracts the bestcustomers, employees, suppliers and investors. These peopleevangelize, and the brand reach expands exponentially further andto a more loyal audience than traditional marketing will evercapture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader andmarketer The who, what, why and how of conscious marketing Navigating the shift from traditional to consciouspractices The book includes a three-part guide to crafting an actionableplan, including where to find help. Marketing doesn't have to bethe budgetary dead weight it has become. It can be fun, human andinspiring for everyone involved, but change requires a deep shiftin thinking and behaviour that goes way beyond the transaction orthe sale. To stay relevant in the modern economy, businesses mustshow what's at their core, why they do what they do and why itmatters. Conscious Marketing is a comprehensive guide tofixing the problem, with a sustainable solution.
Author: Pete Canalichio
Publisher: Emerald Group Publishing
ISBN: 1787437825
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.
Author: Jim Joseph
Publisher: AMACOM/American Management Association
ISBN: 9780814415542
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
"Customers don't just buy products. They buy an experience. Here's how to create one through your marketing""--Resource description page.
Author: Mark Batey
Publisher: Routledge
ISBN: 1317558014
Category : Psychology
Languages : en
Pages : 324
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Book Description
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Author: Jim Joseph
Publisher: Happy About
ISBN: 160005241X
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
Author: Seth Goldman
Publisher: Crown Currency
ISBN: 0770437508
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Melissa Gonzalez
Publisher: Lioncrest Publishing
ISBN: 9781619613027
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.
