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Author: Mark D. Wells
Publisher: eBookIt.com
ISBN: 1456658565
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
The Complete Guide to Public Relations for Small to Medium-Sized Enterprises Are you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector? Are you looking for strategies to effectively communicate your brand's story and engage with your audience? If so, this book is written for you. Discover the power of public relations with this comprehensive guide to effective public relations, tailored to help you to grow your business and build your brand and profile. "The Complete Guide to Public Relations for SMEs" demystifies the concept of public relations and highlights its critical importance in the digital age. From understanding the evolving public relations landscape to establishing a strong brand identity, this book covers everything in depth. With insights into the unique challenges faced by SMEs, practical strategies, and real-life case studies, this guide will empower you with the knowledge and tools you need to elevate your business. Imagine your brand gaining the recognition it deserves, fostering trust, and improving your bottom line. With chapters dedicated to developing targeted public relations strategies, leveraging the power of social media, and creating compelling content, success is within your grasp. Learn to develop and implement realistic public relations goals, measure success, and adjust strategies based on detailed feedback, ensuring your efforts deliver tangible results. Discover the synergy between public relations, marketing, and advertising, and how these elements should be used in unison to amplify your message. Gain insights into building relationships with journalists, writing impactful media releases, and utilising visual and multimedia content to captivate your audience. Don't let your small to medium-sized enterprise remain in the shadows. Embrace the proven practices, actionable insights, and cutting-edge technology detailed in this comprehensive guide. "The Complete Guide to Public Relations for SMEs" is your roadmap to building a prominent and trustworthy brand. Your journey to mastering the art of public relations begins here!
Author: Mark D. Wells
Publisher: eBookIt.com
ISBN: 1456658565
Category : Business & Economics
Languages : en
Pages : 277
Get Book Here
Book Description
The Complete Guide to Public Relations for Small to Medium-Sized Enterprises Are you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector? Are you looking for strategies to effectively communicate your brand's story and engage with your audience? If so, this book is written for you. Discover the power of public relations with this comprehensive guide to effective public relations, tailored to help you to grow your business and build your brand and profile. "The Complete Guide to Public Relations for SMEs" demystifies the concept of public relations and highlights its critical importance in the digital age. From understanding the evolving public relations landscape to establishing a strong brand identity, this book covers everything in depth. With insights into the unique challenges faced by SMEs, practical strategies, and real-life case studies, this guide will empower you with the knowledge and tools you need to elevate your business. Imagine your brand gaining the recognition it deserves, fostering trust, and improving your bottom line. With chapters dedicated to developing targeted public relations strategies, leveraging the power of social media, and creating compelling content, success is within your grasp. Learn to develop and implement realistic public relations goals, measure success, and adjust strategies based on detailed feedback, ensuring your efforts deliver tangible results. Discover the synergy between public relations, marketing, and advertising, and how these elements should be used in unison to amplify your message. Gain insights into building relationships with journalists, writing impactful media releases, and utilising visual and multimedia content to captivate your audience. Don't let your small to medium-sized enterprise remain in the shadows. Embrace the proven practices, actionable insights, and cutting-edge technology detailed in this comprehensive guide. "The Complete Guide to Public Relations for SMEs" is your roadmap to building a prominent and trustworthy brand. Your journey to mastering the art of public relations begins here!
Author: Gini Dietrich
Publisher: Pearson Education
ISBN: 078974886X
Category : Business & Economics
Languages : en
Pages : 165
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Book Description
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1134369220
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author: Mary M. Devereux
Publisher: John Wiley & Sons
ISBN: 1118179366
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Author: Iqbal, Shuja
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
Innovative Human Resource Management for SMEs presents a comprehensive solution to the challenges faced by small and medium-sized enterprises (SMEs) in managing their human resources in today's rapidly changing business landscape. These SMEs often operate with limited resources and lack dedicated HR departments, making it difficult to compete for top talent against larger companies. Moreover, staying abreast of innovative HR practices can be overwhelming, leaving SMEs uncertain about how to enhance employee engagement, well-being, and overall organizational success. Edited by esteemed academic scholars, this book focuses on contemporary and practical strategies, empowering HR professionals, business managers, and leaders with the necessary tools to navigate the complexities of effective human capital management. By exploring key areas such as recruitment, employee engagement, performance management, well-being, and organizational transformation, the book provides actionable insights through real-world case studies. It offers valuable information to drive organizational success and foster a positive workplace culture, benefiting not only SMEs but also larger organizations seeking to optimize their HR practices. Innovative Human Resource Management for SMEs stands as a guiding beacon, empowering readers to attract, engage, and retain top talent, thus ensuring their businesses thrive in the dynamic business world of the current millennium.
Author: Singh, Anurag
Publisher: IGI Global
ISBN: 1522503331
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Author: Barton J. Goldenberg
Publisher: Pearson Education
ISBN: 0134133900
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve.
Author: Colin Barrow
Publisher: Capstone
ISBN: 9781841120799
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
This completely updated 7th edition provides the next wave of entrepreneurs and small business owners with a one-stop resource of vital business information. This highly successful book is unique in offering not just informed advice on how to start, survive and succeed in business, but also has extensive directories of all the contacts and addresses you'll ever need. It will be an invaluable aid whether you are unsure how to go about market research, preparing a business plan, raising finance of legal requirements, or if you simply need a database of names and addresses.
Author: Alison Theaker
Publisher: Routledge
ISBN: 0415676479
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
Author: Linjuan Rita Men
Publisher: Routledge
ISBN: 1000028143
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
