The Complete Guide to Business Analytics (Collection) PDF Download
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Author: Thomas H. Davenport
Publisher: FT Press
ISBN: 0133091252
Category : Business & Economics
Languages : en
Pages : 1710
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Book Description
A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision! Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions! From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher
Author: Thomas H. Davenport
Publisher: FT Press
ISBN: 0133091252
Category : Business & Economics
Languages : en
Pages : 1710
Get Book Here
Book Description
A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision! Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions! From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher
Author: Cesar Brea
Publisher: FT Press
ISBN: 0133994775
Category : Business & Economics
Languages : en
Pages : 1465
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Book Description
A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
Author:
Publisher: Cybellium
ISBN: 1836795742
Category :
Languages : en
Pages : 225
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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Author: Cybellium
Publisher: Cybellium
ISBN: 1836790104
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
![Taxmann's Business Analytics – Underscoring the pivotal role of data in the contemporary business landscape for data analysis and strategic implementation | MS Excel | Tableau | R [NEP] PDF](https://books.google.com/books/content/images/frontcover/hS0DEQAAQBAJ?fife=w80-h100)
Author: H.K. Dangi
Publisher: Taxmann Publications Private Limited
ISBN: 9357786694
Category : Education
Languages : en
Pages : 21
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Book Description
This book emphasises the critical role of data in today's evolving business landscape. It highlights the increasing complexity of the business environment and the growing demand for professionals adept at analysing data patterns and translating them into actionable strategies. This book is designed to progressively build the reader's knowledge in business analytics, from fundamental concepts to specialised techniques and ethical considerations, complete with practical applications and exercises for reinforcement. The Present Publication is the Latest Edition, focusing on the latest syllabus under UGCF 2022, aligning with the National Education Policy (NEP) adopted by the University of Delhi. This book is authored by Prof. H.K. Dangi and Gurveen Kaur, with the following noteworthy features: • [Balanced Approach Between Theory and Practice] The book maintains an equilibrium between theoretical knowledge and practical application. It lays a solid theoretical foundation in Business Analytics while also emphasising its practical aspects • [Real-World Application and Hands-On Learning] Incorporating real-life case studies, hands-on examples, and exercises, the book ensures that students can connect theoretical concepts with their implementation in the real world • [Educational Journey in Business Analytics] This book offers insights into data-driven decision-making and strategic thinking The structure of the book is as follows: • [Learning Outcomes] Every chapter begins with the list of learning outcomes which the readers will achieve after the completion of the chapter • [Headings/Sub-headings] Chapters are further divided into headings and sub-headings to increase the reader's comprehension • [Practice & Discussion Questions] Each chapter contains a series of practice/discussion questions to help the reader review the material • [Case Studies] are provided at the end of each chapter to help readers implement their learning into hypothetical real-life situations The content is methodically divided into eight chapters, covering a broad range of topics such as: • Introduction o Begins with a historical overview and the architectural framework of business analytics o Definitions, distinctions between analysis and analytics, and types (descriptive, predictive, prescriptive) are discussed o Applications across finance, marketing, human resources, and healthcare are explored alongside a case study and summary, followed by exercises and multiple-choice questions • Data Preparation o Focuses on the data preparation process, using MS-Excel for cleaning and validation, identifying outliers, and understanding covariance and correlation matrix o Practical application to business, summary, exercises, and multiple-choice questions are included • Data Summarisation and Visualisation o Covers types of data summarisation and visualisation, with an emphasis on using Tableau o The chapter concludes with exercises and multiple-choice questions • Getting Started with R o Introduces R and R Studio, highlighting the advantages of R, installation processes, data structures in R, and their application to business o Summarised with exercises and multiple-choice questions • Descriptive Statistics Using R o Measures of central tendency, dispersion, and relationship between variables are explored o Focuses on data visualisation using R through various plots and business applications, followed by a summary, exercises, and questions • Predictive Analytics o Discusses simple and multiple linear regression models, confidence and prediction intervals, regression analysis using R, and their applications in business o A summary, exercises, and multiple-choice questions are provided • Textual Analysis o Highlights the significance, applications, and challenges of textual data analysis o Introduces methods and techniques like word clouds, tree maps, and sentiment analysis using R, with a focus on business applications, summarised with exercises and questions • Ethics in Business Analytics o Addresses the meaning and importance of ethics in analytics, ethical issues, and considerations for ethical conduct o Concludes with practical applications to business, a summary, exercises, and multiple-choice questions
Author: Sahil Kohli
Publisher: Beyond Leer Publishing, an Imprint of Kohli Media LLP
ISBN: 8195956211
Category : Computers
Languages : en
Pages : 171
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Book Description
Business Analytics has become a crucial aspect of decision-making in the modern business world. With the availability of vast amounts of Data and the increasing use of technology, organizations are now relying more than ever on data-driven insights to drive growth and gain a competitive advantage. In "A Handbook to Business Analytics," authors Sahil Kohli and Deepanshi Wadhwa present a comprehensive guide to understanding the principles and practices of Business Analytics. The book covers a wide range of topics, from the basics of Data Collection and Analysis to Visualisation and Decision Analysis. With clear explanations and practical examples, this handbook is designed to be accessible to readers with little or no prior experience in the field. Whether you are a student, professional, or entrepreneur, this book will provide you with the knowledge and skills you need to make informed decisions based on data. By the end of this handbook, you will have a deep understanding of the role of Analytics in Business, the various tools and techniques available for Data Analysis, and how to apply these techniques to real-world business problems. Whether you are looking to build a career in Business Analytics or simply want to gain a competitive advantage in your current role, this book is an essential resource for anyone interested in using Data to drive Business success.
Author: Richard Busulwa
Publisher: Routledge
ISBN: 1000383261
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Digital Transformation in Accounting is a critical guidebook for accountancy and digital business students and practitioners to navigate the effects of digital technology advancements, digital disruption, and digital transformation on the accounting profession. Drawing on the latest research, this book: Unpacks dozens of digital technology advancements, explaining what they are and how they could be used to improve accounting practice. Discusses the impact of digital disruption and digital transformation on different accounting functions, roles, and activities. Integrates traditional accounting information systems concepts and contemporary digital business and digital transformation concepts. Includes a rich array of real-world case studies, simulated problems, quizzes, group and individual exercises, as well as supplementary electronic resources. Provides a framework and a set of tools to prepare the future accounting workforce for the era of digital disruption. This book is an invaluable resource for students on accounting, accounting information systems, and digital business courses, as well as for accountants, accounting educators, and accreditation / advocacy bodies.
Author: Sun, Zhaohao
Publisher: IGI Global
ISBN: 179989018X
Category : Computers
Languages : en
Pages : 425
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Book Description
Intelligent business analytics is an emerging technology that has become a mainstream market adopted broadly across industries, organizations, and geographic regions. Intelligent business analytics is a current focus for research and development across academia and industries and must be examined and considered thoroughly so businesses can apply the technology appropriately. The Handbook of Research on Foundations and Applications of Intelligent Business Analytics examines the technologies and applications of intelligent business analytics and discusses the foundations of intelligent analytics such as intelligent mining, intelligent statistical modeling, and machine learning. Covering topics such as augmented analytics and artificial intelligence systems, this major reference work is ideal for scholars, engineers, professors, practitioners, researchers, industry professionals, academicians, and students.
Author: Johannes Ledolter
Publisher: John Wiley & Sons
ISBN: 1118572157
Category : Mathematics
Languages : en
Pages : 304
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Book Description
Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools Illustrations of how to use the outlined concepts in real-world situations Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials Numerous exercises to help readers with computing skills and deepen their understanding of the material Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.
Author: Balram Krishan, Vivek Bhambri, Babita Chopra
Publisher: KHANNA PUBLISHING HOUSE
ISBN: 9382609520
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
It has been rightly said that "people who can't see the value in data mining as a concept either don't have the data or don't have data with integrity." This book has been designed as a basic text book for computer Science and management students at post Graduation and under graduation levels. it explains the technical concepts of this hot area in simple and easily understandable language. It covers the complete syllabus of MCA, B.Tech courses of Punjabi University, Punjab University, Punjab Technical University and many other major universities.
