Author: Roger Enrico
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Author: J. C. Louis
Publisher:
ISBN: 9780896960527
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Author: Dennis J. Barton
Publisher: iUniverse
ISBN: 059524159X
Category : Fiction
Languages : en
Pages : 348
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Book Description
In a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. Jack is as SS-man, a Special Services Operative for Coak-Cola. He does the dirty work and makes a good living. He's got a posh pad, a fast car, and chicks really dig him. Everything is going just great until he begins to catch on that his employer is not so benevolent as he had once been lead to believe. Something is rotten in Cola-Land. And Jack, reluctant Jack, along with a mysterious new super-hero who calls himself "The Blue Buddha", must make a stand for truth, justice, and clean drinking-water for all.
Author: J. C. Louis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Author: Mark Pendergrast
Publisher:
ISBN: 9780465054688
Category : Business & Economics
Languages : en
Pages : 666
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Book Description
An illustrated history of the Coca-Cola soft drink company.
Author: Roger Enrico
Publisher: Bantam Books
ISBN: 9780553266320
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Author: Kenny Abdo
Publisher: ABDO
ISBN: 1098229460
Category : Juvenile Nonfiction
Languages : en
Pages : 27
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Book Description
This title focuses on the feud between the companies Coke and Pepsi while offering information related to their histories, combative relationships, and the legacies they leave behind. This hi-lo title is complete with vibrant photographs, simple text, glossary, and an index. Aligned to Common Core Standards and correlated to state standards. Fly! is an imprint of Abdo Zoom, a division of ABDO.
Author: Frederick Allen
Publisher: Open Road Media
ISBN: 1504019830
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Author: Anup Kaldate
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In "The Story of Coca-Cola and Pepsi," embark on a thrilling journey through the world of two iconic beverage giants. This page-turner unravels the history, fierce rivalry, and cultural impact of Pepsi and Coca-Cola. From their modest beginnings to global dominance, explore the visionary leaders, innovative marketing, and unforgettable moments that define the cola wars. It's a tale of triumphs, setbacks, celebrity endorsements, collectibles, and even cola-inspired recipes. But beyond beverages, it's a story of people-millions of fans, collectors, and enthusiasts who've made Pepsi and Coca-Cola a part of their lives. Join us for a captivating adventure through the world of Pepsi and Coca-Cola, where each page is a sip of history. Get ready to be excited, intrigued, and thoroughly immersed in this epic narrative. Cheers to a journey you won't want to miss!
Author: Dennis Smith
Publisher: Kolawars
ISBN: 9780692650752
Category :
Languages : en
Pages : 128
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Book Description
For the first decade of the 20th century more Coca-Cola was consumed in Atlanta than any other city. It was the city's most famous product and made Atlanta known around the world in just a few years' time. The first sky scraper in the south was the Candler Building designed as the home for the Coca-Cola Company. Atlanta citizens acknowledged this fact when they wanted a glass of Coca-Cola by asking the dispenser for "a brick in the Candler Building."But the citizens of Atlanta were drinking more than Coca-Cola - they were also drinking Afri-Kola and Koca Nola, Celery=Cola and Capacola, Fan-Taz and Pep-To-Lac, Dope and Koke, Jit-A-Cola and Ko-Nut, Nova-Kola and Rye-Ola. In addition to Asa Candler's Coca-Cola they were drinking Daniel's Koko-Kolo, Venable's Coca-Kola, and Standard Coca-Cola. Lee Hagan claimed to sell ten thousand drinks of his Red Rock Ginger Ale in Atlanta every day.There were dozens of brand name and proprietary soft drinks sold in the city of Atlanta in the first part of the 20th century. Many of these drinks were local in origin yet advertised nationally. Afri-Kola was bottled as far west as Texas, Koca Nola as far north as Maine and west to Washington state, and Nova-Kola as far away as Illinois. Others found markets regionally in Georgia, Tennessee, Florida, and other nearby states. Some of these beverages were intended to ride on the successful coattails of Coca-Cola and found themselves in court as a result. Whether selecting a similar name such as 'Venable's Coca-Kola' or substituting their own drink on calls for the original, these imitators found the Coca-Cola Company ready to protect its trademark and business. Here is the story of Atlanta's Kola Wars for the first fifty years.
