The CLIA Guide to the Cruise Industry

The CLIA Guide to the Cruise Industry PDF Author: Marc Mancini
Publisher:
ISBN: 9781949667066
Category :
Languages : en
Pages : 256

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Book Description
Have you ever wondered how the cruise business works? If you have, then The CLIA Guide to the Cruise Industry is perfect for you. Originally conceived as a component of the Cruise Lines International Association (CLIA) certification program, this combination textbook-workbook will provide you an insight-filled voyage through every aspect of the cruise business.?It approaches its topic from the perspective of working professionals. Reviewed by some of the most knowledgeable and experienced executives in the cruise business, you'll get a rare insider's look on how cruise sales, marketing, and operations come together.?It makes reading about cruising fun. The CLIA Guide to the Cruise Industry uses a lively and relaxed style of prose. It will make cruising come alive for you.?It uses dozens of learning strategies to help you understand and remember what you learn. Highlighting, bullet points, headings, graphs, tables, color photos, self-diagnostics, case studies and application activities serve to clarify, magnify, and reinforce what you read.?It provides an insider's look at the cruise business. A senior VP at Royal Caribbean Cruise Line called this book's author, Dr. Marc Mancini, the guru of the cruise industry. He has designed over 150 CLIA training programs for cruise-related companies, including Seabourn, Norwegian Cruise Line, Holland America Line, Hurtigruten, American Cruise Lines and Delta Queen. This ensures that what you read reflects real-world insights into the cruise business.Whether you are a student, a traveler or just curious about the cruise industry, The CLIA Guide to the Cruise Industry will provide you with an intimate, detailed and accurate look into one of the true success stories of our times.

The CLIA Guide to the Cruise Industry

The CLIA Guide to the Cruise Industry PDF Author: Marc Mancini
Publisher:
ISBN: 9781949667066
Category :
Languages : en
Pages : 256

Get Book

Book Description
Have you ever wondered how the cruise business works? If you have, then The CLIA Guide to the Cruise Industry is perfect for you. Originally conceived as a component of the Cruise Lines International Association (CLIA) certification program, this combination textbook-workbook will provide you an insight-filled voyage through every aspect of the cruise business.?It approaches its topic from the perspective of working professionals. Reviewed by some of the most knowledgeable and experienced executives in the cruise business, you'll get a rare insider's look on how cruise sales, marketing, and operations come together.?It makes reading about cruising fun. The CLIA Guide to the Cruise Industry uses a lively and relaxed style of prose. It will make cruising come alive for you.?It uses dozens of learning strategies to help you understand and remember what you learn. Highlighting, bullet points, headings, graphs, tables, color photos, self-diagnostics, case studies and application activities serve to clarify, magnify, and reinforce what you read.?It provides an insider's look at the cruise business. A senior VP at Royal Caribbean Cruise Line called this book's author, Dr. Marc Mancini, the guru of the cruise industry. He has designed over 150 CLIA training programs for cruise-related companies, including Seabourn, Norwegian Cruise Line, Holland America Line, Hurtigruten, American Cruise Lines and Delta Queen. This ensures that what you read reflects real-world insights into the cruise business.Whether you are a student, a traveler or just curious about the cruise industry, The CLIA Guide to the Cruise Industry will provide you with an intimate, detailed and accurate look into one of the true success stories of our times.

Cruising

Cruising PDF Author: Marc Mancini
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
This comprehensive new guide, written in conjunction with the Cruise Lines International Association (CLIA), explains cruising in detail, the fastest growing segment of the travel industry. Chapters cover everything from who cruises and why to how to successfully market and sell cruises to the public. Detailed information is provided on cruise history, ship types, the cruise experience, where to cruise, how the industry operates, and promotional materials. The variety of activities -- including Internet activities -- found throughout reinforces concepts through practical application of learned material. Information on how to obtain Cruise Lines International Association certification is included.

Selling the Sea

Selling the Sea PDF Author: Bob Dickinson
Publisher: LibreDigital
ISBN: 9780470106815
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
Examines several aspects of the cruise industry: where it started, how it got to where it is, and where it's headed?

Cruise Ship Tourism, 2nd Edition

Cruise Ship Tourism, 2nd Edition PDF Author: Ross Dowling
Publisher: CABI
ISBN: 1780646089
Category : Business & Economics
Languages : en
Pages : 621

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Book Description
Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.

Cruise Operations Management

Cruise Operations Management PDF Author: Philip Gibson
Publisher: Routledge
ISBN: 113647269X
Category : Travel
Languages : en
Pages : 379

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Book Description
Cruise Operations Management: Hospitality Perspectives provides a comprehensive and contextualized overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. Since the first edition of this book, there have been many important developments in the industry and this new edition features revised chapters on: contemporary cruise operations cruise geography itinerary planning health, safety and security maritime issues and legislation. In addition, there is a new chapter on 'Cruise Management Resources' intended to be of benefit to research students. Cruise Operations Management presents a range of issues illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated with cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. They include 'Roles and Responsibilities on a Cruise Ship', 'Customer Service Systems and Passenger Profiles' and 'Managing Food and Drink Operations Onboard'. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.

The Business and Management of Ocean Cruises

The Business and Management of Ocean Cruises PDF Author: Michael Vogel
Publisher: CABI
ISBN: 1845938453
Category : Business & Economics
Languages : en
Pages : 291

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Book Description
After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.

The Business and Management of Ocean Cruises

The Business and Management of Ocean Cruises PDF Author: Michael Vogel, Alexis Papathanassis and Ben Wolber
Publisher: CABI
ISBN: 9781845938468
Category : Cruise lines
Languages : en
Pages : 275

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Book Description
This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.

Insight Guides Cruising & Cruise Ships 2024 (Cruise Guide eBook)

Insight Guides Cruising & Cruise Ships 2024 (Cruise Guide eBook) PDF Author: Insight Guides
Publisher: Apa Publications (UK) Limited
ISBN: 1839053720
Category : Travel
Languages : en
Pages : 1159

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Book Description
Insight Guides Cruising & Cruise Ships 2024 - formerly Berlitz Cruising and Cruise Ships - features enhanced user-friendly design, extra images, new coverage of cruise history and ultimate cruising experiences, new Author's Choice recommendations, along with the expert reviews and ratings readers have trusted for over 35 years. Insight Guides Cruising & Cruise Ships 2024 (formerly Berlitz Cruising and Cruise Ships) is the world's most authoritative and longest-running guide to cruising and cruise ships. Fully updated post-Covid, this iconic, industry-leading bible for millions of cruise-goers and crew members now features larger font for greater readability, and more images, making for a fresher, more user-friendly experience. In addition, Insight Guides Cruising & Cruise Ships 2024 boasts a new section on the history of cruising, along with the author's hugely-anticipated evaluations and scores, with 320 ships reviewed and rated. It also includes new user-oriented features on the Best of Cruising. From exploring fjords and enjoying icy expeditions, to embarking on wildlife voyages and idyllic Caribbean cruises, ten Ultimate Experiences are showcased. This is supplemented by a new Author's Choice section that sees Douglas Ward - the world's foremost authority on cruising and cruise ships - share his rundown of Top Ships and the best cruises for all kinds of travellers, from families and romantics, to solo voyagers and cruise-goers with accessibility needs. Features of Insight Guides Cruising & Cruise Ships 2024 - Douglas Ward is the world's foremost authority on cruising and cruise ships. - Over 400 pages of information, with new sections covering cruise history, ultimate cruising experiences, and Author's Choice recommendations. - Features more full-colour images than ever before, and larger font for greater readability. - 320 ships reviewed and rated. ABOUT THE AUTHOR Regarded as the world's top authority on cruising and cruise ships, Douglas Ward has completed over 6,200 days on ships and riverships on almost 1100 cruises, 158 transatlantic crossings, and countless Panama Canal transits, shipyard visits, ship-naming ceremonies and maiden voyages. Often described as a maritime Sherlock Holmes, Ward's reviews leave no stone unturned, examining everything from the fluffiness of the towels and the quality of china and silverware, to the welcome aboard and disembarkation process. PRAISE FOR BERLITZ CRUISE BOOKS 'No other annual guide charts the growth of the modern cruise industry the way Douglas Ward's authoritative annual Berlitz Cruising and Cruise Ships has done' The Business Travel News 'The author is the most feared critic in the business' The Times, London 'Read before cruising' Daily News, New York 'The serious cruise traveler's Bible' Cruisediva.com 'Legendary' USA Today 'Level of detail and rigorous research are unbelievable' BookPleasures.com 'This is the encyclopedia of cruising' The Times-Picayune, New Orleans

Stern’s Guide to the Cruise Vacation: 20/21 Edition

Stern’s Guide to the Cruise Vacation: 20/21 Edition PDF Author: Steven B. Stern
Publisher: Xlibris Corporation
ISBN: 1796050369
Category : Travel
Languages : en
Pages : 498

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Book Description
“The extent of detail given . . . is good not only for the novice cruiser finding their way around . . . but also for the veteran cruiser who wants to know the latest about the newest ships.” “This is the book with which to gain a full and thorough understanding of the wonderful world of cruising. Repeat cruisers and novices alike will gain from the volume of features, menus, daily schedules, photos, as well as details on every cruise ship and port of call throughout the world. This should be the encyclopedia for any cruise aficionado” (World of Cruising). “People who’ve never cruised before or those who have but find themselves faced with a confusing onslaught of new ships need to know a great deal, and this book goes a long way in providing it” (Chicago Tribune). “Stern’s Guide to the Cruise Vacation is one of the most comprehensive authorities and a must-have for both the novice and the seasoned cruiser” (Porthole Cruise Magazine).

Analysis of the North American Cruise Industry

Analysis of the North American Cruise Industry PDF Author:
Publisher:
ISBN:
Category : Cruise lines
Languages : en
Pages : 72

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Book Description