Author: Publisher:
ISBN:
Category : Casinos
Languages : en
Pages : 694
Book Description
The ... Casino and Gaming Business Market Research Handbook
Author: The 2000 Casino and Gaming Market Research Handbook
Author: Terri C. WalkerPublisher: Richard K. Miller & Associates
ISBN: 9781577830153
Category : Reference
Languages : en
Pages : 695
Book Description
The 2001 Casino and Gaming Market Research Handbook
Author: Terri C. WalkerPublisher:
ISBN: 9781577830245
Category :
Languages : en
Pages : 600
Book Description
The 1997 Casino and Gaming Market Research Handbook
Author: Terri C. WalkerPublisher:
ISBN: 9781881503705
Category :
Languages : en
Pages : 350
Book Description
Handbook of Marketing Research Methodologies for Hospitality and Tourism
Author: Ronald A. NykielPublisher: Routledge
ISBN: 113661088X
Category : Business & Economics
Languages : en
Pages : 377
Book Description
Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Casino City's North American Gaming Almanac
Author: Sports Business Market Research Handbook
Author: Native American Casino
Author: Research Handbook on Electronic Commerce Law
Author: John A. RothchildPublisher: Edward Elgar Publishing
ISBN: 1783479922
Category : Law
Languages : en
Pages : 640
Book Description
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
The Online Gambling Market Research Handbook
Author: Terri C. WalkerPublisher:
ISBN: 9780972052252
Category : Internet gambling
Languages : en
Pages : 248
Book Description
