The California Wine Industry PDF Download
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Author:
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Category :
Languages : en
Pages :
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Author:
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ISBN:
Category :
Languages : en
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Author: Vincent P. Carosso
Publisher: Univ of California Press
ISBN: 0520330668
Category : Cooking
Languages : en
Pages : 252
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1951.
Author: Vincent Phillip Carosso
Publisher:
ISBN:
Category : Wine and wine making
Languages : en
Pages : 241
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Book Description
Author: M. A. Amerine
Publisher: Univ of California Press
ISBN: 0520317157
Category : Technology & Engineering
Languages : en
Pages : 1020
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1970.
Author: Charles L. Sullivan
Publisher: Board and Bench Publishing
ISBN: 093266444X
Category : Cooking
Languages : en
Pages : 511
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Book Description
Charles Sullivan's Napa Wine: A History, is the engaging story of the rise to prominence of what many believe to be the greatest winegrowing area in the Western hemisphere. This new edition completes that picture, bringing to light more than a decade of dramatic changes and shifted norms visited upon the valley, from pholoxera-wasted vineyards to High Court-officiated territorial battles, told in a rousing, transportive narrative. Beginning in 1817 with the movement of Spanish missions into the San Francisco Bay area, Sullivan winds his way through the great wine boom of the late 19th-century, the crippling effect of Prohibition, and Napa's rise out of its havoc to its eventual rivaling of Bordeaux in the judgments of 1976 and 2006. Published in cooperation with the Napa Valley Wine Library, the book includes historic maps, charts of vineyard ownership, and vintages from the 1880s to present.
Author: Maynard A. Amerine
Publisher: Univ of California Press
ISBN: 0520320212
Category : Social Science
Languages : en
Pages : 268
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986.
Author: Albert Julius Winkler
Publisher: Univ of California Press
ISBN:
Category : Viticulture
Languages : en
Pages : 664
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Book Description
The text is designed to enable those concerned with either vine or fruite problems to arrive at considered diagnoses. Tje student will find the text and cited references a comprehensive source of information.
Author: Albert Julius Winkler
Publisher: Univ of California Press
ISBN:
Category :
Languages : en
Pages : 664
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Book Description
Author: James Conaway
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618257980
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
James Conaway's remarkable bestseller delves into the heart of California's lush and verdant Napa Valley, also known as America's Eden. Long the source of succulent grapes and singular wines, this region is also the setting for the remarkable true saga of the personalities behind the winemaking empires. This is the story of Gallos and Mondavis, of fortunes made and lost, of dynasties and destinies. In this delightful, full-bodied social history, James Conaway charts the rise of a new aristocracy and, in so doing, chronicles the collective ripening of the American dream. More than a wine book, Napa is a must-read for anyone interested in our country's obsession with money, land, power, and prestige.
Author: Matt Harvey
Publisher: Routledge
ISBN: 1135079749
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
