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Author: Bill Donaldson
Publisher:
ISBN: 9781901085952
Category : Marketing
Languages : en
Pages : 125
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Book Description
Author: Bill Donaldson
Publisher:
ISBN: 9781901085952
Category : Marketing
Languages : en
Pages : 125
Get Book Here
Book Description
Author: Bill Donaldson
Publisher: Goodfellow Publishers Ltd
ISBN: 1906884951
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
The Busy Manager’s Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.
Author: Barry Callen
Publisher: McGraw Hill Professional
ISBN: 0071713468
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Proven strategies that make sure your marketing message stands out from the rest The average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible. Manager’s Guide to Marketing, Advertising, and Publicity explains The 14 principles of marketing communications strategy Common marketing mistakes to avoid Techniques for creating powerful marketing messages The many choices for delivering your marketing message How to take full advantage of digital platforms Today, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century. Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms, concepts, and jargon Tactics and strategies for overseeing marketing initiatives Insider tips for getting the most out of marketing, advertising, and publicity Practical advice for creating effective campaigns Warning signs when preparing for and undertaking marketing initiatives Stories and insights from the experiences of others Specific marketing procedures, tactics, and hands-on techniques
Author: Richard A. Luecke
Publisher: HarperChristian + ORM
ISBN: 0814414753
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Delegation amounts to a lot more than just passing work off onto subordinates, and when handled correctly, it gives managers a chance to lead more effectively. Authors Richard A. Luecke and Perry Mcintosh present leaders with a straightforward, five-step process for mastering delegation--and increasing their output. The Busy Manager’s Guide to Delegation teaches you to set the stage for excellent results, what to do if things go wrong, and ways to ensure that all their people benefit from the experience. In this book, you’ll discover: which tasks to delegate; how to identify the right people for the jobs; how to assign tasks; how to monitor progress and provide feedback; and how to evaluate performance. Filled with quick tips, exercises, self-assessments, and practical worksheets, The Busy Manager’s Guide to Delegation offers busy managers a way to strengthen their departments by focusing their newfound time and energy on developing the skills of their people.
Author: Jason Weaver
Publisher: McGraw Hill Professional
ISBN: 007180188X
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
A COMPREHENSIVE CRASH COURSE FOR MASTERING TODAY'S MOST IMPORTANT MARKETING PLATFORM Online marketing has evolved far beyond just websites and banner ads. Your business’s credibility now rests on the ability not to just embrace digital platforms but to coordinate a broad spectrum of media in every campaign. Manager's Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using the latest, most sophisticated tools and strategies. It provides in-depth coverage of essential online marketing tools and techniques, including: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO) E-mail marketing Online Public Relations Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Clear definitions of key terms and concepts Tactics and and strategies for effective online marketing Tips for executing the tactics in the book Practical advice for preventing errors Caution signs to avoid common and uncommon mistakes Examples of successful online marketing tactics Specific planning procedures, tactics, and hands-on techniques
Author: Roger Formisano
Publisher: McGraw Hill Professional
ISBN: 0071436456
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.
Author: Adele B. Lynn
Publisher: HarperChristian + ORM
ISBN: 0814429947
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
This simple, easy-to-use book gives managers, supervisors, and team leaders activities to help their teams overcome emotional obstacles and become more effective. In a team situation, many issues -- like lack of trust and commitment, unresolved conflicts, and the inability of individuals to understand how their actions impact the rest of the team -- can stop even the most promising groups from delivering great results. In Quick Emotional Intelligence Activities for Busy Managers, you will find powerful, proven exercises they can use to help employees: identify individual and team mood deal with anger and emotional triggers avert, rather than avoid, conflict encourage communication overcome fear and other obstacles understand and manage competition honor differences assess team strengths and weaknesses pick up on cues from teammates control the emotional climate of the team Each activity is followed by a discussion of its purpose, how to use it, and a list of post-activity questions to help solidify each lesson. This practical, effective collection of proven exercises will elicit the best from any team.
Author: Mike Meldrum
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 294
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Book Description
This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.
Author: Jonathan Bernstein
Publisher: McGraw Hill Professional
ISBN: 0071776133
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
Lead your Organization through any business crisis—and emerge stronger than ever Manager’s Guide to Crisis Management provides the basic skills and knowledge you need to deal with the crises that inevitably occur in any business or organization. Covering every aspect of the topic—from defining crisis management and policies to training for and responding to crises—it helps you fully grasp any situation that threatens business, careers, and even lives. Lead through any crisis smoothly and with minimal ramifications by mastering the most effective tactics, including: Planning for and training staff in crisis management Anticipating and preventing crises before they occur Managing the company’s online reputation Addressing crises that affect multicultural stakeholders Creating effective crisis-related messaging Knowing when to bring in a specialist About the Briefcase Books series: Briefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of key terms and concepts Smart Managing: Tactics and strategies for managing crises Tricks of the Trade: Tips for executing the tactics in the book Mistake Proofing: Practical advice for minimizing the possibility of error Caution: Warning signs for when things are about to go wrong For Example: Examples of successful crisis management Tools: Specific planning procedures, tactics, and hands-on techniques
Author: Ian Ford
Publisher:
ISBN: 9780975023792
Category :
Languages : en
Pages : 35
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Book Description
This guide allows you to develop both simple and detailed Business and Marketing Plans. The e-book uses a simple question and answer format to lead you through the planning process, saving 40-80% of the time normally taken to prepare a business plan. And the customer service, and up-marketing concept will give you the power you need in your business. This e-book will helps you to: * Plan and control your business. * Improve business and marketing skills. * Increase sales and profitability. * Generate new business ideas and establish your business direction. * Serve your customers better (action steps included). * Up-Marketing concept. With this guide, literally anyone can prepare professional Business and Marketing Plans. It's simple question and answer format with examples and will save you hours of time and frustration whilst generating countless new ideas for your business. Already being used by thousands of businesses. The customer service chapter contains simple guidelines designed to assist you in strengthening the service you provide to your customers. Our wish for you is that you use this information and prosper. Open your mind, build your business and become wealthy by serving your clients in the most incredible way.
