The Brand Who Cried Wolf PDF Download
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Author: Scott Deming
Publisher: John Wiley & Sons
ISBN: 0470923466
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.
Author: Phoebe Franklin
Publisher: Read Aloud Classics
ISBN: 9781478807001
Category : Juvenile Fiction
Languages : en
Pages : 16
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Book Description
A lonely shepherd boy learns a lesson about telling the truth. Read to find out what happens when a boy who is known to lie finally tells the truth.
Author: Eric Blair
Publisher: Capstone Classroom
ISBN: 1404873643
Category : Juvenile Fiction
Languages : en
Pages : 14
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Book Description
In this retelling of the classic Aesop's fable, a bored shepherd boy thinks it's fun to see the villagers run to help him when he cries, "Wolf!" However, the boy is lying. Find out what happens when the villagers no longer believe what the boy says, even when he's telling the truth!
Author:
Publisher: Dyslexic Books
ISBN: 9780369332141
Category : Children's stories
Languages : en
Pages : 10
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Book Description
A boy was looking after the sheep. He cried, "wolf" so people in the town ran to help. But is there really a wolf?
Author:
Publisher: Usborne Books
ISBN: 9780794519841
Category : Children's stories
Languages : en
Pages : 0
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Book Description
Every day, Sam takes the same old sheep up the same old mountain. What can he do to make life a little more exciting? Find out in this lively retelling of the classic story by Aesop.
Author: Scott Deming
Publisher: John Wiley & Sons
ISBN: 0470923466
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.
Author: Scott Deming
Publisher: Greenleaf Book Group
ISBN: 1626341265
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
A rousing call to transform your business through the power of values and purpose According to consultant, coach, and speaker Scott Deming, you and your company, your foundation, or any organization you belong to have the power to truly affect change, but too often you focus on policies and procedures instead of values and purpose. And without values and purpose, your power and your ability to influence go to waste or even become destructive. Deming developed a philosophy from his earliest days as an advertising and marketing executive that was based on three core values his parents taught him: honesty, integrity, and respect for humanity. From that foundation, he realized his purpose: to help businesses—big and small, old and new—create lasting, meaningful brands by focusing on what matters most to them and to those they serve. His love of business—the fact that someone can have an idea and use passion, smarts, and hard work to make a go of it—propels his drive to return you and your organization to the right formula for success: viewing values and purpose as the essentials. Powered by Purpose deftly integrates conceptual knowledge with case studies and Deming’s firsthand experiences. The result is an engaging work that shows you how to identify your values, declare your purpose, surround yourself with others of like mind, and then communicate that purpose to the world in a manner laced with emotion, relevance, and intrigue.
Author: Ogechi Adeola
Publisher: Springer Nature
ISBN: 3030886786
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Author: Adele R. Cehrs
Publisher: John Wiley & Sons
ISBN: 1118976681
Category : Business & Economics
Languages : en
Pages : 243
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Book Description
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.
Author: Quint Studer
Publisher: Wiley + ORM
ISBN: 1118040694
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Praise for Results That Last"Quint Studer is a superb communicator with a deep belief in the power of relationships. His informal tone, sense of humor, and real-world stories bring his business principles to life. Results That Last has a vital, optimistic quality that will keep readers re-reading long after other leadership books have been relegated to a dark corner of the shelf."--Nido Qubein, author of How to Get Anything You Want; President, High Point University; Chairman, Great Harvest Bread Company; and founder, National Speakers Association Foundation"Results That Last is long overdue and fills a big gap in effective business management. There are legions of books that show us the way to achieve successful results in business, but very few that teach us how to institutionalize success. In reality, achieving success is the easy part. The real challenge is to achieve results that last. Quint Studer not only proves it is possible to hardwire a culture for lasting results, but lays out a simple, logical, and effective way to do so. Anyone who wants to make success a habit needs to read this book."--Bob MacDonald, former CEO, Allianz Life of North America and author of Beat the System: 11 Secrets to Building an Entrepreneurial Culture in a Bureaucratic World"I have always been fascinated by how the various parts of an organization work together to achieve strategic objectives. In Results That Last, Quint Studer explores the complex subject of performance improvement in a fresh, readable, and easy-to-grasp way. By standardizing certain business practices and leader behaviors, any company in any field can create an environment that allows it to achieve and sustain long-term results."--David F. Giannetto, coauthor of The Performance Power Grid: The Proven Method to Create and Sustain Superior Organizational Performance
Author: Donald Hendon
Publisher: Maven House Press
ISBN: 1938548078
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do. Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.
