The Bootstrapper's Guide to Digital Marketing In 2017 PDF Download
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Author: Catherine Mongina
Publisher:
ISBN: 9781520276403
Category :
Languages : en
Pages : 37
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Book Description
Traditional marketing methods such as billboards, print ads or radio are often too expensive for new business owners. This doesn't mean that they couldn't use the publicity to boost their sales, but they simply can't afford it. So how do you get customers when you don't have a huge marketing budget?Using digital tactics such as SEO, content marketing, video marketing, mobile marketing, analytics tracking, and more, you can build your presence online, attract new customers, keep your customers happy, and drive profit. And, with the help of the latest online and productivity tools, you'll optimize your time at work. The digital landscape is constantly changing, and your ability to stay on the pulse will set you apart from your competitors. In this quick reference guide, I will share with you tactics, tools, digital trends and insights that will set your business up for success. In an ever-changing digital landscape, success in business can sometimes depend on what you do -- or don't do -- online.
Author: Catherine Mongina
Publisher:
ISBN: 9781520276403
Category :
Languages : en
Pages : 37
Get Book Here
Book Description
Traditional marketing methods such as billboards, print ads or radio are often too expensive for new business owners. This doesn't mean that they couldn't use the publicity to boost their sales, but they simply can't afford it. So how do you get customers when you don't have a huge marketing budget?Using digital tactics such as SEO, content marketing, video marketing, mobile marketing, analytics tracking, and more, you can build your presence online, attract new customers, keep your customers happy, and drive profit. And, with the help of the latest online and productivity tools, you'll optimize your time at work. The digital landscape is constantly changing, and your ability to stay on the pulse will set you apart from your competitors. In this quick reference guide, I will share with you tactics, tools, digital trends and insights that will set your business up for success. In an ever-changing digital landscape, success in business can sometimes depend on what you do -- or don't do -- online.
Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119235618
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
Author: Arvid Kahl
Publisher:
ISBN: 9783982195704
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
Author: Troy Scott
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976219092
Category :
Languages : en
Pages : 114
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Book Description
Troy is a multi-time former startup junky living in Silicon Valley. After growing tired of the boom-bust cycle of chasing the ultimate "MVP" (minimal viable product) to rush to market, he transitioned his diverse marketing skills into helping other entrepreneurs set up proven online systems that grow their businesses faster and easier. This book lays out the 5-step process he uses to help other business owners generate more leads, create more qualified buyers and dominate their local market by leveraging new technology and marketing automation tools.
Author: New York Stock Exchange
Publisher:
ISBN: 9780996498227
Category :
Languages : en
Pages :
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Book Description
Entrepreneur's guide for starting and growing a business to a public listing
Author: Marc J. Dollinger
Publisher:
ISBN: 9780130909954
Category : Entrepreneurship
Languages : en
Pages : 0
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Book Description
For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu
Author: Rob Walling
Publisher: The Numa Group LLC
ISBN: 0615373968
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.
Author: Brian Grazer
Publisher: Simon and Schuster
ISBN: 147673075X
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
Brian Grazer knows the one thing that can instantly connect you with anyone: Curiosity. A Curious mind offers a brilliantly entertaining and inspiring account of how his courage and enthusiasm for talking with complete strangers have been the secret of his success as a leading Hollywood producer.
Author: Dan Norris
Publisher:
ISBN: 9780995404403
Category : New business enterprises
Languages : en
Pages : 206
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Book Description
From generating ideas to gaining your first paying customers. This is the bootstrapper's bible for launching your next product. 1. Why validation isn't the answer 2. How to evaluate your business idea 3. How to choose a business name fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly
Author: Dan Norris
Publisher:
ISBN: 9780995404427
Category : Internet marketing
Languages : en
Pages : 224
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Book Description
Content Machine outlines a strategy for using content marketing to build a 7-figure business with zero advertising. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.
