The Bookbuzz Book of Biz Book Insights 2009 PDF Download
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Author: Yanky Fachler
Publisher: ASP / VUBPRESS / UPA
ISBN: 9054875968
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
"My Hope is that Managers will read Business Books a bit More Critically, free from Delusions, their Deepest Fantasies and Fondest Hopes Tempered bya bit of Realism." Phil Rosenzweig, The Halo Effect --Book Jacket.
Author: Yanky Fachler
Publisher: ASP / VUBPRESS / UPA
ISBN: 9054875968
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
"My Hope is that Managers will read Business Books a bit More Critically, free from Delusions, their Deepest Fantasies and Fondest Hopes Tempered bya bit of Realism." Phil Rosenzweig, The Halo Effect --Book Jacket.
Author: LeBron James
Publisher: Penguin
ISBN: 059383044X
Category : Sports & Recreation
Languages : en
Pages : 289
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Book Description
The celebrated memoir from LeBron James - a poignant, thrilling tale of the power of teamwork to transform young lives, including his own "A book that will incredibly move and inspire you.” —Jay-Z "A heartwarming story of boys who became men, teammates who became brothers, players who became champions, wonderfully told through the maturing eyes of basketball's greatest star." — John Grisham Before LeBron James was an NBA superstar, he was just a kid from Akron, Ohio, who loved to play basketball on a team called the Shooting Stars. This is the story of how this motley group of ten-year-olds grew into a team and became men together - surviving the challenges of inner city America and enduring jealousy, hostility, exploitation, and the consequences of their own overconfidence in their quest to win a national championship. Shooting Stars is a poignant, thrilling tale of the power of teamwork to transform young lives.
Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Beth Driscoll
Publisher: Cambridge University Press
ISBN: 1108945309
Category : Language Arts & Disciplines
Languages : en
Pages : 159
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Book Description
The Frankfurt Book Fair is the leading global industry venue for rights sales, facilitating business-to-buzzness deals and international networks. In this Element, we pursue an Ullapoolist approach to excavate beneath the production of bestsellers at the Fair. Our investigation involved three consecutive years of fieldwork (2017–2019) including interviews and autoethnographic, arts-informed interventions. The Element argues that buzz at the Fair exists in two states: as market-ready media reports and partial, lived experiences linked to mood. The physical structures and absences of the Fair enact its power relations and direct the flow of books and buzz. Further, the Fair is not only a site for commercial exchange but a carnival of sorts, marked by disruptive historical events and problematic socio-political dynamics. Key themes emerging from the Element are the presence of excess, the pseudo(neo)liberal self-satisfaction of book culture, and the interplay of optimism and pessimism in contemporary publishing.
Author: Emanuel Rosen
Publisher: Broadway Business
ISBN: 9780385496681
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
Author: Jason I. Miletsky
Publisher: Muska/Lipman
ISBN: 9781598638721
Category : Brand name products
Languages : en
Pages : 0
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Book Description
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.
Author: Corinne Platt
Publisher: Fulcrum Publishing
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 292
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Book Description
This documentary-style collection of photographs and narratives profiles a wide range of prominent figures of the West as they engage in candid discussions about the region and its identity. A diverse group of visionary men and women, they may differ in politics but remain united in their belief that the West requires inspired action if it is going to endure challenges posed by political, cultural, and environmental pressures. Allowing those on each side of the issues to speak freely, this important work tackles such topics as education, recreation, immigration, ranching, alternative energy, wildlife habitat protection, oil and gas extraction, urban development, and water conservation. Exemplifying photography and journalism at its best, the book provides a panoramic view of today's evolving West. The collection features Terry Tempest Williams, Stewart Udall, Katie Lee, Dave Foreman, and many others.
Author: Shane Cragun
Publisher: Greenleaf Book Group
ISBN: 1626342873
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
The Age of Disruption Today’s disruptive, tumultuous, and ever-changing global business environment shows no signs of slowing. Authors Shane Cragun and Kate Sweetman believe it is time for a wake-up call to those hoping to thrive in the 21st century. Reinvention is the first business book to propose a simple algorithm, common principles, and set of tools that apply to both individuals and organizations facing disruptive and radical change. The ability to pivot quickly, profoundly, and effectively might be the most important core competency individuals and organizations must attain in order to prosper in the new economy. And it isn’t enough to be able to change when they have to; leaders must change before they have to, in proactive ways that allow their organizations to leverage incoming global shockwaves to accelerate performance. Cragun and Sweetman use contemporary examples to drive important points home. Key strategies are couched in metaphors to create visual maps that will help the reader implement their new learnings at the moment of need. The stories and case studies are compelling, eclectic, and global, and take the reader beyond just the world of business. Reinvention includes chapter insights written by six global experts from six different geographical business regions around the globe.
Author: Marlena Fiol
Publisher: Mango Media Inc.
ISBN: 1642503592
Category : Biography & Autobiography
Languages : en
Pages : 228
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Book Description
One woman’s story of survival from an abusive upbringing in a close-knit Mennonite community and her journey to forgiveness and reconciliation. Marlena’s childhood in Paraguay was full of contradictions. Her father was both a heroic doctor treating patients with leprosy, and an abusive parent. Her Mennonite missionary community was both a devoted tribe and a controlling society. And Marlena longed both to be accepted and to escape to somewhere new. Then she was publicly humiliated . . . In Nothing Bad Between Us, follow Marlena as she takes control of her life and learns to be her authentic self, scars and imperfections included. This memoir is a story of brokenness and eventual redemption that taps into our collective yearning for healing and forgiveness. Praise for Nothing Bad Between Us “Riveting and spellbinding . . . A true story of healing, deep reflection, raw emotion, and triumph. Marlena has been able to see through her own pain in order to encourage and help bring healing to others. Highly recommended.” —Misty Griffin, author of Tears of the Silenced: An Amish True Crime Memoir of Childhood Sexual Abuse, Brutal Betrayal, and Ultimate Survival “I found enormous inspiration and encouragement in this beautifully written account. This book could have been written only by someone possessed of uncommon love, compassion, and empathy. For anyone who has been broken and is in need of healing, please put Nothing Bad Between Us at the top of your list.” —Larry Dossey, MD, New York Times–bestselling author of One Mind: How Our Individual Mind Is Part of a Greater Consciousness and Why It Matters
Author: Corinna Norrick-Rühl
Publisher: Cambridge University Press
ISBN: 9781108708814
Category : Language Arts & Disciplines
Languages : en
Pages : 75
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Book Description
In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
