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Author: Wiley
Publisher:
ISBN: 9781119002369
Category :
Languages : en
Pages : 0
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Book Description
Author: Wiley
Publisher:
ISBN: 9781119002369
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author:
Publisher: John Wiley & Sons
ISBN: 1405161787
Category : Business & Economics
Languages : en
Pages : 1775
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Book Description
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author: Jefferson D. Pooley
Publisher: John Wiley & Sons
ISBN: 1118290739
Category : Language Arts & Disciplines
Languages : en
Pages : 2323
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Book Description
The International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com
Author: Chris Argyris
Publisher: Wiley-Blackwell
ISBN: 9780631233176
Category : Business & Economics
Languages : en
Pages : 4224
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Book Description
The second edition of this flagship business and management reference work is divided into 12 individual subject volumes and an index and includes a brand new volume on Entrepreneurship: Comprises over 6500 specially commissioned and carefully edited entries Written and edited by international teams of over 1500 of the world's best scholars and teachers Features extended bibliographies of relevant, wider, international literature and the foremost global scholarship in each field Flexible, multi-level use, maintained and further extended by sophisticated cross-referencing both among individual encyclopedia entries and between volumes and external sources Available online, for the first time, via the EBSCO database and linked to wider literature and to an associated Blackwell Library Online, consisting of a selection of Blackwell Handbooks and Journals in the field. Register with us to receive updates on this landmark project at www.managementencyclopedia.com where you will find further details, a special pre-publication offer and, coming soon, contributor browsing features.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Cary L. Cooper
Publisher: John Wiley & Sons
ISBN: 0470092726
Category : Psychology
Languages : en
Pages : 328
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Book Description
This is the nineteenth in the most prestigious series of annual volumes in the field of industrial and organizational psychology. The series provides authoritative and integrative reviews of the key literature of industrial psychology and organizational behaviour. The chapters are written by established experts and topics are carefully chosen to reflect the major concerns in the research literature and in current practice. This volume provides both reviews and current updates of research in familiar areas, such as Learning and Development at Work, Creating Healthy Workplaces, Empowerment and Performance, and Team Effectiveness. Newer topics are also included, such as Virtual Teams, the Workplace Experiences of Lesbian and Gay Employees, and Identification in Organizational Contexts. Each chapter offers a comprehensive and critical survey of the chosen topic, and each is supported by a valuable bibliography. For advanced students, academics, and researchers, as well as professional psychologists and managers, this remains the most authoritative and current guide to developments and established knowledge in the field of industrial and organizational psychology.
Author: Fabienne Darling-Wolf
Publisher: Wiley-Blackwell
ISBN: 9781118733578
Category : Social Science
Languages : en
Pages : 682
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Book Description
This reference details the innovative and dynamic nature of current research methods in media studies with contributions from a diverse, international group of scholars. • Examines both theory and practice with an emphasis on the recent expansion and diversification of media studies • Covers quantitative and qualitative methods, paying particular attention to the ways in which they overlap and inform one another • Focuses on emerging research methods while underscoring the continuing importance of historical antecedents • Explores the impact of new, increasingly transnational technologies on the study of media • Argues that current research must transcend methodological boundaries and develop interdisciplinary approaches for studying media • Available as a stand-alone reference or as the seventh volume of The International Encyclopedia of Media Studies
Author: Cornelia Ilie
Publisher: John Wiley & Sons
ISBN: 1118611101
Category : Social Science
Languages : de
Pages : 1676
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Book Description
The International Encyclopedia of Language and Social Interaction is an invaluable reference work featuring contributions from leading global scholars, available both online and as a three-volume print set. The definitive international reference work on a topic of major and increasing importance, in a new series of sub-disciplinary international encyclopedias Provides state-of-the-art research for scholars in a highly interactive and accessible format, available both online and as a three-volume print set Covers key research topics in the field with contributions from a team of experienced, global editors Successfully brings into a single source, explication of all of the fascinating and ground-breaking Language and Social Interaction work developing globally and across subjects Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com
Author: Daniel Thomas Cook
Publisher: John Wiley & Sons
ISBN: 0470672846
Category : Social Science
Languages : en
Pages : 630
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Book Description
With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com
Author: Sue Cartwright
Publisher: Butterworth-Heinemann
ISBN: 1483102793
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Mergers and Acquisitions: The Human Factor focuses on the influence of human factor in the realization of mergers and acquisitions. The book first tackles the importance for managers to understand mergers and acquisitions, merger phenomenon, and the impact of mergers and acquisitions on organizational performance. Discussions focus on traditional approaches to merger and merger failure, assessing merger gains, growth in merger and acquisition activity, and merger motives. The text then elaborates on the effect of merger process to employees and organizational culture and its assessment. Topics include organizational culture and the individual, how to assess organizational culture, types and origins of organizational culture, transactional differences between mergers and acquisitions, and absolute truths about mergers and acquisitions. The manuscript examines the implications of cultural type for inter-organizational combinations, including cultural compatibility, cultural dynamics of organizational combinations, and the application of the cultural dynamics model to collaborative and organizational marriages. The text is a dependable source of data for researchers interested in the factors involved in mergers and acquisitions.
