Author: Altitude Associates
Publisher: Rockport Publishers
ISBN: 1610602285
Category : Design
Languages : en
Pages : 224
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Book Description
You can't judge a book by its cover, or so the saying goes. We beg to differ. Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes resulting in what we like to call the “design-by-committee pit of despair.� Make the logo bigger. The CEO's daughter doesn't like orange; change it. The sales team begins art directing. Welcome to the land of mediocrity. We've all been there, and it requires ninja-like skills to traverse and emerge in one piece. Despite the challenges, some covers clearly rise to the top. You can't help but pick up the magazine, open the brochure, or buy the book. They draw you in through their cleverness, simplicity, or boldness. These are the covers contained herein. Of the more than 2,000 covers received, the authors had the dubious task of selecting about 350 to be featured in The Best of Cover Design. The chosen covers were selected based on their initial visual impact and effectiveness in conveying the message within. It is an inspiration feast for the eyes.
Author: Ned Drew
Publisher: Princeton Architectural Press
ISBN: 9781568984971
Category : Art
Languages : en
Pages : 204
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Book Description
We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book off a tightly packed shelf. It's really not something we should be ashamed about, for it reinforces something we sincerely believe: design matters. At its best, book cover design is an art that transcends the publisher's commercial imperativesto reflect both an author's ideas and contemporary cultural values in a vital, intelligent, and beautiful way. In this groundbreaking and lavishly illustrated history, authors Ned Drew and Paul Sternberger establish American book cover design as a tradition of sophisticated, visual excellence that has put shape to our literary landscape. By Its Cover traces the story of the American book cover from its inception as a means of utilitarian protection for the book to its current status as an elaborately produced form of communication art. It is, at once, the intertwined story of American graphic design and American literature, and features the work of such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin Lustig, Rudy deHarak, and Roy Kuhlman along with more recent and contemporary innovators including Push Pin Studios, Chermayeff & Geismar, Karen Goldberg, Chip Kidd, and John Gall.
Author: Matthew Goodman
Publisher: Schiffer Publishing
ISBN: 9780764350160
Category : Design
Languages : en
Pages : 0
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Book Description
Look at more than 500 book cover designs and listen to more than 50 of today's top designers discuss their process for creating the perfect book cover. This collection of covers includes titles from fiction to nonfiction, history to science books, novels to short stories, old favorites to popular 21st century titles.
Author: Steven Heller
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 202
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Book Description
"Presents more than 400 exemplary book jackets, paperback covers and magazine covers produced by outstanding designers from America and abroad"--Dustjacket.
Author: Joseph Connolly
Publisher:
ISBN: 9780571240005
Category : Book covers
Languages : en
Pages : 0
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Book Description
A stunning collection of Faber covers, published as part of Faber's eightieth anniversary celebrations.
Author: A MICHAEL. SHUMATE
Publisher:
ISBN: 9780973933383
Category :
Languages : en
Pages :
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Book Description
Books are not sold the same way they used to be. That means book covers can't be designed the same way they used to be.
Author: Peter Mendelsund
Publisher: Ten Speed Press
ISBN: 0399581030
Category : Design
Languages : en
Pages : 288
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Book Description
Why do some book covers instantly grab your attention, while others never get a second glance? Fusing word and image, as well as design thinking and literary criticism, this captivating investigation goes behind the scenes of the cover design process to answer this question and more. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW As the outward face of the text, the book cover makes an all-important first impression. The Look of the Book examines art at the edges of literature through notable covers and the stories behind them, galleries of the many different jackets of bestselling books, an overview of book cover trends throughout history, and insights from dozens of literary and design luminaries. Co-authored by celebrated designer and creative director Peter Mendelsund and scholar David Alworth, this fascinating collaboration, featuring hundreds of covers, challenges our notions of what a book cover can and should be.
Author:
Publisher:
ISBN:
Category : Book covers
Languages : en
Pages : 120
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Book Description
Author: Malcom Bouthillette
Publisher:
ISBN:
Category :
Languages : en
Pages : 118
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Book Description
"Don't judge a book by its cover!" We've all heard the phrase and we all know that's impossible. Because the cover of a book is the first thing a potential reader sees-it should stop them in their tracks. It's a very powerful marketing tool; having a well-designed book cover is crucial. After reading this book, that shouldn't be the case, because you will know exactly what graphic design techniques to use to create a professional-looking book cover design that's appropriate for your genre. You, too, can create excellent book covers that stand out! Read this comprehensive do-it-yourself guide and learn: -a simple system for creating a book cover design that will attract readers -6 easy-to-use book cover design concepts that work for every genre -6 book cover design secrets every designer use to create book covers that stand-out -5 easy techniques to test if your book cover works for your target audience -simple rules for figuring out the best colors for your book cover -where to get hundreds of free typefaces for every genre and how to pair them -what formatting to use in order not to look amateurish -where to find thousands of good-quality, free or low-cost royalty-free images and how to understand their copyright terms -how to make sure nobody else is using your cover art -a simple method for overcoming your creative block -how to choose the right book cover size and image resolution -what free software or apps to use for creating your book cover design and many other practical tricks and tips. It doesn't matter if you are not familiar with basic graphic design principles, color theory, typeface pairing, composition, and other principles because I'm going to give you guidelines and show practical examples and techniques on how to apply them in practice.
Author:
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 528
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Book Description
