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Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Author: Robert B. Konikow
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 266
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Book Description
Author: Richard P. Clark
Publisher: Infobase Publishing
ISBN: 1438110898
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Presents opportunities for employment in the field of visual arts listing more than sixty-five job descriptions, salary ranges, education and training requirements, and more.
Author: Direct Marketing Creative Guild (U.S.)
Publisher: PBC International
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Sharon Zukin
Publisher: Routledge
ISBN: 1317325354
Category : Social Science
Languages : en
Pages : 346
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Book Description
This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 1118358546
Category : Design
Languages : en
Pages : 256
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Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 1140
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Book Description
Investigates impact of packaging and labeling practices on consumer buying habits.
Author: Maureen Mitton
Publisher: John Wiley & Sons
ISBN: 0471624071
Category : Architecture
Languages : en
Pages : 250
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Book Description
The new, updated edition of the successful book on interior design Interior Design Visual Presentation, Second Edition is fully revised to include the latest material on CAD, digital portfolios, resume preparation, and Web page design. It remains the only comprehensive guide to address the visual design and presentation needs of the interior designer, with coverage of design graphics, models, and presentation techniques in one complete volume. Approaches to the planning, layout, and design of interior spaces are presented through highly visual, step-by-step instructions, supplemented with more than forty pages of full-color illustrations, exercises at the end of each chapter, and dozens of new projects. With the serious designer in mind, it includes a diverse range of sample work, from student designers as well as well-known design firms such as Ellerbee and Beckett Architects and MS Architects.
Author: Frank Cost
Publisher: RIT Cary Graphic Arts Press
ISBN: 9781933360034
Category : Architecture
Languages : en
Pages : 276
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Book Description
Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.
