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Author: Edward H. Burtt, Jr.
Publisher: Routledge
ISBN: 1351270427
Category : Psychology
Languages : en
Pages : 556
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Book Description
Prior to publication the study of animal coloration was plagued by fanciful speculations, post hoc explanations and untestable hypotheses. This title, originally published in 1979, draws together widely scattered research into the coloration of animals; formulates predictive hypotheses to account for color; documents the accuracy of many of these hypotheses; and suggests directions for future research. The book grew out of a symposium, The Behavioral Significance of Color at the 1977 meeting of the Animal Behavior Society, and presents evidence concerning patterns of coloration and their influence on animal behaviour and interaction Physical principles of radiation are discussed in Chapter 1, followed, in subsequent chapters, by an examination of the physiological functions of animal coloration (e.g. thermoregulation, hydroregulation, abrasion-resistance, extraretinal photoreception). Treatment of coloration that affects the animal’s visibility to other animals opens with a masterful overview of theories of color vision and its occurrence throughout the animal kingdom. Chapter 6 explores the role of color vision and fruit color in the selection of food by wild primates with comments on the coevolution of fruiting trees and their primate customers. Dr Jack P. Hailman addresses the elusive concept of conspicuousness. He summarizes a strategy for calculating conspicuous coloration based on measurements in natural habitats. Experiments, naturalistic observations and anecdotes of optical communication are exceedingly numerous. Chapters 8 and 9 review these data and suggest general principles of inter- and intraspecific optical communication. Each chapter is enhanced by the critical evaluations of Drs. C. Richard Tracy and W. J. Hamilton III. In closing, the editor discusses coloration as it affects an animal’s own vision (e.g., black eyelines to reduce glare). Most significantly the book emphasizes the need for a balanced, scientifically rigorous approach to the question of evolution of animal coloration. It is an important source for anyone contemplating or currently involved in research in this field of investigation.
Author: Edward H. Burtt, Jr.
Publisher: Routledge
ISBN: 1351270427
Category : Psychology
Languages : en
Pages : 556
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Book Description
Prior to publication the study of animal coloration was plagued by fanciful speculations, post hoc explanations and untestable hypotheses. This title, originally published in 1979, draws together widely scattered research into the coloration of animals; formulates predictive hypotheses to account for color; documents the accuracy of many of these hypotheses; and suggests directions for future research. The book grew out of a symposium, The Behavioral Significance of Color at the 1977 meeting of the Animal Behavior Society, and presents evidence concerning patterns of coloration and their influence on animal behaviour and interaction Physical principles of radiation are discussed in Chapter 1, followed, in subsequent chapters, by an examination of the physiological functions of animal coloration (e.g. thermoregulation, hydroregulation, abrasion-resistance, extraretinal photoreception). Treatment of coloration that affects the animal’s visibility to other animals opens with a masterful overview of theories of color vision and its occurrence throughout the animal kingdom. Chapter 6 explores the role of color vision and fruit color in the selection of food by wild primates with comments on the coevolution of fruiting trees and their primate customers. Dr Jack P. Hailman addresses the elusive concept of conspicuousness. He summarizes a strategy for calculating conspicuous coloration based on measurements in natural habitats. Experiments, naturalistic observations and anecdotes of optical communication are exceedingly numerous. Chapters 8 and 9 review these data and suggest general principles of inter- and intraspecific optical communication. Each chapter is enhanced by the critical evaluations of Drs. C. Richard Tracy and W. J. Hamilton III. In closing, the editor discusses coloration as it affects an animal’s own vision (e.g., black eyelines to reduce glare). Most significantly the book emphasizes the need for a balanced, scientifically rigorous approach to the question of evolution of animal coloration. It is an important source for anyone contemplating or currently involved in research in this field of investigation.
Author: Edward H. Burtt, Jr.
Publisher: Routledge
ISBN: 1351270435
Category : Psychology
Languages : en
Pages : 473
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Book Description
Prior to publication the study of animal coloration was plagued by fanciful speculations, post hoc explanations and untestable hypotheses. This title, originally published in 1979, draws together widely scattered research into the coloration of animals; formulates predictive hypotheses to account for color; documents the accuracy of many of these hypotheses; and suggests directions for future research. The book grew out of a symposium, The Behavioral Significance of Color at the 1977 meeting of the Animal Behavior Society, and presents evidence concerning patterns of coloration and their influence on animal behaviour and interaction Physical principles of radiation are discussed in Chapter 1, followed, in subsequent chapters, by an examination of the physiological functions of animal coloration (e.g. thermoregulation, hydroregulation, abrasion-resistance, extraretinal photoreception). Treatment of coloration that affects the animal’s visibility to other animals opens with a masterful overview of theories of color vision and its occurrence throughout the animal kingdom. Chapter 6 explores the role of color vision and fruit color in the selection of food by wild primates with comments on the coevolution of fruiting trees and their primate customers. Dr Jack P. Hailman addresses the elusive concept of conspicuousness. He summarizes a strategy for calculating conspicuous coloration based on measurements in natural habitats. Experiments, naturalistic observations and anecdotes of optical communication are exceedingly numerous. Chapters 8 and 9 review these data and suggest general principles of inter- and intraspecific optical communication. Each chapter is enhanced by the critical evaluations of Drs. C. Richard Tracy and W. J. Hamilton III. In closing, the editor discusses coloration as it affects an animal’s own vision (e.g., black eyelines to reduce glare). Most significantly the book emphasizes the need for a balanced, scientifically rigorous approach to the question of evolution of animal coloration. It is an important source for anyone contemplating or currently involved in research in this field of investigation.
Author: Morgan Worthy
Publisher: iUniverse
ISBN: 1583485686
Category : Psychology
Languages : en
Pages : 170
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Book Description
Morgan Worthy, a research psychologist, presents a comprehensive picture of how eye color is related to the behavior of humans and animals. In humans, he used archival records of athletic performance to show the theoretical pattern which has light-eyed athletes performing at their best on self-paced tasks and dark-eyed athletes, on average, performing at their best on reactive tasks. This same general pattern is shown to hold true in animal behaviors such as hunting tactics of predators and escape tactics of prey. Whereas dark-eyed predators tend to rely on immediate, quick, reactions to catch prey, light-eyed predators tend to rely more on their ability to lie-in-wait or stalk prey. Various other behaviors such as perception and social interaction are discussed in the same theoretical framework.
Author: IntroBooks Team
Publisher: IntroBooks
ISBN:
Category : Psychology
Languages : en
Pages : 41
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Book Description
The emergence of color psychology as a subject is considered to be one of the newest branches in psychology. Color Psychology is defined as the science or the study of the effects that colors tend to have over the moods, behaviors or feelings of the people. Color psychology is used in various fields because of the effects that colors tend to have over different determinants of human behavior. Color Psychology is considered to be a part of modern psychology. Colors help in determining the various unclear perceptions. There is no direct relation between the perception and color however they greatly complement each other. Colors help in improvising the effectiveness of the placebos. Color Psychology is widely used in the field of marketing and branding. The big companies and business consider color as an important part of their marketing strategy due to the fact that the colors of their products, goods, and services highly affect the perceptions and emotions of their customers which as a result determines the purchase rates of the products, goods or services. Colors have been used for treating the illnesses of the people which is known as Chromotherapy. Colors also affect the performing ability of an individual. A relation exists between the color and the time. Hence, it can be said that the color psychology is used in diverse fields and constitutes an important part of our lives.
Author: Benjamin van Rooij
Publisher: Beacon Press
ISBN: 0807049093
Category : Social Science
Languages : en
Pages : 314
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Book Description
A 2022 PROSE Award finalist in Legal Studies and Criminology A 2022 American Bar Association Silver Gavel Award Finalist A Behavioral Scientist’s Notable Book of 2021 Freakonomics for the law—how applying behavioral science to the law can fundamentally change and explain misbehavior Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Some laws radically change behavior whereas others are consistently ignored and routinely broken. And yet we keep relying on harsh punishment against crime despite its continued failure. Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence, which will fundamentally alter how we understand the connection between law and human behavior. The Behavioral Code offers a necessary and different approach to battling crime and injustice that is based in understanding the science of human misconduct—rather than relying on our instinctual drive to punish as a way to shape behavior. The book reveals the behavioral code’s hidden role through illustrative examples like: • The illusion of the US’s beloved tax refund • German walls that “pee back” at public urinators • The $1,000 monthly “good behavior” reward that reduced gun violence • Uber’s backdoor “Greyball” app that helped the company evade Seattle’s taxi regulators • A $2.3 billion legal settlement against Pfizer that revealed how whistleblower protections fail to reduce corporate malfeasance • A toxic organizational culture playing a core role in Volkswagen’s emissions cheating scandal • How Peter Thiel helped Hulk Hogan sue Gawker into oblivion Revelatory and counterintuitive, The Behavioral Code catalyzes the conversation about how the law can effectively improve human conduct and respond to some of our most pressing issues today, from police misconduct to corporate malfeasance.
Author: Jacob Cohen
Publisher: Routledge
ISBN: 1134742770
Category : Psychology
Languages : en
Pages : 625
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Book Description
Statistical Power Analysis is a nontechnical guide to power analysis in research planning that provides users of applied statistics with the tools they need for more effective analysis. The Second Edition includes: * a chapter covering power analysis in set correlation and multivariate methods; * a chapter considering effect size, psychometric reliability, and the efficacy of "qualifying" dependent variables and; * expanded power and sample size tables for multiple regression/correlation.
Author: Faber Birren
Publisher:
ISBN: 9781684932221
Category : Psychology
Languages : en
Pages : 0
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Book Description
Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life (1950) is a book of color theory by renowned color expert Faber Birren. The work explores the impact of color on human behavior and emotions. Born in 1900 in Chicago, Illinois, Birren began studying color and art as a teen at the Art Institute of Chicago. While he originally intended to follow in his father's footsteps as a landscape painter, he determined that he didn't have the requisite talent. He attended the University of Chicago as an education major instead, but found that his interest was still in the world of color. Since no formal program in color theory existed at the time, he left school to pursue a course of self-managed study, spending hours at the Chicago Public Library. At age 24, Birren began a prolific writing career, publishing dozens of books and articles on color theory over the course of his life. Soon, he began consulting for businesses, claiming he could boost sales with the careful use of color. One of Birren's early successes was a Chicago wholesale meat company. He suggested that the white walls of the meat coolers made the meat appear an unappetizing gray color. He proposed that the meat company paint the coolers in a blue-green color instead, to make the meat's red hue pop. Sales increased, and Birren had proven that paying attention to color theory could reap dividends. Birren brought this expertise to many well-known corporations throughout the middle of the 20th century. He consulted with major manufacturers like Monsanto, General Electric, and DuPont, among others. His goals went beyond sales, aiming to improve employee mood and attentiveness as well. He even consulted with Disney on the color choices in the films Bambi, Fantasia, and Pinocchio. Color Psychology and Color Therapy is written in four parts. In part one, Birren discusses color symbolism in varied mystic, occultist, and religious traditions. He also shares the views on color expressed by various ancient philosophers. In part two, Birren takes a scientific approach to color. He explores the electromagnetic spectrum and the effects of certain wavelengths of light and color on plants, animals, and the human body. In part three, Birren turns his attention to the psychological impacts of color on human behavior and emotions. Unsurprisingly, the impact of color on mood and behavior is far more complex than "red makes us happy" and "gray makes us sad." It is a complex blend of context, personal associations, and subjective impressions, which Birren explores in depth. Finally, part four focuses on the visual aspects of color, like the function of the eye and how it perceives different colors. Through a deliberate use of color, Birren argues that we can reduce eye strain and fatigue, and improve efficiency and safety. He also explores visual difficulties, like color blindness and night blindness, their causes, and their effects. Birren's contributions to the field of color theory are still seen today. Colorful safety margins painted around factory equipment and purple-topped pool tables (instead of the traditional green) are both among his many legacies.
Author: Karen Haller
Publisher: Penguin UK
ISBN: 024135286X
Category : Psychology
Languages : en
Pages : 272
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Book Description
A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.
Author: Andrew J. Elliot
Publisher: Cambridge University Press
ISBN: 1316395332
Category : Psychology
Languages : en
Pages : 1737
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Book Description
We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.
Author: Richard G. Lewis
Publisher: Psychoprofits
ISBN: 9780955864063
Category : Business & Economics
Languages : en
Pages : 68
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Book Description
Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.
